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Brand It Or Band It


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Brand IT or BandIT - Its a pun used for poetic effect,
I got to know about slideshare contest from slideshare Itself. This presentation is about simple understanding of a brand for anyone.

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Brand It Or Band It

  1. 1. Brand IT or BandIT Rakesh Ravindran
  2. 2. Branding!!! Is it really fun...
  3. 3. Does this really happen?? <ul><li>Heaven!!! </li></ul><ul><li>Or </li></ul><ul><li>Hell!!! </li></ul><ul><li>Does the </li></ul><ul><li>Customer walks these STEPS!! </li></ul>
  4. 4. Brand Chemistry... <ul><li>Well in School I had a tough time!!! </li></ul><ul><li>Why not make it simple. </li></ul>
  5. 5. Brand Identity!!! <ul><li>We all have desire to be recognized </li></ul><ul><li>What is it? </li></ul><ul><li>Identity... </li></ul>
  6. 6. Do U recognize them!!!
  7. 7. Lets Face IT- Brand IT <ul><li>What identity? </li></ul><ul><li>A Face in the crowd... </li></ul><ul><li>Its not about what u do... </li></ul><ul><li>Simple... </li></ul><ul><li>Its about do u add VALUE!!! </li></ul>
  8. 8. Brand Love Story!!! <ul><li>Scene # 1 </li></ul>
  9. 9. Brand Love Story!!! <ul><li>Scene # 2 </li></ul>
  10. 10. Brand Love Story!!! <ul><li>Scene # 3 </li></ul>
  11. 11. Brand Love Story!!! <ul><li>Scene # 4 </li></ul>
  12. 12. Brand Quotient (BQ).. <ul><li>IQ + EQ = BQ </li></ul><ul><li>Engage... </li></ul><ul><li>Commitment.. </li></ul><ul><li>Is that all... </li></ul>
  13. 13. Brand rEMOTE <ul><li>It’s the power to connect. </li></ul><ul><li>Its not only about IQ+EQ </li></ul><ul><li>But IQ+EQ+RQ </li></ul><ul><li>RQ= Reputation </li></ul><ul><li>Quotient </li></ul><ul><li>(based on consistency) </li></ul>
  14. 14. What keeps a Brand Going!! <ul><li>Its about pure passion to excel, change , but consistently maintain & elevate the real value ... Of the brand </li></ul>
  15. 15. Brand <ul><li>Brand Evolution!!! Its about knowing how to </li></ul><ul><li>rEvolutionize your brand!!! </li></ul>
  16. 16. &quot; A brand that captures your mind gains behavior&quot; ”A brand that captures your heart gains commitment&quot;-- Scott Talgo, Brand Strategist