Language and Metaphor      How They Define Us
Classic SymbolA Rose is a rose by any other name?
Lakoff and Johnson • ARGUMENT IS WAR                    • I’ve never won an                                        argumen...
Lakoff and Johnson• ARGUMENT IS DANCE               • In such a culture, people                                    would• ...
Ideas Are:• FOOD                • Half-baked, bad taste, digest it,• PEOPLE              • Brainchild, died off, infancy• ...
Love is:• A FORCE          • Electric. Sparks, magnetically• A PATIENT        • Love sick, healthy, dead, mend• MADNESS   ...
Love is:• A collaborative work of art   • Add descriptors:• Active• Joint venture
Metaphors:• Highlight some things and     • Are culturally bound  hides others• Contains very specific  aspects of concept...
Metaphors:• Are not merely cute  comparisons• Dictate how we think• Are used to trivialize issues• Are used to simplify id...
Upcoming SlideShare
Loading in …5
×

Language and metaphor

1,934 views

Published on

An overview of Lakoff and Johnson - Language and metaphor

Published in: Education, Technology, Spiritual
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,934
On SlideShare
0
From Embeds
0
Number of Embeds
909
Actions
Shares
0
Downloads
19
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Language and metaphor

  1. 1. Language and Metaphor How They Define Us
  2. 2. Classic SymbolA Rose is a rose by any other name?
  3. 3. Lakoff and Johnson • ARGUMENT IS WAR • I’ve never won an argument with him. • Your claims are indefensible. • You disagree? Okay, shoot! • He attacked every weak • If you use that point in my argument. strategy, he’ll wipe you out. • His criticisms were right on • He shot down all of my target. arguments. • I demolished his argumenthttp://www.pineforge.com/upm-data/6031_Chapter_10_OBrien_I_Proof_5.pdf
  4. 4. Lakoff and Johnson• ARGUMENT IS DANCE • In such a culture, people would• Imagine a culture where an argument is viewed as a • view arguments differently, dance, • experience them differently,• the participants are seen as performers, and • carry them out differently, and• the goal is to perform in a balanced and aesthetically • talk about them differently. pleasing way
  5. 5. Ideas Are:• FOOD • Half-baked, bad taste, digest it,• PEOPLE • Brainchild, died off, infancy• PLANTS • Fruition, full bloom, offshoot• PRODUCTS • Turning, generated, produces• COMMUNITIES • Package, buy into, market• RESOURCES • Ran out of, pool, resourceful
  6. 6. Love is:• A FORCE • Electric. Sparks, magnetically• A PATIENT • Love sick, healthy, dead, mend• MADNESS • Crazy, raves, wild about,• MAGIC • Spellbound, hypnotized, entran ced • Conquests, fought• WAR for, overmatched
  7. 7. Love is:• A collaborative work of art • Add descriptors:• Active• Joint venture
  8. 8. Metaphors:• Highlight some things and • Are culturally bound hides others• Contains very specific aspects of concepts• Highlights important experiences and masks others• sanction actions, justify inferences, and help us set goals
  9. 9. Metaphors:• Are not merely cute comparisons• Dictate how we think• Are used to trivialize issues• Are used to simplify ideas and engender support• Enlighten and deceive

×