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Mobility and Management & Economic Development in Southeast Idaho


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During the 2017 National Regional Transportation Conference, Dave Doran shared the experience of Southeast Idaho in marketing mobility and transit initiatives and serving economic development.

Published in: Government & Nonprofit
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Mobility and Management & Economic Development in Southeast Idaho

  1. 1. Mobility and  Management &  Economic Development  in Southeast Idaho   Innovative Regional Transit         6‐29‐17 
  2. 2. David Doran Seven Counties of Southeast Idaho  Revolving Loan Fund  Fiscal Services  Area Agency on Aging  Community & Economic Development Division  Transportation & Mobility Support Services Economy  Environment Society 
  3. 3. Why is public transportation important ?
  4. 4. How We Help Move These Initiatives Forward Enhanced Efficiencies Alternative Fuels / Technology Reduced duplication Coordination ‐ transportation providers  Public Transit – Human Service Coordination * Increase awareness, support and usage of public transportation in Idaho!  Resource Development Grants and funding Partnership opportunities Awareness campaigns  Maps / brochures  Education & Information Elected Officials on the Move  Travel training Open Bus
  5. 5. Workforce Transportation Initiative  IRS Commuter Tax  Benefits (132(f))
  6. 6. Mobility Management Mobility Support Services Transportation Demand Management Marketing Promotion Sustainable Transportation Development Coordination Relationships Partnerships Communication Workforce Transportation Initiative
  7. 7. Stakeholder Analysis  *Stakeholder Database‐Contact List 
  8. 8. Environmental Scan 
  9. 9. Identification of Resources
  10. 10. Recreation and Tourism
  11. 11. Art on the Bus Simplot Company Idaho State University Free Campus Service College of Business‐ Internships Bus wraps ‐Bingham Memorial  Hospital Sustainability  ‐ 50‐ 80% leveraging  power‐ FTA Grants  Triple Bottom Line Public – Private (Public) Partnerships
  12. 12. • Skate Park  • Aquatic Complex • Zoo Idaho Pocatello Parks & Recreation Dept. Ross Park 
  13. 13. • College of Southern Idaho‐ Twin Falls  • College of Western Idaho – Nampa  • Eastern Idaho Technical College‐ Idaho Falls  • McCall College‐ McCall • North Idaho College – Coeur d’Alene  • Boise State University – Boise • Lewis And Clark State College – Lewiston • Idaho State University – Pocatello • University of Idaho – Moscow • Brigham Young University‐Idaho – Rexburg • Northwest Nazarene University – Caldwell  • Stevens Henagar College – Idaho Falls / Boise Universities ‐ Higher Education Career Pathway Internship
  14. 14. Social Media and Public Outreach Social Media  Establish platforms Management recommendations (HootSuite)  Awareness Campaigns‐ Bones Bus Persuasive visual imagery  Instagram Shorts (Go‐Pro, Drone) Commercial Segments / PSA  How‐to Videos  PRT Winter Commercial 30.mp4 Bike.mp4 Go-pro ISU.mp4
  15. 15. Similar to an “open house” Community events  Employees, groups and organizations  Job fairs, health fairs, employer events Senior centers, public library K‐12 schools, private/charter schools, NKA  Chamber, Rotary, Civitans  Economic Development Organizations Travel Training ‐ Open Bus 
  16. 16. • “The Dollars and Sense of Biking and Walking” Idaho Statewide Bicycle and Pedestrian Plan, Sprinkle Consulting,  November 2012  • United States Census Bureau,  “An Aging World” 2013 International Database and 2014 U.S.  population projections. • Administration for Community Living,  “ Older Americans Act – Impacts 2008‐2012” • American Public Transportation Association in Partnership with the National Association of  Realtors, “The New Real Estate Mantra: Location Near Public Transportation,” March 2013   • Community Transportation Association of America, “Tax Incentives for Commuters A Direct  Dividend for Businesses”  JobLinks ‐Transportation Toolkit for the Business Community  Fact Sheet #6, January 2012 • Department of the Treasury‐ Internal Revenue Service,  “Publication 15‐B, Employers Tax Guide to  Fringe Benefits 2016” Dec 23, 2016 • Public Policy Praxis – A case approach for understanding policy and analysis‐ Clemons and  McBeth (2001) • “Free Rides Offered to Pocatello Skate Park” Idaho State Journal, June 16, 2017 Work Cited 
  17. 17. Thank you !