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IAMCR 2008 Conference – Media and Global Divides – Stockholm  Comparing Public Policies for Digital Terrestrial Television...
Public Policy for Digital Television in the European Union Comparative study of Sweden and Spain PhD dissertation IAMCR 20...
Paper Structure <ul><li>Introduction: Questioning the need for Public Policy </li></ul><ul><li>The terrestrial platform as...
<ul><li>Introduction: Questioning the need for Public Policy </li></ul>The peak of neoliberal ideology Power relationships...
<ul><li>The terrestrial platform as an object of public policy, even in the digital scenario </li></ul>Are public interest...
<ul><li>The terrestrial platform as an object of public policy, even in the digital scenario </li></ul>Are public interest...
<ul><li>Implementing Digital Terrestrial Television, the need for public policy. </li></ul>Public administrations were not...
<ul><li>Implementing Digital Terrestrial Television, the need for public policy. </li></ul>Public administrations were not...
<ul><li>Implementing Digital Terrestrial Television, the need for public policy. </li></ul>Public administrations were not...
<ul><li>Implementing Digital Terrestrial Television, the need for public policy. </li></ul>CAUSES & OBJECTIVES of digitali...
<ul><li>Implementing Digital Terrestrial Television, the need for public policy. </li></ul>What were the ‘triggers’ for pu...
<ul><li>EU policy for DTT: guidelines, coordination and subsidiarity </li></ul>Polyhedral nature of television Multiplicit...
<ul><li>EU policy for DTT: guidelines, coordination and subsidiarity </li></ul>Policy focused on infrastructures   and mar...
<ul><li>EU policy for DTT: guidelines, coordination and subsidiarity </li></ul>Coordination of the switch-off process in o...
<ul><li>Sweden and Spain, two necessarily different approaches to a common issue </li></ul>Why Sweden and Spain? IAMCR 200...
<ul><li>Sweden and Spain, two necessarily different approaches to a common issue </li></ul>Galperin (2004) / Hallin & Manc...
<ul><li>Sweden and Spain, two necessarily different approaches to a common issue </li></ul><ul><li>Legitimation of DTT and...
<ul><li>Sweden and Spain, two necessarily different approaches to a common issue </li></ul><ul><li>Legitimation of DTT and...
<ul><li>Sweden and Spain, two necessarily different approaches to a common issue </li></ul><ul><li>Policy decision-making ...
<ul><li>Sweden and Spain, two necessarily different approaches to a common issue </li></ul><ul><li>Licensing  and Business...
<ul><li>Sweden and Spain, two necessarily different approaches to a common issue </li></ul><ul><li>Licensing and  Business...
<ul><li>Sweden and Spain, two necessarily different approaches to a common issue </li></ul><ul><li>Planning of the transit...
<ul><li>Final remarks </li></ul><ul><li>DTT implies a re-birth for national public policy </li></ul><ul><li>Political trad...
<ul><li>Final remarks </li></ul><ul><li>Terrestrial television still maintains its link to public interest </li></ul><ul><...
<ul><li>Final remarks </li></ul>Comparing national experiences allows detecting best practices, key drivers and obstacles....
<ul><li>Final remarks </li></ul><ul><li>Independence of policy actors </li></ul><ul><li>Transparency </li></ul><ul><li>Col...
IAMCR 2008 - Stockholm Comparing Public Policies for DTT TACK! Roberto Suárez  Researcher and Lecturer (PhD Candidate) Dep...
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Comparing Public Policies for Digital Terrestrial Television: Sweden vs Spain within the framework defined by the European Union.

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Presentation at the IAMCR 2008 international conference.

Oragnised by IAMCR and the University of Stockholm
Stockholm, July 2008

Author: Roberto Suárez Candel

Published in: Technology
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Comparing Public Policies for Digital Terrestrial Television: Sweden vs Spain within the framework defined by the European Union.

  1. 1. IAMCR 2008 Conference – Media and Global Divides – Stockholm Comparing Public Policies for Digital Terrestrial Television Sweden vs Spain within the framework defined by the European Union Roberto Suárez Candel Researcher and Lecturer (PhD Candidate) Department of Communication Pompeu Fabra University – Barcelona, Spain Communication Policy & Technology Section
  2. 2. Public Policy for Digital Television in the European Union Comparative study of Sweden and Spain PhD dissertation IAMCR 2008 - Stockholm Roberto Suárez | Pompeu Fabra University – Barcelona, Spain Comparing Public Policies for DTT 1
  3. 3. Paper Structure <ul><li>Introduction: Questioning the need for Public Policy </li></ul><ul><li>The terrestrial platform as an object of public policy, even in the digital scenario </li></ul><ul><li>Implementing Digital Terrestrial Television, the need for public policy. </li></ul><ul><li>EU Policy for DTT: guidelines, coordination and subsidiarity </li></ul><ul><li>Sweden and Spain, two necessarily different approaches to a common issue. </li></ul><ul><li>Final remarks </li></ul>IAMCR 2008 - Stockholm Roberto Suárez | Pompeu Fabra University – Barcelona, Spain Comparing Public Policies for DTT 2
  4. 4. <ul><li>Introduction: Questioning the need for Public Policy </li></ul>The peak of neoliberal ideology Power relationships between the State and the Media Internationalisation and convergence of markets Homogenization of public policy IAMCR 2008 - Stockholm Roberto Suárez | Pompeu Fabra University – Barcelona, Spain Comparing Public Policies for DTT 3 The evolution of the role of the State within society Provider Regulator Enabler
  5. 5. <ul><li>The terrestrial platform as an object of public policy, even in the digital scenario </li></ul>Are public interest goals still attributed to terrestrial television after its digitalisation? Is that necessary? IAMCR 2008 - Stockholm Roberto Suárez | Pompeu Fabra University – Barcelona, Spain Comparing Public Policies for DTT 4
  6. 6. <ul><li>The terrestrial platform as an object of public policy, even in the digital scenario </li></ul>Are public interest goals still attributed to terrestrial television after its digitalisation? Is that necessary? Does digitalisation transform television in such a way that public policy is not necessary to achieve those objectives? IAMCR 2008 - Stockholm Roberto Suárez | Pompeu Fabra University – Barcelona, Spain Comparing Public Policies for DTT 4
  7. 7. <ul><li>Implementing Digital Terrestrial Television, the need for public policy. </li></ul>Public administrations were not enthusiastic about getting further involved than creating the necessary basic legal framework and controlling the granting of licenses. IAMCR 2008 - Stockholm Roberto Suárez | Pompeu Fabra University – Barcelona, Spain Comparing Public Policies for DTT 5
  8. 8. <ul><li>Implementing Digital Terrestrial Television, the need for public policy. </li></ul>Public administrations were not enthusiastic about getting further involved than creating the necessary basic legal framework and controlling the granting of licenses. Market-led strategies and business models IAMCR 2008 - Stockholm Roberto Suárez | Pompeu Fabra University – Barcelona, Spain Comparing Public Policies for DTT 6
  9. 9. <ul><li>Implementing Digital Terrestrial Television, the need for public policy. </li></ul>Public administrations were not enthusiastic about getting further involved than creating the necessary basic legal framework and controlling the granting of licenses. Market-led strategies and business models … that failed. IAMCR 2008 - Stockholm Roberto Suárez | Pompeu Fabra University – Barcelona, Spain Comparing Public Policies for DTT 6
  10. 10. <ul><li>Implementing Digital Terrestrial Television, the need for public policy. </li></ul>CAUSES & OBJECTIVES of digitalisation Legitimation for Public Policy Lack of coherence in the political discourse Hidden agendas IAMCR 2008 - Stockholm Roberto Suárez | Pompeu Fabra University – Barcelona, Spain Comparing Public Policies for DTT 7
  11. 11. <ul><li>Implementing Digital Terrestrial Television, the need for public policy. </li></ul>What were the ‘triggers’ for public intervention in order to implement DTT? IAMCR 2008 - Stockholm Roberto Suárez | Pompeu Fabra University – Barcelona, Spain Comparing Public Policies for DTT 8
  12. 12. <ul><li>EU policy for DTT: guidelines, coordination and subsidiarity </li></ul>Polyhedral nature of television Multiplicity of policies and institutions Variety of intervention perspectives and mechanisms Diversity of policy instruments Lack of consistence, coherence and effectiveness ?? IAMCR 2008 - Stockholm Roberto Suárez | Pompeu Fabra University – Barcelona, Spain Comparing Public Policies for DTT 9
  13. 13. <ul><li>EU policy for DTT: guidelines, coordination and subsidiarity </li></ul>Policy focused on infrastructures and market behaviour  interoperability, competition. Harmonisation and soft policy instruments Subsidiarity IAMCR 2008 - Stockholm Roberto Suárez | Pompeu Fabra University – Barcelona, Spain Comparing Public Policies for DTT 11
  14. 14. <ul><li>EU policy for DTT: guidelines, coordination and subsidiarity </li></ul>Coordination of the switch-off process in order to ensure the creation of a single European market Ideological framework Certainty and guidelines IAMCR 2008 - Stockholm Roberto Suárez | Pompeu Fabra University – Barcelona, Spain Comparing Public Policies for DTT 12
  15. 15. <ul><li>Sweden and Spain, two necessarily different approaches to a common issue </li></ul>Why Sweden and Spain? IAMCR 2008 - Stockholm Roberto Suárez | Pompeu Fabra University – Barcelona, Spain Comparing Public Policies for DTT 13
  16. 16. <ul><li>Sweden and Spain, two necessarily different approaches to a common issue </li></ul>Galperin (2004) / Hallin & Mancini (2004) Why Sweden and Spain? IAMCR 2008 - Stockholm Roberto Suárez | Pompeu Fabra University – Barcelona, Spain Comparing Public Policies for DTT 13
  17. 17. <ul><li>Sweden and Spain, two necessarily different approaches to a common issue </li></ul><ul><li>Legitimation of DTT and public intervention </li></ul><ul><li>Policy decission-making structures </li></ul><ul><li>Licensing and definition of a business model </li></ul><ul><li>Planning of the transition from analogue to digital </li></ul>Issues compared IAMCR 2008 - Stockholm Roberto Suárez | Pompeu Fabra University – Barcelona, Spain Comparing Public Policies for DTT 14
  18. 18. <ul><li>Sweden and Spain, two necessarily different approaches to a common issue </li></ul><ul><li>Legitimation of DTT and public intervention </li></ul>Similarities Objectives: competition, pluralism and diversity PSB and Universal Service Hidden agendas  maintain control over the television market Differences Public policy ethos IAMCR 2008 - Stockholm Roberto Suárez | Pompeu Fabra University – Barcelona, Spain Comparing Public Policies for DTT 15
  19. 19. <ul><li>Sweden and Spain, two necessarily different approaches to a common issue </li></ul><ul><li>Policy decision-making structures </li></ul>Lack of ARN Political confrontation Several political levels Media parallelism SPAIN SWEDEN Distribution of responsibilities Transparency Collaboration IAMCR 2008 - Stockholm Roberto Suárez | Pompeu Fabra University – Barcelona, Spain Comparing Public Policies for DTT 16
  20. 20. <ul><li>Sweden and Spain, two necessarily different approaches to a common issue </li></ul><ul><li>Licensing and Business Model </li></ul>Lack of transparency Clientelism Replication of the analogue market Post-switchover already defined SPAIN SWEDEN 6 licensing contests Short licenses Transparency IAMCR 2008 - Stockholm Roberto Suárez | Pompeu Fabra University – Barcelona, Spain Comparing Public Policies for DTT 17
  21. 21. <ul><li>Sweden and Spain, two necessarily different approaches to a common issue </li></ul><ul><li>Licensing and Business Model </li></ul>From Pay-Tv to FTA Different regional markets Uncertainty about the future: Pay-tv? SPAIN SWEDEN FTA + Pay-TV (but encrypted) Competitive and attractive offer IAMCR 2008 - Stockholm Roberto Suárez | Pompeu Fabra University – Barcelona, Spain Comparing Public Policies for DTT 18
  22. 22. <ul><li>Sweden and Spain, two necessarily different approaches to a common issue </li></ul><ul><li>Planning of the transition </li></ul>Regional basis Focused on DTT Public and Private players Communication needs to be improved SPAIN SWEDEN Regional Basis Platform neutrality Independent Authority Focus on Communication Market collaboration IAMCR 2008 - Stockholm Roberto Suárez | Pompeu Fabra University – Barcelona, Spain Comparing Public Policies for DTT 19
  23. 23. <ul><li>Final remarks </li></ul><ul><li>DTT implies a re-birth for national public policy </li></ul><ul><li>Political tradition determines public intervention </li></ul><ul><li>National media particularities are still relevant </li></ul>One international issue, several national approaches IAMCR 2008 - Stockholm Roberto Suárez | Pompeu Fabra University – Barcelona, Spain Comparing Public Policies for DTT 20
  24. 24. <ul><li>Final remarks </li></ul><ul><li>Terrestrial television still maintains its link to public interest </li></ul><ul><li>Public policy is still necessary </li></ul><ul><li>Industrial mechanisms to achieve social goals? </li></ul>IAMCR 2008 - Stockholm Roberto Suárez | Pompeu Fabra University – Barcelona, Spain Comparing Public Policies for DTT 21
  25. 25. <ul><li>Final remarks </li></ul>Comparing national experiences allows detecting best practices, key drivers and obstacles. Adaptation to national scenarios IAMCR 2008 - Stockholm Roberto Suárez | Pompeu Fabra University – Barcelona, Spain Comparing Public Policies for DTT 22
  26. 26. <ul><li>Final remarks </li></ul><ul><li>Independence of policy actors </li></ul><ul><li>Transparency </li></ul><ul><li>Collaboration </li></ul><ul><li>Communication </li></ul>Common key elements of successful migration plans IAMCR 2008 - Stockholm Roberto Suárez | Pompeu Fabra University – Barcelona, Spain Comparing Public Policies for DTT 23
  27. 27. IAMCR 2008 - Stockholm Comparing Public Policies for DTT TACK! Roberto Suárez Researcher and Lecturer (PhD Candidate) Department of Communication Pompeu Fabra University – Barcelona, Spain www.robertosuarez.es [email_address]

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