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Designing Opportunities
Dr. Ricardo Sosa
Assistant Professor, SUTD
Earth: beautiful and resilient
The next two generations are key
3 billion urban residents in Asia by 2050
Asia: spearheading change
Asia: emerging markets (and aspirations)
Income ≠ success, consumption ≠ wellbeing

http://bernardoh.files.wordpress.com/2008/10/singaporeans-love-shopping.jpg
Sustainability

http://dowser.org/wp-content/uploads/2012/04/triple-bottom-line-environment-2-mar11.jpg
Great products
http://www.seriouswheels.com/pics-2010/klm/2010-Mercedes-Benz-E-Class-Interior-2-1920x1440.jpg
Not-so-great consequences
Designing products right vs.
Designing the right products
http://cdn3.pcadvisor.co.uk/cmsdata/features/3416876/Best_tablet...
≥28° A/C

http://www.hygienik.com.au/wp-content/uploads/2011/10/aircon-blank.jpg
http://foodwasterepublic.com/category/blog/2010/03/introduction-dirty-secrets-of-a-food-paradise/
https://www.google.com.sg/publicdata/directory?hl=en&dl=en
SUTD-MIT IDC Grand Challenges
http://www.youtube.com/watch?feature=player_embedded&v=aOJ93tAbPP0#t=62
http://s.bsd.net/nefoundation/default/page/-/files/Why_the_Rich_are_Getting_Richer.pdf
http://sgratrace.appspot.com/index.html
http://www.happyplanetindex.org/
What is design? It's where you stand with
a foot in two worlds - the world of
technology and the world of people and
human...
Discontent is the first
necessity of progress.
Thomas A. Edison
Recognizing the need is the
primary condition for design.
Charles Eames
The earth is like a spaceship
that didn't come with an
operating manual.
R. Buckminster Fuller
A designer is an emerging synthesis of
artist, inventor, mechanic, objective
economist and evolutionary strategist.
R. Buc...
Designing opportunities
Designing opportunities
Designing opportunities
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Designing opportunities

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Designing opportunities

  1. 1. Designing Opportunities Dr. Ricardo Sosa Assistant Professor, SUTD
  2. 2. Earth: beautiful and resilient
  3. 3. The next two generations are key
  4. 4. 3 billion urban residents in Asia by 2050
  5. 5. Asia: spearheading change
  6. 6. Asia: emerging markets (and aspirations)
  7. 7. Income ≠ success, consumption ≠ wellbeing http://bernardoh.files.wordpress.com/2008/10/singaporeans-love-shopping.jpg
  8. 8. Sustainability http://dowser.org/wp-content/uploads/2012/04/triple-bottom-line-environment-2-mar11.jpg
  9. 9. Great products http://www.seriouswheels.com/pics-2010/klm/2010-Mercedes-Benz-E-Class-Interior-2-1920x1440.jpg
  10. 10. Not-so-great consequences
  11. 11. Designing products right vs. Designing the right products http://cdn3.pcadvisor.co.uk/cmsdata/features/3416876/Best_tablets.jpg
  12. 12. ≥28° A/C http://www.hygienik.com.au/wp-content/uploads/2011/10/aircon-blank.jpg
  13. 13. http://foodwasterepublic.com/category/blog/2010/03/introduction-dirty-secrets-of-a-food-paradise/
  14. 14. https://www.google.com.sg/publicdata/directory?hl=en&dl=en
  15. 15. SUTD-MIT IDC Grand Challenges
  16. 16. http://www.youtube.com/watch?feature=player_embedded&v=aOJ93tAbPP0#t=62
  17. 17. http://s.bsd.net/nefoundation/default/page/-/files/Why_the_Rich_are_Getting_Richer.pdf
  18. 18. http://sgratrace.appspot.com/index.html
  19. 19. http://www.happyplanetindex.org/
  20. 20. What is design? It's where you stand with a foot in two worlds - the world of technology and the world of people and human purposes - and you try to bring the two together. Mitchell Kapor
  21. 21. Discontent is the first necessity of progress. Thomas A. Edison
  22. 22. Recognizing the need is the primary condition for design. Charles Eames
  23. 23. The earth is like a spaceship that didn't come with an operating manual. R. Buckminster Fuller
  24. 24. A designer is an emerging synthesis of artist, inventor, mechanic, objective economist and evolutionary strategist. R. Buckminster Fuller

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