Class 6 Ideas

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Class 6 Ideas

  1. 1. Ideas<br />Ideas flow more freely with a pencil and paper than through the use of a computer <br />
  2. 2. Problem solving<br />3 ways in which they develop ideas or solve problems without using the computer. <br />Does not have to be design related<br />Discuss answers<br />
  3. 3. Brainstorming<br />Can be in group or individual<br />word lists, associations, and comparisons <br />Example: car<br /> fast, strong, speed, movement<br />
  4. 4. Wind Energy<br />Take out piece of paper<br />Brainstorm ideas (10 minutes, no drawing) about a poster for wind energy. <br />What worked? What didn’t<br />No right or wrong way to brainstorm, all ideas important<br />
  5. 5. Thumbnails and Roughs<br />thumbnails, roughs, and comps, <br />Thumbnail: small quickly sketched drawing outlining pieces of composition (ex. Logo, photo) IGI thumbs.<br />Rough: more deveoped drawings (ex. Detail added, larger)<br />Comp: Computer aided sketch, boxes for photos and loremipsum for text (IGI roughs)<br />
  6. 6. Thumbnails<br />After completing thumbnails, view all together<br />Choose strongest design layout to develop roughs<br />As a designer, show thumbnails to creative director, he/she will choose 2-3 ideas<br />
  7. 7. Roughs<br />Use thumbnails to develop roughs<br />More organized and more detailed drawings. Also larger<br />Used to see layout options more clearly and work though positioning <br />
  8. 8. Comps<br />Take chosen rough or roughs and develop further into computer aided comps<br />Use placeholder (loremipsum) text and boxes for photos. <br />Used to see how elements work together before laying out a design<br />
  9. 9. Thumbnail Exercise<br />Use ideas brainstormed to come up with 10 thumbnails for a wind energy poster (10-20 minutes)<br />When complete, talk with your row to see what ideas have most potential<br />Share 1 chosen with the class and why it would be a good design<br />
  10. 10. Layout Principles<br />Symmetrical and Asymmetrical balance<br />Baseline grid – locks text onto consistent horizontal points (page 43)<br />Column – vertical blocks of text (page 43)<br />Gutter- the gap between 2 text blocks (page 43)<br />Hierarchy-order of importance <br />Layout – placement of words and images on a grid or document to ORGANIZE information<br />
  11. 11. Layout Principles<br />Grid system-various elements can be placed within a ready-made structure that underpins the entire design<br />Great for: magazines, ad campaigns, corporate identity pieces, newspapers, etc. <br />Breaking the grid – also important – to add variety in layouts. Use sparingly and objectively (pg 43)<br />
  12. 12. Layout Principles<br />Layout first in black and white – good design doesn’t need color at first as an element<br />Especially important in logos<br />While designing – think of color choices and how color can reinforce good design<br />
  13. 13. Design and Production<br />Planning – before starting a design or piece, get specs<br />Folds, size, bleed, dpi, number of pieces, spot, CMYK, varnishes<br />By knowing exactly what the client desires, what the finished product should look like before you develop it, and how long it will take to finish the product, a designer can avoid running into expensive time and production issues. <br />
  14. 14. Design and Production<br />Freelancing or design agencies<br />Keep track of all usable time, including sending files, sending proofs, phone conversations with client<br />Before embarking on project, may need to give estimate on time for pricing of your time<br />Be as accurate as you can. Always overestimate on front end<br />
  15. 15. Design and Production<br />What layout style will be used: columns, margins, or bleeds? <br />What will be the size of the piece? <br />Will the project meet the standard mailing requirements, if necessary? <br />What will the different folds and binding look like? <br /> Should you get dummies or a dummy book made? <br />
  16. 16. File Formats<br />Print: eps, photoshop, indesign, illustrator, tif<br />If sending native files to vendor, always include fonts and images (including layered images)<br />If sending to a client (freelance), don’t send fully editable files if you want to ensure future work<br />
  17. 17. Print Process<br />CMYK, 1, 2, 3, 4 and 5-color jobs<br />Find out vendor specs ahead of time. For example, don’t design 4 color ad if only able to run 1 or 2 color<br />Also to think about: varnishes, metallic inks, die cuts. These are for typically high budget pieces, as they are expensive. <br />
  18. 18. Quiz<br />Pass out and take quiz 6<br />Pass out graded assignments: re-collect extra credit assignments<br />
  19. 19. Readings<br />Graphic Design School: The Principles and Practices of Graphic Design <br />Unit 2, “Fundamentals of Composition,” pp. 42–53 <br />
  20. 20. Writing Assignment<br />Virtual Library Assignment<br />Go to ITT’s Virtual Library. Find article on design. Copy entire article, including title, author, page number. Read article and write 3 sentences summing up article. Put your name and virtual library assignment 1 at top. Due next Monday.<br />
  21. 21. I&I Scrapbook<br />Progress on books<br />Reminder – scrapbook due at the end of the course<br />Size of scrapbook – looking for 1 notebook filled or nearly filled<br />
  22. 22. Project 3<br />Playbill Cover: Pass out handout<br />
  23. 23. Project 3<br />Playbill Cover: Pass out handout<br />
  24. 24. LAB 6:Brainstorming<br />Learning Objectives: <br />6: Analyze different ways of solving problems, conceptualizing ideas, and expressing the ideas visually. <br />6.2: Use rough sketches to develop concepts and work through ideas. <br />6.4: Represent ideas using black, white, and gray before adding color. <br />Time required for completion by students: <br />75 minutes, including 20 minutes for each of the three brainstorming activities <br />
  25. 25. Run DMC<br />Cd cover: 4.724 x 4.724<br />
  26. 26. Run DMC<br />Cd cover: 4.724 x 4.724<br />
  27. 27. VW Beetle<br />Ad – 5.5 x8<br />
  28. 28. KrispyKreme<br />Mailer: 4x6<br />

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