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Moore presentation

  1. 1. State of the Practicein Community Engagement:Tales from the FieldWalter Jeffery Moore, AICPDivision of PlanningKentucky Transportation Cabinet, District 3
  2. 2. Tales from the FieldEVERYONE USESTRANSPORTATION!So---who exactly is the ―everyone‖ which we willengage about transportation needs?Five “I”s of Public Involvement:Identify-Invite-Inform-Involve-Improve
  3. 3. Who is EVERYONE?• The concept of Social Justice seeks to ensure allpeople have access to the public process. In seekingequity in the participation in the process, advocatestake steps to ensure traditionally disenfranchisedgroups are included, particularly when policies &decisions may directly impact them and their futuregenerations.• These disenfranchised groups include:– Elderly– Minorities– Low-income– Disabled– Low English Proficiency
  4. 4. Tales from the Field: District 3
  5. 5. Tales from the Field:―Just because I am old does not mean I am senile.‖• Traditional ―notices‖-via mail, mediaoutlets, church/civicnewsletters• Meeting place access& time; Is theretransit?Daytime/nighttime?• Display quality,legibility, andconsistencySENIOR TSUNAMI•By 2020, 9 million Americans over 65(US Administration on Aging)•40 percent of Americans (65+ in age)have disabilities (AmericanCommunity survey)•80 percent of Americans (65+) live inrural and suburban communities(Federal Transit Administration)
  6. 6. Tales from the Field:―I forgot my glasses.‖• Look & Listen for clues.• Personally assist them in understandingthe process and the project.• Use simple to understand text.• Use colors or numbers for Alternatives.• Use ―descriptive‖ visuals.
  7. 7. Tales from the Field:―Hey, Kid, quit bugging me!‖• Coloring Pages;Kid’s ―Corner‖• Student Surveyors:– Future user of thesystem/project– ―Gateway‖ to busy parents– Classroom visits especiallyin rural and ―at risk‖schools• Translators:Immigrant/refugee families
  8. 8. Tales from the Field:―Why can’t them people learn to speak American like the rest of us?‖• Translation of documents/displays—lotsof pictures and numbers;• Just not about Language Barriers--Cultural Understanding; use of communityleaders as team members.• Traditional ―notices‖-via mail, mediaoutlets, church/civic newsletters• Meeting place access & time; Is theretransit? Daytime/nighttime? Day of week?• Display quality, legibility, and consistency
  9. 9. Tales from the Field:―Let me introduce myself.‖And when Social Security, Medicare and unemployment benefits areincluded, nearly half of the nation lived in a household that received agovernment check.(Analysis of third-quarter 2010 Census data; Mercatus Center at GeorgeMason University)
  10. 10. Tales from the Field:Know your Audience!“New Normal” Mix– More older Americans– More ethnic diversity– More Medicaid recipients– More congestion– More expensive energy– More global competition– Less resourcesWhether you are engaging a poor minorityneighborhood, an isolated rural community of farmers,or an enclave of overscheduled middle class families,tailor your engagement activities to fit their needs.The exact definition of the "newnormal" is in flux, but we can sayunequivocally that the mentalityof "if it isnt broken, why fix it?"proved suicidal. Assume thatyour business model is brokensomewhere and you have just notnoticed yet.Article Source:
  11. 11. THANKS!Jeff Moore, AICPDivision of PlanningKentucky Transportation CabinetDistrict 3Jeff.moore@ky.govPhone: 270.746.7898