Linked in profile optimization best practices a how to guide june 2010


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Linked in profile optimization best practices a how to guide june 2010

  1. 1. 8 Top LinkedIn Tips for B2B Marketers A How To Guide
  2. 2. Why LinkedIn? I Am What You Search Brand Awareness Company Credibility Showcase Your Expertise Search Engine Optimization Drop A Lure Where The Fish Are 2
  3. 3. 1. Complete Your Profile • Put your value proposition in your headline & include your picture • Target keywords that describe your expertise so you get found more often • Change the default URL for your profile to your name and link to your profile from other sites and posts 3
  4. 4. 2. Customize The “Websites” Listing • Direct targeted traffic to your website • Edit on your profile options • Do this by select “other” and rename the link using targeted inbound keywords and a call to action 4
  5. 5. 3. Make And Ask For Recommendations – A simple ask for clients, colleagues, partners – “Dear _____, I am working on my LinkedIn profile and was hoping that you would be willing to recommend me and my company based on your experience working with us. Thanks in advance.” 4. Ask To Connect With Any Prospects That You Meet – If you would ask them for a business card then invite them through LinkedIn – Personalize your note and you will get a better response 5. Update & Edit Your Company Page – LinkedIn automatically creates a page for your company but it rarely tells the right story, make sure you update it with your value proposition, expertise, and that your most important business development and subject matter experts are listed 5
  6. 6. 6. Join Groups And Answer Questions Related To Your Expertise • Expand your network • Reconnect with lost customers and prospects • Showcase your expertise • Keep in touch with industry updates, trends & issues • Look under the “More…” menu for Answers and then use the “Advanced Answers Search” to find questions related to your field 6
  7. 7. 7. Install These Three Applications SlideShare • Share credentials and lead generation presentations right from your profile Wordpress/Blog Link • Automatically post updated content from your company blog Amazon reading list • What you read (in your field) showcases what you know! So feature the best titles about what you do. 7
  8. 8. 8. Include Your LinkedIn Address In Your Email Signature: • Make it easy for customers and contacts to find the information you want them to find 8
  9. 9. Thank You Visit our website for more knowledge marketing resources and to learn more about who we are and what we do. Or contact our General Manager Scott Armstrong at 416 900 3310 or for more information on how we can help your business get more customers. 9