B2B Marketing Communications Plan (template) v2

6,062 views

Published on

BrainRider has been getting requests for help with marketing communications planning so we decided to share a simple, practical plan template. This knowledge marketing template includes decision stage analysis and content planning to work with demand generation strategies. This is a preliminary version. We plan to add a best practice walk-through but please contact us if you want us to share best practices. And of course we love your comments and shares.

Cheers

The BrainRider Team.
"sharing what we know is what we do"

Published in: Business, News & Politics
2 Comments
9 Likes
Statistics
Notes
No Downloads
Views
Total views
6,062
On SlideShare
0
From Embeds
0
Number of Embeds
21
Actions
Shares
0
Downloads
430
Comments
2
Likes
9
Embeds 0
No embeds

No notes for slide

B2B Marketing Communications Plan (template) v2

  1. 1. B2B Marketing Communications Plan (Template)<br />2010<br />
  2. 2. 2<br />Objectives<br />
  3. 3. 3<br />Target/Customer Profiles<br />Key Targets<br />Who Else Should We Influence<br />Segment A<br />________<br />________<br />Segment B<br />________<br />________<br />
  4. 4. Customer Decision Stages Model<br />4<br />See: http://blog.brainrider.com/2010/03/b2b-marketing-understanding-decision-stages/<br />
  5. 5. Content Engagement Planning<br />5<br />See: http://blog.brainrider.com/2010/05/b2b-marketing-content-how-to-plan-website-sales-collateral-email-blog-linkedin-twitter-and-other-marketing-copy-for-my-business/<br />
  6. 6. 6<br />Communications Strategy<br />Overall Strategy Statement<br />(including positioning & value proposition)<br />
  7. 7. 7<br />Marketing Program<br />
  8. 8. Budget & Blocking Chart<br />8<br />
  9. 9. Performance Measurement: Program<br />9<br />
  10. 10. Performance Measurement: Content<br />10<br />

×