Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Grown Up Digital - 8 Norms

1,020 views

Published on

Grown Up Digital by Don Tapscott. Chapter 3 where he defines 8 norms of digital age kids.

Published in: Education
  • Be the first to comment

  • Be the first to like this

Grown Up Digital - 8 Norms

  1. 1. Grown Up Digital Don Tapscott
  2. 2. The Study ●nGenera 2007 ●Interviewed almost 6000 people between ages 16 and 29 ●12 countries
  3. 3. Eight Net Gen Norms (Ch. 3) ●Freedom oChoice – job, identity, entertainment, shopping ●Customization oPhones, info, entertainment, jobs, shopping ●Scrutiny oThey live with spam, phishing, scams, hoaxes … oVideo ‘Evolution’ contrasted with Axe ads
  4. 4. Eight Net Gen Norms ●Integrity oTolerant, informed, safer (sex, drugs, alcohol) oDon’t like being lied to oBUT different ideas of ‘ownership’ (eg. music) ●Collaboration oChat, multiplayer games, text, Facebook … oEducation needs to take note and adapt
  5. 5. Eight Net Gen Norms ●Entertainment oWork (and school) should be fun, but not trivial oProducts should be useful AND fun ●Speed oInstant info/response, 24/7 oPurchases should arrive promptly oCreates a (false?) sense of urgency / need for urgency oNo relief
  6. 6. Eight Net Gen Norms ●Innovation oCulture of innovation – it’s expected oExpect fast decisions and changes in the workplace oThey value a flatter structure where their voices are heard

×