Big Data Benefits and Issues for Agriculture by Satya Narayan


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Big Data Benefits & Issues for Agriculture slides as presented by Satya Narayan at the 2014 Silicon Valley AgTech Conference

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Big Data Benefits and Issues for Agriculture by Satya Narayan

  1. 1. Satya S. Narayan Phone: 650.521.5745 BIG DATA BENEFITS & ISSUES FOR AGRICULTURE Silicon Valley AgTech Conference May 12, 2014
  2. 2. Volume Massive quantities of data combined and analyzed Velocity Real time delivery of information to mobile devices and smart equipment Variety Data from weather reports, soil conditions, GPS mapping, water resources, fertilizer/ pesticide use, field characteristics commodity market conditions analyzed Veracity Connecting different data points to facilitate decision making BIG DATA “Big Data is a term that describes large volumes of high velocity, complex, and variable data that requires advanced techniques and technologies to enable the capture, storage, distribution, management, and analysis of the information.” - TechAmerican Foundation.
  3. 3. BIG DATA PROCESS IN AGRICULTURE Farm-level data and personal data uploaded or collected from ground & equipment sensors, robotic drones, etc. Service provider aggregates farmers’ data, combines other relevant data sets, and applies algorithms Service provider provides farmer customized solution
  4. 4. BIG DATA BENEFITS Weather forecasters can now predict a 3-in-10 chance of rain Better yields from precise instructions on planting depth, density, and schedule; pinpointing areas for soil amendments; precise management of soil moisture and composition Herd health management by continuously assessing the health of cattle and predict the onset and spread of disease
  5. 5.  Who controls the data? - Farmer/ Rancher owns the data but grants service provider rights to use the data o Use/ disclosure of data to provide/ improve the service - Disclosure to service provider’s affiliates and local representatives o Disclosure to other third parties (e.g. seed providers) o Use/ disclosure pursuant to court orders - Farmer/ Rancher can stop data collection but data previously submitted may not be erasable from the service provider’s database BIG DATA ISSUES – DATA CONTROL
  6. 6.  “Aggregated Data” may be freely used and disclosed by the service provider - “Aggregated Data” is data combined from two or more sources - Typically stated to be “anonymized” but is it? o Is all personal data (including GPS location information) removed? o Are there sufficiently numerous data sources? o Can the Aggregated Data be reverse engineered? BIG DATA ISSUES – AGGREGATED DATA
  7. 7.  EPA CAFO sensitive data incident - Names, street addresses, latitude and longitude, and contact information for 80,000 livestock facilities across 30 states - Included personal data that was not publicly available which was the only data that was later redacted  Government regularly requests service providers for user/ customer data - More than 10,000 requests for user data by US Government in the last 6 months of 2013 (Google Transparency Report) BIG DATA ISSUES: GOVERNMENT REQUESTS
  8. 8.  Big data benefits to farmers and ranchers is real  Use of smart technology and big data analytics is here to stay  Ask big data service providers questions  What data is being collected?  How will the data be used?  To whom will the data be disclosed? Particularly, what third parties will have access to your data?  What are the service provider’s practices regarding:  data return/ destruction?  government requests? (Ask for transparency reports.)  American Farm Bureau Federation’s “Data Privacy Expectation Guide” Conclusion
  9. 9. PALO ALTO 1717 Embarcadero Road Palo Alto, CA 94303 LOS ANGELES 11150 Santa Monica Blvd., Suite 1200 Los Angeles, CA 90025 SAN FRANCISCO 135 Main Street, 12th Floor San Francisco, CA 94105 Satya S. Narayan Phone: 650.521.5745 Royse Law Practice Areas Corporate Securities Tax Mergers & Acquisitions Fund Services Intellectual Property Technology Transactions Labor & Employment Immigration Litigation Estate, Trust & Wealth Strategy Real Estate International