GOVERNING THE TRANSITION TO DIGITAL TERRESTRIAL TELEVISION Challenges for Public Policy and the Role of Public Service Bro...
Digital Television Revisited: Linking Users, Markets and Policies  May 15th, 2008 Governing the transition to digital terr...
Digital Television Revisited: Linking Users, Markets and Policies  May 15th, 2008 Governing the transition to digital terr...
Digital Television Revisited: Linking Users, Markets and Policies  May 15th, 2008 Governing the transition to digital terr...
Digital Television Revisited: Linking Users, Markets and Policies  May 15th, 2008 Governing the transition to digital terr...
Digital Television Revisited: Linking Users, Markets and Policies  May 15th, 2008 Governing the transition to digital terr...
Digital Television Revisited: Linking Users, Markets and Policies  May 15th, 2008 Governing the transition to digital terr...
Digital Television Revisited: Linking Users, Markets and Policies  May 15th, 2008 Governing the transition to digital terr...
Digital Television Revisited: Linking Users, Markets and Policies  May 15th, 2008 Governing the transition to digital terr...
Digital Television Revisited: Linking Users, Markets and Policies  May 15th, 2008 Governing the transition to digital terr...
Digital Television Revisited: Linking Users, Markets and Policies  May 15th, 2008 Governing the transition to digital terr...
Digital Television Revisited: Linking Users, Markets and Policies  May 15th, 2008 Governing the transition to digital terr...
Digital Television Revisited: Linking Users, Markets and Policies  May 15th, 2008 Governing the transition to digital terr...
Digital Television Revisited: Linking Users, Markets and Policies  May 15th, 2008 Governing the transition to digital terr...
Digital Television Revisited: Linking Users, Markets and Policies  May 15th, 2008 Governing the transition to digital terr...
Digital Television Revisited: Linking Users, Markets and Policies  May 15th, 2008 Governing the transition to digital terr...
Digital Television Revisited: Linking Users, Markets and Policies  May 15th, 2008 Governing the transition to digital terr...
Digital Television Revisited: Linking Users, Markets and Policies  May 15th, 2008 Governing the transition to digital terr...
Digital Television Revisited: Linking Users, Markets and Policies  May 15th, 2008 Governing the transition to digital terr...
Digital Television Revisited: Linking Users, Markets and Policies  May 15th, 2008 Governing the transition to digital terr...
Digital Television Revisited: Linking Users, Markets and Policies  May 15th, 2008 Governing the transition to digital terr...
Digital Television Revisited: Linking Users, Markets and Policies  May 15th, 2008 Governing the transition to digital terr...
Digital Television Revisited: Linking Users, Markets and Policies  May 15th, 2008 Governing the transition to digital terr...
Digital Television Revisited: Linking Users, Markets and Policies  May 15th, 2008 Governing the transition to digital terr...
Digital Television Revisited: Linking Users, Markets and Policies  May 15th, 2008 Governing the transition to digital terr...
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Governing the transition to Digital Terrestrial Television: Public policies and the role of Public Service Broadcasters.

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Presentation at the conference "Digital Television Revisited: Linking User, Markets and Policies."

Organised by Corvinus University
Budapest, May 2008.

Author: Roberto Suárez Candel

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Governing the transition to Digital Terrestrial Television: Public policies and the role of Public Service Broadcasters.

  1. 1. GOVERNING THE TRANSITION TO DIGITAL TERRESTRIAL TELEVISION Challenges for Public Policy and the Role of Public Service Broacasters Roberto Suárez Candel Pompeu Fabra University Barcelona - Spain Digital Television Revisited: Linking Users, Markets and Policies COST Action 298 - Corvinus University | Budapest - May 15 th , 2008
  2. 2. Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008 Governing the transition to digital terrestrial television Roberto Suárez Neoliberal values Market Competition Deregulation Non intervetionism COMMUNICATION – MEDIA – TELEVISION CONTEXT
  3. 3. Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008 Governing the transition to digital terrestrial television Roberto Suárez Neoliberal values Market Competition Deregulation Non intervetionism COMMUNICATION – MEDIA – TELEVISION CONTEXT Is Public Policy necessary?
  4. 4. Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008 Governing the transition to digital terrestrial television Roberto Suárez Digital Terrestrial Television needs Public Policy
  5. 5. Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008 Governing the transition to digital terrestrial television Roberto Suárez Digital Terrestrial Television needs Public Policy WHY? WHAT FOR?
  6. 6. Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008 Governing the transition to digital terrestrial television Roberto Suárez Digitalisation is transforming the whole television system Production Distribution Programming Equipment Viewing patterns Audiences Structure
  7. 7. Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008 Governing the transition to digital terrestrial television Roberto Suárez Digitalisation is transforming the whole television system Production Distribution Programming Equipment Viewing patterns Audiences Structure … but the terrestrial platform has certain particularities that endanger the pace and the outcomes of its own transformation process
  8. 8. Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008 Governing the transition to digital terrestrial television Roberto Suárez … the terrestrial platform is linked to social and political objectives
  9. 9. Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008 Governing the transition to digital terrestrial television Roberto Suárez Despite of those facts, DTT was initially implemented following commercial logics…
  10. 10. Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008 Governing the transition to digital terrestrial television Roberto Suárez Despite of those facts, DTT was initially implemented following commercial logics… … that failed or had to be reconsidered.
  11. 11. Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008 Governing the transition to digital terrestrial television Roberto Suárez Governments and public administrations have accepted/assumed their responsabilities...
  12. 12. Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008 Governing the transition to digital terrestrial television Roberto Suárez Governments and public administrations have accepted/assumed their responsabilities... ... and DTT has become a case study of public policy within the neoliberal scenario
  13. 13. Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008 Governing the transition to digital terrestrial television Roberto Suárez Public Policy for DTT National - Supranational diversity coordination
  14. 14. Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008 Governing the transition to digital terrestrial television Roberto Suárez Public Policy for DTT National - Supranational diversity coordination Internationalisation of certain processes and markets
  15. 15. Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008 Governing the transition to digital terrestrial television Roberto Suárez How Digitalisation transforms Public Policy? How Public Policy addresses DTT?
  16. 16. Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008 Governing the transition to digital terrestrial television Roberto Suárez How Digitalisation transforms Public Policy? VALUES OBJECTIVES OBJECTS INSTRUMENTS
  17. 17. Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008 Governing the transition to digital terrestrial television Roberto Suárez How Public Policy addresses DTT? VALUES OBJECTIVES OBJECTS INSTRUMENTS
  18. 18. Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008 Governing the transition to digital terrestrial television Roberto Suárez DTT is a poliedric object and so its implementation process  multidimensional strategy
  19. 19. Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008 Governing the transition to digital terrestrial television Roberto Suárez DTT is a poliedric object and so its implementation process  multidimensional strategy From Market vs Social to Market and Social
  20. 20. Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008 Governing the transition to digital terrestrial television Roberto Suárez DTT is a poliedric object and so its implementation process  multidimensional strategy From Market vs Social to Market and Social Coherence between political discourse and facts
  21. 21. Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008 Governing the transition to digital terrestrial television Roberto Suárez PSB and digitalisation PATIENT ACTOR
  22. 22. Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008 Governing the transition to digital terrestrial television Roberto Suárez PSB and digitalisation PATIENT Legitimacy and redefinition Internal Restructuring Programming / Distribution Accountability
  23. 23. Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008 Governing the transition to digital terrestrial television Roberto Suárez PSB and digitalisation ACTOR Lincensing / Universal access - service Contents and Services Public Communication Assisting the migration of the viewers
  24. 24. Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008 Governing the transition to digital terrestrial television Roberto Suárez Public Service Broadcasters can become ENABLERS of DTT and a good allies/instrument for Public Policy
  25. 25. Digital Television Revisited: Linking Users, Markets and Policies May 15th, 2008 Governing the transition to digital terrestrial television Roberto Suárez Thank you! Roberto Suárez Pompeu Fabra University Barcelona – Spain www.robertosuarez.es

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