Shadd Centre of Expertise Network
How to Effectively Use Social Media in Education Rafael Scapin, Ph.D. Coordinator of Educational Technology Dawson College February 10, 2017
• Introduction to Social Media
• Big Data and How Social Media Use it? • Privacy in Social Media • Facebook, Twitter, Instagram, Youtube • Hashtag: The Folksonomy of Social Media • Using Social Media in Education • Do’s & Don’ts • Questions Content
“Social Media essentially is a
category of online media where people are talking, participating, sharing, networking, and bookmarking online.” Ron Jones, CEO of Symetri Internet Marketing Social Media: Definition
“Forms of electronic communication (as
websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).” Merriam-Webster Dictionary Social Media: Definition
“ The purpose of a
business is to create a customer ” - Peter Drucker Writer, Professor & Management Consultant
In the Spring of 2008,
United Airlines customer, Dave Carroll (born in Timmins (ON), now living in Halifax (NS)), witnessed baggage handlers throwing his $3,500 Taylor guitar. When Carroll finally reached his destination he opened his guitar case to find the guitar had in-fact been broken. For nine months he called customer support to receive compensation for his broken instrument. Finally, when he received his final “no” he vowed to make a music video about his negative experience and post it on the web for all to see. Case: United Airlines
Response United Airlines took a
week to react to the video and by that time it had “gone viral.” Finally, when United Airlines did call to compensate for the damages, Carroll declined because the exposure was worth more than the $1,200 it cost for him to fix the instrument. Outcome United Airlines stock price plunged 10% costing shareholders $180 million. United Airlines neglected to respond quickly to this video and suffered the consequences when it eventually went viral and has had over 7,000,000 views to date. Case: United Airlines
Facebook – Fake News Two
of the world’s biggest digital information platforms say they’re getting ready to roll out tools in Canada designed to crack down on so-called “fake news.” Both Google and Facebook have been testing online tools in the U.S. and the U.K. aimed at helping users identify credible information posted on their web portals. And they say they expect to provide similar tools to Canadian users soon. Google has incorporated a “fact-check” tag into some news pages to help readers find fact-checked content in large stories. https://www.thestar.com/business/2017/01/24/facebook-google-to-tackle-fake- news-in-canada-with-new-tools.html
Facebook Facebook is probably the
only company that possesses a high level of detailed customer information. The more users use Facebook, the more information they suck out. Heavily investing in their ability to collect, store, and analyze data, Facebook does not stop there. Apart from analyzing user data, Facebook has other ways of determining user behavior. 1. Tracking cookies: Facebook tracks its users across the Web with the use of tracking cookies. If a user is logged into Facebook and simultaneously browses the Web, Facebook can track the sites they are visiting. 2. Facial recognition: The latest investment of Facebook is in facial recognition and image processing capabilities. Facebook can track its users throughout the Web and other Facebook profiles due to the image data that is stored with them due to user sharing. 3. Tag suggestion: Tag suggestions can be made on user photos due to image processing and facial recognition. 4. Analyzing the ‘Likes’: Researchers at Cambridge University and Microsoft Research shows how the patterns of Facebook ‘Likes’ can very accurately predict your sexual orientation, satisfaction with life, intelligence, emotional stability, religion, alcohol use and drug use, relationship status, age, gender, race and political views among many others.”
PROFILE: A Profile Page can
contain information all about you, including both personal and professional details. You can easily add photos and videos to your profile. You can connect with other people, who become your Facebook “friends.” When friends accept your invitation, you can see their Profiles and they can see yours. Facebook: Profile Page
Facebook Pages Facebook Pages Like
a friend's profile, Facebook Pages enable public figures, businesses, organizations and other entities to create an authentic and public presence on Facebook. Unlike your profile, Facebook Pages are visible to everyone on the internet by default. You, and every person on Facebook, can connect with these Pages by becoming a fan and then receive their updates in your News Feed and interact with them.
Facebook Groups While Pages were
designed to be the official profiles for entities, such as celebrities, brands or businesses, Facebook Groups are the place for small group communication and for people to share their common interests and express their opinion. Groups allow people to come together around a common cause, issue or activity to organize, express objectives, discuss issues, post photos and share related content.
Upload: Images and movies (no
other files). Photo galleries can be created. Documents: can be edited in plain text or added through an external link (from Dropbox, Google Docs, etc) Forum threads Ask Questions and have instant feedback Video replies Facebook Groups
Using Facebook in the Classroom
The Top 4 Ways to Use Facebook in Your Classroom 1. Create a Facebook Group for Your Class By creating a group and adding your students to it, you will be able to stay in touch with them effectively. This practice will allow you to share assignment details, outlines and other important information. If you wish to start a project for your class, you will be able to share complete details in the group and every student will have access to it. You will be able to post home work details as well. This way, your students will have no trouble going through your requirements from home.
Using Facebook in the Classroom
The Top 4 Ways to Use Facebook in Your Classroom 2. Share Videos Related to Your Course Create your own videos. Keep them short, interesting and to-the-point. This way your students will not mind watching them. If your videos are long, chances are that most of your students will not bother watching them. You can share videos from YouTube. YouTube offers a wealth of knowledge. You can find all kinds of tutorials there. You will easily find quality tutorials related to fitness, design, languages, cooking, science, math, dissertation help and much more.
Using Facebook in the Classroom
The Top 4 Ways to Use Facebook in Your Classroom 3. Make it Easy for Students to Get Help Using Facebook will make it easy for your students to interact with you and fellow students quickly and effectively. For example, after you post an assignment, some students might have some questions. They will post their questions there. You and other students will be able to help them by replying to their queries. This way, they will get help immediately and they will not have to wait unnecessarily.
Using Facebook in the Classroom
The Top 4 Ways to Use Facebook in Your Classroom 4. Use Questions and Polls to Educate and Get Opinions Using Facebook will make it easy for your students to interact with you and fellow students quickly and effectively. For example, after you post an assignment, some students might have some questions. They will post their questions there. You and other students will be able to help them by replying to their queries. This way, they will get help immediately and they will not have to wait unnecessarily.
Facebook will try to tell
1. Do use your real
name. The idea behind these sites is for friends to stay in touch and reconnect. 2. Do create your photo albums with privacy settings so only your friends can see them. 3. Do tag the pictures you post so that friends know when you have put their picture online. 4. Do use the Facebook privacy settings to limit who can see your full profile. Set it so that only friends can see things like your pictures, your wall, and your personal and contact information. Privacy in Facebook
5. Do create a private
group for you and your close friends. Make the group administrated and by invite only and only allow friends to join if you know them in real life. 6. Do limit the type of email notifications that come to you from Facebook. Privacy in Facebook
1. Don’t leave the default
Facebook privacy settings as set. Go in and customize your privacy. 2. Don’t be afraid to allow some people to only see a limited version of your profile. 3. Don’t ever announce on your wall, or on any public wall, where you plan to go or who you plan to go with. Cyber stalkers are a real threat and if you have one this tells them where to find you in real life. 4. Don’t be afraid to join public groups about interests you share. Just be careful what you post on the walls of these groups. Social Media: Do’s and Don’ts
5. Don’t accept Facebook invites
to events. If you plan to attend send your acceptance using a private message or tell the host when you see them in person. 6. Don’t use Facebook to bully, harass, spread rumors, challenge fights or otherwise incite violence. Facebook is a social utility, not an anti-social utility Social Media: Do’s and Don’ts
Twitter 50 Ways to Use
Twitter in the Classroom http://www.teachhub.com/50-ways-use-twitter-classroom • Create a unique classroom hashtag: Students will use this hashtag for each post they share. • Connect classrooms • Play with TweetStats • Follow key people • Create lists of topics