ACI Creativity and Design 2014 Day 3

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  • Key idea is: speed sketching is NOT about aesthetic quality, but seeing/thinking/communicating in more and flexible ways to represent ideas[Optional: Examples from your field or related to your theme; or quick exercise on the board]
  • Properties of Form:ShapeSizeColorTexture
  • Basic Shapes Can Create A Clustered Organization
  • This is a link to other dimensions of Ethics in Design, i.e., how ethical are our designs?
  • ACI Creativity and Design 2014 Day 3

    1. 1. Creativity and Design Day 3: Aesthetics and experience
    2. 2. Day 3: Creativity and Design The objective of this course is to introduce students to the basics of product design, including issues relating to product form and function, as well as aesthetics and experience. Students will learn how to integrate creative ideas into product designs that would appeal to consumers. Cutting edge and relevant issues in product designs will be discussed. Special emphasis will also be placed on examining product designs in an Asian cultural context. From: http://www.aci-institute.com/index.php/web/master_program/ProgStructure/5/104
    3. 3. Representing ideas (Sketching)
    4. 4. Thomas Edison J. Utzon Frank Gehry http://www.brookbanham.com/sketches A. G. Bell Key idea is: speed sketching is NOT about aesthetic quality, but seeing/thinking/communicating in more and flexible ways to represent ideas
    5. 5. Sketching is quite useful to organise your ideas
    6. 6. And you will use it individually and in teams to generate ideas
    7. 7. Lines
    8. 8. Basic 2D Shapes • To draw freehand sketches • Train you to use pencils, pens and markers to draw sketches
    9. 9. 3. Basic 3D shapes [15”]
    10. 10. Extrusion
    11. 11. Orthogonal
    12. 12. http://images.bit-tech.net/content_images/2010/08/fun-with-remote-control-vehicles/ar.drone.jpg
    13. 13. http://www.lowcostbathrooms.com/images/products/zoom/1276601703-25790600.jpg
    14. 14. Top and front views http://www.clker.com/cliparts/d/8/3/1/1310140523740641197apple-macbook-pro-mc374lla-13.3-inch-laptop-front-top-view-1.jpg http://www.hightech-edge.com/wp-content/uploads/2007/04/macbook-pro.jpg
    15. 15. http://www.lenovo.com/images/gallery/main/lenovo-laptop-ideapad-z400-touch-dark-chocolate-front-back-view-1.jpg
    16. 16. Draw http://inhabitat.com/wp-content/blogs.dir/1/files/2012/07/Marfa-10by10-Candid-Rogers-Architect-3.jpg
    17. 17. Draw top and front view of: http://www.bryanchina.com/BPB-250H%20Squares%20Square%20Bowl%20Porcelain.jpg
    18. 18. Draw 3 views of: http://www.piborg.com/images/TriBorg/TriBorg-PiCy-Full.png
    19. 19. Draw 3 views of: http://freshome.com/2013/06/10/table-with-a-twist-the-kaari-table-by-juhani-horelli/
    20. 20. Build something with: url
    21. 21. Form Activity Draw a box (simple shape)
    22. 22. Form Activity • A box for a child (1 year old) • A luxurious box • A feminine box • A box for X-sports • A Singaporean box
    23. 23. Use 2 geometries of 3 sides as initial shapes to generate as many unique compositions resulting in more than 2 final geometries 1 2 1 2 sample composition resulting in more than 2 shapes 3
    24. 24. Use 2 geometries of 3 sides as initial shapes to generate as many unique compositions resulting in more than 2 final geometries this composition features: shape #1 = 6 sides shape #2 = 4 sides shape #3 = 3 sides how many unique compositions can you create combining 2 triangles? 3 2 1
    25. 25. (6, 4, 3)(6, 4, 3) • please spend the next 15 minutes drawing in silence and individually • combine 2 triangles in order to generate as many unique compositions as you can • write down the number of sides between parentheses • cross out redundant solutions • do not include your name • use the A3 paper provided
    26. 26. Richard Seymour: How beauty feels http://www.ted.com/talks/richard_seymour_how_beauty_feels.html
    27. 27. BREAK
    28. 28. Form Why products look that way?
    29. 29. http://www.flickr.com/photos/cuellar/4410049009/sizes/o/in/photostream/
    30. 30. stability, strength, motion, action, conventional , change, rules, natural, settlement, rotate, lap
    31. 31. Frame: to arrange or adjust for a purpose: ”The question was framed to draw only one answer”
    32. 32. http://www.mathsisfun.com/numbers/golden-ratio.html http://www.youtube.com/watch?v=085KSyQVb-U
    33. 33. http://www.flickr.com/photos/pedrolmc/7164090959/sizes/c/in/photostream/ http://www.flickr.com/photos/tonythemisfit/3216348493/sizes/z/in/photostream/
    34. 34. http://www.flickr.com/photos/noyzmedia/2903967082/sizes/z/in/photostream/ http://www.flickr.com/photos/g4r37h/3753545070/sizes/z/in/photostream/
    35. 35. http://www.sd.polyu.edu.hk/iasdr/proceeding/papers/A%20study%20on%20classifying%20the%20form%20of%20mobile%20phones%20with%20eidetic%20reduction%20method.pdf
    36. 36. http://world-viewer.com/data_images/volkswagen-bug/volkswagen-bug-06.jpg http://2.bp.blogspot.com/-RbmKklO4n7o/TayJOee4d1I/AAAAAAAAdtI/od3XLTlDPrs/s1600/2012-volkswagen-beetle-live-4.jpg
    37. 37. http://www.thesupercars.org/wp-content/uploads/2009/07/Volkswagen-Beetle1.jpg http://www.carsbase.com/photo/Volkswagen-New_Beetle_mp53_pic_1296.jpg
    38. 38. http://people.gnome.org/~federico/news-photos/2006-06-6755-casa-mila.jpg http://www.natures-desktop.com/images/wallpapers/800x600/man-made/brick-red-chimneys.jpg
    39. 39. http://www.flickr.com/photos/jingleslenobel/6806186496/ http://www.flickr.com/photos/tr1stan27/4408550933/
    40. 40. http://www.flickr.com/photos/wildhiss/4114375011/ http://www.flickr.com/photos/thorhakonsen/3343636461/
    41. 41. http://nbu.bg/cogs/events/2002/materials/Peter/Recognition%20by%20Components.pdf
    42. 42. http://www.popularmechanics.com/technology/gadgets/news/4307736
    43. 43. http://www.popularmechanics.com/technology/gadgets/news/4307736
    44. 44. http://www.thedesignquest.com/post.php?id=2803
    45. 45. Miloš 'Mickey' Vujičić http://www.designscene.net/2013/03/mickey-egg-chair-by-milos-mickey-vujicic.html
    46. 46. http://redmodernfurniture.com/2007/03/18/mickey-mouse-glove-chair/
    47. 47. http://www.coroflot.com/miguelalmena/Childrens-Furniture
    48. 48. http://bid.profilesinhistory.com/Mickey-Mouse-leather-chair-from-Disney-World-Toon-Town_i11538165
    49. 49. http://www.bonhams.com/auctions/20105/lot/1229/
    50. 50. http://blog.ba-stores.com/2010/12/20/walt-disney-furniture-for-children-room/ http://www.k24childplay.com.sg/product_info.php?cPath=5&products_id=48
    51. 51. http://www.coroflot.com/miguelalmena/Childrens-Furniture
    52. 52. http://www.comparethebazaar.com/Compare-Prices/Mother-Amps;-Baby/Nursery-Care/Baby-Furniture_174
    53. 53. BREAK
    54. 54. Meaning
    55. 55. significance interpretation intent express sense message value purpose meaning
    56. 56. Chris Bangle: “Great cars are Art” http://www.ted.com/talks/chris_bangle_says_great_cars_are_art.html “Cars are not a suit of clothes; cars are an avatar. Cars are an expansion of yourself: they take your thoughts, your ideas, your emotions, and they multiply it -- your anger, whatever. It's an avatar.” http://www.straitstimes.com/sites/straitstimes.com/files/coe%20chart%20large.html
    57. 57. http://significantobjects.com/about/ Original price: 99 cents. Final price: $157.50
    58. 58. http://www.slideshare.net/stephen.cox/design-anthropologists-mindset-ux-australia-2012
    59. 59. Design Anthropology
    60. 60. Personal meaning • What are your 3 most valuable (material) possessions in life? • What does your stuff say about you? • “Show and tell”
    61. 61. Rapid ethnography project • Religious items (faith, belonging, protection) • Vespa (achievement, independence) • House, flat, car (achievement, personality, security) • Soccer shoes (function), fountain pen from college (memories) • Glasses (function), hair gel (identity), oven (it’s complicated), Pokemon toy (hard to obtain) • Painting (confidence, self-esteem), ring last present given from his father (loneliness, reconciliation) • Portraits, rings, presents, blankets, suitcase, custom-made: book, pillows, journals, signed items (promises, attachment, relationships, memories from times, self and others) • Traditional musical instruments (authority, pride, belonging, giving) • Beyond objects: smells, ways of acquiring, spaces • Context, stories, past and memories, achievement, plans, items lost, from 8 to 90 years old (family members, colleagues, helpers), conscious effort of reflection, articulation and empathy, maker culture and ‘scars’, honest/accurate responses, future: investment or preparing something for children, giving and receiving, children more functional but even from young age (2): “mommy/daddy bought it”, things that lose vs. gain value over time.
    62. 62. Rapid ethnography project • Mode: Individual • Ask 3 people what is their most meaningful object (personal, irreplaceable, valuable, not necessarily expensive) • Ask them “Why?” • Mode: Pairs • Find similarities in the reasoning, the type of objects and the reactions that you got from people
    63. 63. • Accomplishment: achieving goals • Beauty: appreciation of qualities that give pleasure to the senses or spirit • Community: sense of unity with others around us and a general connection • Creation: sense of having produced something new and original • Duty: willing application of oneself to a responsibility • Enlightenment: clear understanding through logic or inspiration • Freedom: sense of living without unwanted constraints • Harmony: balanced and pleasing relationship of parts to a whole • Justice: assurance of equitable and unbiased treatment • Oneness: sense of unity with everything around us • Redemption: atonement or deliverance from past failure or decline • Security: freedom from worry about loss • Truth: commitment to honesty and integrity • Validation: recognition of oneself as a valued individual worthy of respect • Wonder: awe in the presence of a creation beyond one’s understanding http://www.makingmeaning.org/meanings.html
    64. 64. Jan Chipchase: Design anthropology http://www.ted.com/talks/jan_chipchase_on_our_mobile_phones.html
    65. 65. Reading meaning • 3 words that you would associate with each of these designs:
    66. 66. a) b)
    67. 67. http://www.2011mediocrity.com
    68. 68. http://www.paceshave.com/sxa5000
    69. 69. SNL
    70. 70. http://wordlock.com/
    71. 71. Product Features: •Letter Lock™ - Popular combination lock with easy to dial and remember 3-letter combinations •Easy to remember phrase included with each padlock for additional convenience •Extra wheels on-pack allows for greater personalization http://www.masterlock.com/
    72. 72. The Secret and Beauty of Ancient Chinese Padlocks Hong-Sen Yan, Hsing-Hui Huang http://140.116.71.92/lock/english/char.htm
    73. 73. http://www.datagenetics.com/blog/march32012/index.html 1876 CLARKE http://restraintsblog.blogspot.sg/2010/12/1876-clarke-10-letter-combination.html
    74. 74. BREAK
    75. 75. Precedents Activity
    76. 76. Marketing brief: Design a “classroom in a bus” where children learn about recycling Project for TetraPak Mexico (1997-1998)
    77. 77. classroom playground
    78. 78. Project for TetraPak Mexico (1997-1998) Museum in a Bus Fernando Prieto / Ricardo Sosa
    79. 79. Project for TetraPak Mexico (1997-1998)
    80. 80. Project for TetraPak Mexico (1997-1998)
    81. 81. ‘ROBOT GRACIOUS GAIT’ RoboMods Sosa, R., Mohan, R.E., Rojas, N. and Nansai, S.
    82. 82. KANSEI across SCALES SUTD for SC @ JEM Sosa, R., Lee, J.B., Albarran, D., Otto, K., Chia, H.M.L, Kabincalan, R.P., Poh, W.Y., Haruki, S., Toh, H.P., Clifford, M. K. (2013) Scaling Kansei in Engineering Product Development (forthcoming) Varying the radius and the tension on the elastic rope, the assembly can be fine-tuned to capture the Kansei of the desired wave movement Elastic rope Transformation of a Mechanism From: torsion of a steel cable (Order of Magnitude: 10-1 m) To: elongation of an elastic rope (Order of Magnitude: 101 m)
    83. 83. http://auto-blogger.org/automatic-transmission-vs-manual-transmission
    84. 84. http://www.miniusa.com/sections/manual/Hunch-Stick-vs-Automatic.jpg
    85. 85. http://www.miniusa.com/sections/manual/Hunch-Stick-vs-Automatic.jpg
    86. 86. http://www.miniusa.com/sections/manual/Hunch-Stick-vs-Automatic.jpg
    87. 87. http://www.miniusa.com/sections/manual/Hunch-Stick-vs-Automatic.jpg
    88. 88. http://www.miniusa.com/sections/manual/Hunch-Stick-vs-Automatic.jpg
    89. 89. http://www.youtube.com/watch?v=4Nau7b0JTck
    90. 90. http://www.youtube.com/watch?v=Imhu7L2Jri0
    91. 91. http://getmeoffthisthing.com/archives/tag/kids http://www.colorfulplaces.com/family-fun/wild-about-rollercoasters
    92. 92. “Chindogu”
    93. 93. http://lab.rekimoto.org/projects/happinesscounter/
    94. 94. Design a Chindogu Product or Service
    95. 95. Target users found this product irrelevant (reasons are weak, unclear or hard to justify) Target users find this product vital (reasons are strong, clear or easy to justify)
    96. 96. Semantic Differential 1. Create a scale using polar adjectives (opposite-meaning terms) 2. Use as a guide three dimensions: strength, value, and activity 3. Ask subjects to rate an object or concept, assigning a mark on one of the five (or seven) spaces along each dimension 4. Positive and negative attributes should be varied from left to right http://psychology.ucdavis.edu/sommerb/sommerdemo/scaling/semdiff.htm
    97. 97. Shang H Hsu, Ming C Chuang, Chien C Chang, A semantic differential study of designers’ and users’ product form perception, International Journal of Industrial Ergonomics, Volume 25, Issue 4, May 2000, Pages 375-391
    98. 98. http://www.ijdesign.org/ojs/index.php/IJDesign/article/view/170/146 Perceptual Maps http://www.core77.com/reactor/04.06_xbox.asp
    99. 99. http://vimeo.com/6827740
    100. 100. ‘Homework’ • Do something new that you’ve never done before
    101. 101. Day 3 Reflection Activity • What did you learn? – New knowledge or tools – Things that you didn’t know that you didn’t know – Three most “sticky” ideas – One to three key questions – Actions that you can follow up
    102. 102. Kansei Engineering http://www.dissertations.se/dissertation/519af530a6/
    103. 103. Kansei Engineering http://www.fkm.utm.my/~arahim/car%20interior.pdf
    104. 104. Kansei Engineering http://www.idemployee.id.tue.nl/g.w.m.rauterberg/conferences/CD_doNotOpen/ADC/final_paper/491.pdf
    105. 105. http://www.youtube.com/watch?v=oTZo-T0SZRI http://www.mazda.com/mazdaspirit/functionality/craftsmanship/craftsmanship4.html
    106. 106. http://socialinformaticsblog.com/2012/11/13/the-ethics-of-design-in-increasingly-complex-situations-the-case-of-a-broken-voting-machine/ “A failing of functionality indicts the designer on charges of poor craftsmanship, while a failure of procedure points to general ineptitude” Working right vs. Doing the right thing www.youtube.com/watch?v=4XiWuxYHivU
    107. 107. “A fridge for the common man that does not require electricity and keeps food fresh too. It works on the principle of evaporation. Water from the upper chambers drips down the side, and gets evaporated taking away heat from the inside , leaving the chambers cool. The top upper chamber is used to store water. A small lid made from clay is provided on top. A small faucet tap is also provided at the front lower end of chamber to tap out the water for drinking use.” http://www.mitticool.in/pdf/case-study-on-mitticool.pdf
    108. 108. http://www.mitticool.in/pdf/case-study-on-mitticool.pdf

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