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18. Paradigmi di interazione uomo macchina (III)

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Slides dalle lezioni del corso di Interazione Uomo Macchina per il corso di laurea in Informatica - Univesrità di Milano Bicocca - Prof.R.Polillo (a.a.2014-15) - Lezione del 5 maggio 2015

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18. Paradigmi di interazione uomo macchina (III)

  1. 1. Corso di Interazione Uomo Macchina AA 2014-2015 Roberto Polillo Corso di laurea in Informatica Università di Milano Bicocca Dipartimento di Informatica, Sistemistica e Comunicazione Evoluzione dei paradigmi di interazione (III) Edizione 2014-15
  2. 2. Le macro-fasi 1960 1970 1980 1990 2000 Teletype Personal computer Web Terminali video Mobiles R.Polillo - Aprile 2015 3
  3. 3. Il World Wide Web 4 Tim Berners-Lee (1995) "I just had to take the hypertext idea and connect it to the TCP Protocol and Domain Name System ideas and – Ta-da! – the World Wide Web!” R.Polillo - Marzo 2015
  4. 4. Web 1.0 MS Explorer Amazon eBay IPO Netscape 1990 1 2 3 4 5 6 7 8 9 2000 2001 2002 First web site at CERN W3C Netscape Navigator Yahoo Mosaic Google Mozilla Napster Paypal R.Polillo - March 2015
  5. 5. Narrowband connection R.Polillo - March 2015
  6. 6. Web 1.0 Typical applications  Corporate Web sites  Portals and search engines  eCommerce  [Corporate portals] R.Polillo - March 2015
  7. 7. Web 1.0 main success stories  http://www.amazon.com from 1995 Current size: http://www.wolframalpha.com/input/?i=amazon.com  http://www.ebay.com from 1995 Current size: http://www.wolframalpha.com/input/?i=ebay.com  http://www.yahoo.com from 1994, always among the first 5 more visited sites R.Polillo - March 2015
  8. 8. Interfaccia nel Web‫׃‬ non solo Point & click  testo attivo  immagini attive  bottoni  Tabs  forms  esecuzione di programmi client side R.Polillo - Marzo 2015 9
  9. 9. Italy: the beginning R.Polillo - Aprile 2015 10 VideoOnLine (Grauso, 1994 → Tin.it, 1996) (1996)
  10. 10. In sintesi… R.Polillo - Marzo 201511 link BROWSER File HTML
  11. 11. Virtualizzazone / globalizzazione della rete 12 Da dove provengono i servizi? R.Polillo - Marzo 2015
  12. 12. Desktop vs Web  E’ dubbio che il modello desktop sia il più adatto al nuovo contesto (documenti locali vs pagine Web)  Varie proposte per risolvere il problema dell’affollamento dello schermo, es.:  - immergere le pagine in uno spazio 3D, in cui vedo in lontananza le pagine precedentemente aperte  - usare per i siti web la metafora del libro (vedi WebBook e WebForager)  … R.Polillo - Marzo 2015 13
  13. 13. Esempio: WebBook & Web Forager  XEROX PARC, 1996  Interfaccia (prototipo) per web  Obiettivo: ridurre i costi di accesso all’informazione utilizzata più di frequente  Metafora del libro S.K.Card, G.G.Robertson, W.York, The WebBook and the Web Forager: An Information Workspace for the World Wide Web, 1996 R.Polillo - Marzo 2015 14
  14. 14. Come cambia l’interfaccia con il web 1. dalla singola pagina web come unità di interazione, a un aggregato più ampio (metafora del libro: “WebBook”): - tutte le pagine del sito (raggiungibili dalla home page con URL relativi), pre-loaded per velocità di accesso 2. da un ambiente di lavoro contenente un singolo elemento a un ambiente contenente una pluralità di elementi (WebForager) R.Polillo - Marzo 2015 15
  15. 15. WebBook link esterni al WebBook (chiude il libro e ne apre un altro) link interni al WebBook (sfoglia il libro) R.Polillo - Marzo 201516
  16. 16. Sfogliare le pagine di un WebBook R.Polillo - Marzo 201517
  17. 17. Vedere un WebBook attraverso la “Document Lens” R.Polillo - Marzo 201518
  18. 18. Web Forager Livello 1: Focus Place per interazione diretta con il contenuto Livello 2: Immediate Memory Place per il materiale in uso (spostamento in 3D)Livello 3: Tertiary Storage per WebBooks usati di recente R.Polillo - Marzo 201519
  19. 19. Il bookcase per i WebBook R.Polillo - Marzo 201520
  20. 20. IPO (Initial Public Offering) frenzy R.Polillo - Aprile 2015 21  dot.com frenzy started by Netscape IPO (Aug 9, 1995)  Founded 18 months earlier  16 M$ revenues, no profit  Market cap at IPO: 1 B$ (!)  Large venture capital, to bring startups to IPO  Many irrealistic business models  NASDAQ bubble, then fall (2000-2001)  Silicon Valley stops completely
  21. 21. The "dot.com bubble” MS Explorer Amazon eBay IPO Netscape 1990 1 2 3 4 5 6 7 8 9 2000 2001 2002 First web site at CERN W3C Netscape Navigator Yahoo Mosaic Google Mozilla Napster Paypal Max NASDAQ 9/11 Min NASDAQ Nasdaq Composite Index March 10 2000: index at 5132 March 10 2000: index at 5132 Oct 9 2002: index at 1114 Oct 9 2002: index at 1114 R.Polillo - Aprile 2015 22
  22. 22. Web 2.0 key aspects Social media: Not the hypertext pages, but the user is the leading actor  User interaction throu the Web: one-to-many (blog), many-to-many (social media)  Services to host User Generated Content (UGC), to be shared with other users  Collective creation  User rating in e-commerce  "Market are conversations" (Cluetrain manifesto, 1999-2000) The Web as a computing platform:  Online services, virtualization  Perpetuale beta  Component and service mashups  Rich Internet Applications (RIA) technologies R.Polillo - March 2015
  23. 23. Web 2.0 2000 1 2 3 4 5 6 7 8 9 10 11 12 Twitter, Slideshare, Scribd Google DocsYouTube , Joomla, NingFlickr, Facebook Skype WordPress Blogger LinkedIn iPhone Groupon Android, Dropbox Foursquar e WhatsApp iPad, Pinterest Instagram Google+ Wikipedi a (In red start of mobile Web) Inter net traffi c vid eo R.Polillo - March 2015
  24. 24. Xmas 2006 Media acknowledge the paradigm change R.Polillo - March 2015
  25. 25. Another bubble? Netscape IPO Google IPO Aug 19 2004 LinkedIn IPO (NYSE) Facebook IPO Twitter IPO (NYSE) 199 4 199 5 199 7 199 6 March 10 2000: 5049 (Indice Nasdaq 1994-2013) R.Polillo - March 2015
  26. 26. In the meanwhile, telephony changes… R.Polillo - March 2015
  27. 27. FirstW eb site atCERN M osaic (NCSA) W 3C;Netscape Navigator Netscape IPO ,,M S Explorer,Am azon,eBay Boom and fallofNASD AQ G oogle IPO ;Facebook 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 0990 10 11 12 WEB 1.0 WEB 2.0crisisPre-history G oogle founded 9/11;W ikipedia Financialcrisi iPhone,Android Tw itter iPad FB IPO Nasdaq Composite Index YouTube Inter net traffi c vid eo R.Polillo - March 2015
  28. 28. SMS 2 G Nokia 5110 GSM (candybar) SMS, watch, sveglia, rubrica, calcolatrice, rubrica, giochi, suonerie MMS WAP 2.5 G Motorola V3 RAZR "Feature phone" GPRS (candybar, clamshell) + MMS,,photocamera, email, (Internet) Touch phone iPhone + multitouch, sensors, GPS, app, … 3 G Blackberr y "Smartphone" + alphanumeric kb, PDA, video, GPS, radio, MP3, OS, …Mobile telephony TIM, Omn itel FirstW eb site atCERN M osaic (NCSA) W 3C;Netscape Navigator Netscape IPO ,,M S Explorer,Am azon, Boom and fallofNASD AQ G oogle IPO ;Facebook 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 0990 10 11 12G oogle founded 9/11;W ikipedia Financialcrisi iPhone,Android Tw itter iPad FB IPO YouTube c R.Polillo - March 2015
  29. 29. IP telephony  Skype  Internet based video-telephony, free  Starting 2003, acquired by eBay in 2005, then by Microsoft in 2011 (8,5 B$)  2012: 700 ml accounts; one third of all international calls pass through Skype  Jan 2013: 50 ml concurrent users  WhatsApp  Free SMS via IP  Started in 2009, acquired by Facebook in 2014 (19 B$) R.Polillo - March 2015
  30. 30. Mobile cellular subscriptions (total and per 100 inhabitants) R.Polillo - March 2015
  31. 31. R.Polillo - March 2015
  32. 32. Le macro-fasi 1960 1970 1980 1990 2000 Teletype Personal computer Web Terminali video Mobiles R.Polillo - Aprile 2015 33
  33. 33. "Guarda, parla, cammina"34 R.Polillo - Aprile 2015
  34. 34. Video Guardate come Nokia ipotizzava il cellulare del futuro nel 2006, e confrontatelo con ciò che esiste ora http://it.youtube.com/watch?v=92uaW9K6QEk http://it.youtube.com/watch?v=LN0vVf-a9V0 R.Polillo - Aprile 2015 35
  35. 35. Apple iPhone and iPad 2007 2010 R.Polillo - March 2015
  36. 36. Multi-touch https://developer.apple.com/library/ios/documentation/user experience/conceptual/mobilehig/InteractivityInput.html R.Polillo - Aprile 2015 37
  37. 37. Android  Linux based mobile OS  Initially developed by Android Inc., acquired by Google in 2005  Open-source  First android phone: end 2008  Today the largest market share for mobile OS R.Polillo - March 2015
  38. 38. Guarda, parla, cammina  Portabilità, piccole dimensioni  Utilizzabile in movimento  Context-aware  Occhio sul mondo  Sensori sul mondo  Comunicazione vocale R.Polillo - Aprile 2015 39
  39. 39. Mobile installed base (World) R.Polillo - Aprile 2015 40
  40. 40. Camera eyes: QRCODE R.Polillo - March 2015
  41. 41. Augmented reality R.Polillo - March 2015
  42. 42. Augmented reality R.Polillo - March 2015
  43. 43. Augmented reality  https://www.youtube.com/watch? v=L9UPWPgVlDo Non solo turismo e manutenzione: https://www.youtube.com/watch?v=NqUSfjTSLyo R.Polillo - Aprile 2015 44
  44. 44. But we cannot do everything with a small, portable device… Mobile and cloud com puting are strongly related CLOUD Tks Lara Ciccarelli per i disegni R.Polillo - March 2015
  45. 45. And now… https://www.youtube.com/watch?v=ErpNpR3XYUw apr 2012 http://www.youtube.com/watch?v=fNATuCkRWFE feb 2013 R.Polillo - March 2015
  46. 46. Apple watch (2015) R.Polillo - March 2015 https://www.apple.com/watch/guided-tours/
  47. 47. Smartphone voice assistant  Apple Siri: in iPhone 4S ott 2011, in iPad in set 2012 Demo: https://www.youtube.com/watch?v=MtwVQhEXCcc  Google Voice Search/Google now: ottobre 2012, orientato al search  Microsoft Cortana: 2014  http://bgr.com/2014/04/14/cortana-vs-siri-vs-google-now  Il futuro anche nei sistemi di guida di autoveicoli R.Polillo - Aprile 2015 48

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