Using Event Tracking to Enhance Library Web Interfaces

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Slides from presentation at Brick and Click Academic Library Symposium, Nov 1, 2013. Scott Hanrath

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Using Event Tracking to Enhance Library Web Interfaces

  1. 1. Event Tracking in Library Web Interfaces Scott Hanrath University of Kansas Libraries shanrath@ku.edu | @rshanrath
  2. 2. Why?
  3. 3. Big Questions little questions
  4. 4. Turner, Steven. “Web Statistics 2.0: Using Google Analytics to Measure Library Website Effectiveness.” Technical Services Quarterly 27.3 (2010)
  5. 5. “Traditional” Analytics
  6. 6. Page != [Only|Best] User Action
  7. 7. Where does the “Library” end online?
  8. 8. Usability
  9. 9. Google Analytics
  10. 10. <script type="text/javascript”> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-xxxxxxxx']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript’; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script>
  11. 11. _gaq.push( [ '_trackEvent', ‘Category’, ‘Action’, 'Label’ ] );
  12. 12. $("#homeHelp a”)
  13. 13. $("#homeHelp a").click(function(){ });
  14. 14. $("#homeHelp a").click(function(){ _gaq.push( [ "_trackEvent", "Home Block Link", "Help", $(this).text() ]); });
  15. 15. Lather, Rinse, Repeat
  16. 16. Thanks! Scott Hanrath shanrath@ku.edu | @rshanrath

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