Classic SymbolA Rose is a rose by any other name?
Lakoff and Johnson • ARGUMENT IS WAR • I’ve never won an argument with him. • Your claims are indefensible. • You disagree? Okay, shoot! • He attacked every weak • If you use that point in my argument. strategy, he’ll wipe you out. • His criticisms were right on • He shot down all of my target. arguments. • I demolished his argumenthttp://www.pineforge.com/upm-data/6031_Chapter_10_OBrien_I_Proof_5.pdf
Lakoff and Johnson• ARGUMENT IS DANCE • In such a culture, people would• Imagine a culture where an argument is viewed as a • view arguments differently, dance, • experience them differently,• the participants are seen as performers, and • carry them out differently, and• the goal is to perform in a balanced and aesthetically • talk about them differently. pleasing way
Ideas Are:• FOOD • Half-baked, bad taste, digest it,• PEOPLE • Brainchild, died off, infancy• PLANTS • Fruition, full bloom, offshoot• PRODUCTS • Turning, generated, produces• COMMUNITIES • Package, buy into, market• RESOURCES • Ran out of, pool, resourceful
Love is:• A FORCE • Electric. Sparks, magnetically• A PATIENT • Love sick, healthy, dead, mend• MADNESS • Crazy, raves, wild about,• MAGIC • Spellbound, hypnotized, entran ced • Conquests, fought• WAR for, overmatched
Love is:• A collaborative work of art • Add descriptors:• Active• Joint venture
Metaphors:• Highlight some things and • Are culturally bound hides others• Contains very specific aspects of concepts• Highlights important experiences and masks others• sanction actions, justify inferences, and help us set goals
Metaphors:• Are not merely cute comparisons• Dictate how we think• Are used to trivialize issues• Are used to simplify ideas and engender support• Enlighten and deceive