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Building Online Communities


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This helps you to understand the benefits of online community.

Published in: Business, Technology
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Building Online Communities

  1. 1. Building online communities<br />Applying Experience<br />
  2. 2. Online community<br /><ul><li>Online community is a place where people having common interest,</li></ul> willing to share personal information and ideas, interact with each other. <br /><ul><li>From a business perspective, it focuses on customers and offers more value to customers.
  3. 3. By reaching out the target audience, you can have review or feed back, comments, post about the product or service of your company.
  4. 4. This kind of interaction not only makes your company grow but also make it a brand name
  5. 5. Companies have a lot to gain from creating their own online community.</li></li></ul><li>Benefits of online community<br />Online community development is a serious effort- Some benefits here:<br /><ul><li> Interactive website which adds value.
  6. 6. Understanding customer needs
  7. 7. Creating brand Loyalty
  8. 8. Collaborating with your customers to help each other
  9. 9. Power of communication
  10. 10. Promote your products and services
  11. 11. Better visibility on Search Engines that results in increased website traffic
  12. 12. Educate customers with a power of community media
  13. 13. Reduced support calls
  14. 14. Select qualified users for product testing / service feedback/ survey</li></li></ul><li>Interactive websites add value<br /> Interactive website always attract more customers on these following features <br />Most recent post<br />Commenting on articles <br />Newsletter subscription<br />Survey/Polls <br />RSS Feeds<br />Understanding Customer and their Needs<br />By understanding the need of the customers<br />Retain customers<br />Value is deposited from the feedback , ideas and market information<br />
  15. 15. Create brand Loyalty<br />Creating a brand loyalty is vital in current business environment by employing<br /><ul><li>Partner with Analytics and Marketing Experts
  16. 16. Attract motivated customers
  17. 17. Gain the insight you needed, when you need it
  18. 18. Make the most of every customer relationship</li></li></ul><li>Promotion of products and services <br /><ul><li>Serious dialog takes place in Online community
  19. 19. Aggressive marketing and overtly plugging your product or service helps in getting business</li></ul>Better visibility on Search Engines<br /><ul><li>Inexpensive strategy
  20. 20. Ranking high on search results
  21. 21. Resulting in high traffic to your website</li></li></ul><li>Reduced support calls<br /><ul><li>Provide useful information to answer product-related queries more cost-effectively.
  22. 22. Benefit of online communities is measured in terms of cost avoidance from customer service, sales support, and market research rather than revenue.</li></ul>Qualified users for product testing<br /><ul><li>Listen to unsolicited opinions of your members
  23. 23. Members are most valuable asset, seek their opinion before any changes are made to the community or product/service it supports</li>