WHY IS COUPON MARKETING VERY PROMISING?
Let’s analyze what coupon marketing can do based on facts reflected by industry surveys:
A growing number of businesses are realizing the marketing potential of distributing coupons to easily attract sales leads and access new markets. In fact, user adoption of coupons in 2012 considerably increased compared to the previous year. Registered users increased by 74% while ‘offers acquired’ and ‘offers redeemed’ also posted significant increases of 77% and 97%, respectively.