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Smart Tourist Destinations - leveraging Big Data & Blockchain

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Intelligent tourist destinations are a recent development that came about as an extension of the «Smart Cities» concept — intelligent cities that use digital technology to improve quality of life and obtain «the best»: How to have the best urban transport? How to get the best exchanges (apartment rental, personalized advice, ticket sales, etc.) using blockchain technology? How to provide the best service by making the most of all the digital data produced? Join this session to plan your next trip: digital transformation.

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Smart Tourist Destinations - leveraging Big Data & Blockchain

  1. 1. Office fédéral de topographie swisstopo Géodésie et Direction fédérale des mensurations cadastrales Smart tourist destinations the new reality ? Raphael Rollier Schweizer FerienTag KKL Luzern – 23 / 24 April 2019
  2. 2. What is a Smart tourist destination for you ?
  3. 3. Making sense of digital traces
  4. 4. In the space Satellite
  5. 5. www.wegaw.com © 2019 WeGaw Confidential. 7
  6. 6. What is the best track today to do snowshoeing ? SATELLITE TECH FOR SMART OUTDOORS
  7. 7. In your pocket Smartphone
  8. 8. Source @ Swisscom
  9. 9. Source @ Swisscom
  10. 10. Connected objects
  11. 11. Image @ bird.com Image @ Pomoca et Gait up
  12. 12. One timer Occasional Loyal Addict
  13. 13. A shared platform for mobility data The Finnish Government passed a new Act on Transport Services that sets out that essential data on transport services should be made open 1st of July 2018
  14. 14. Do you think that a shared data platform should be created for tourism?
  15. 15. Result of 121 votes Yes No
  16. 16. Building Digital Trust
  17. 17. Do you think that blockchain will transform the tourism industry ?
  18. 18. Result of 113 votes Yes No
  19. 19. Source @ Richie Etwaru
  20. 20. Impact of the digital transformation Improve customer experience Create new business model Simplify processes
  21. 21. © Paléo / Pierre Descombes Ticketing
  22. 22. Photos © Paléo / Pierre Descombes - Jacques Rattaz - Marc Amiguet Issue of tickets for stalls managers Ticket management for volunteers Development of a new marketplace Experiment and learn
  23. 23. www.wegaw.com © 2019 WeGaw Confidential. 29
  24. 24. Finding reliable travel recommendations Local and personalized Interactive Reward system
  25. 25. Becoming the biggest decentralized travel agency
  26. 26. Conclusion
  27. 27. For a Smart Tourism Destination …you need Smart Data Consolidated, dynamic and visual platform Customer Relationship Mgt Satellite, Internet, Open Data,.. Internet of Things Crowdsourcing Value proposition combining data sources
  28. 28. Contact raphael.rollier@swisstopo.ch Discussion

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