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Community Engagement for Complete Communities


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In our everyday lives, we interact with people who look, act, and think like us. In the course of our jobs as planners, we interact with the public—that entire collection of human variability that exists in communities. To engage effectively, we are required to get outside our comfort zone and reach out to the entire collection of residents that make a complete community. This workshop held at the National Regional Transportation Conference (June 2019, Columbus, OH) presented in an interactive format how a planner can develop a community engagement strategy based upon the five I’s of public involvement—Identify, Invite, Inform, Involve, and Improve. Workshop participants were briefed on the concepts of environmental justice, recent public involvement tools and strategies, and then interact in groups to develop a public participation plan for a community scenario.

Published in: Government & Nonprofit
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Community Engagement for Complete Communities

  1. 1. Community Engagement for Complete Communities Jeff Moore, AICP Neel-Schaffer, Inc. Patti Clare, AICP Neel-Schaffer, Inc.
  2. 2. Learning Objectives •Understand the importance of Community Engagement. •Identify the elements of a Community Engagement Strategy. •Be able to Develop a Community Engagement Strategy.
  3. 3. AGENDA • Introductions • Name • Agency • What do you want to learn from this workshop? • Overview of Community Engagement • The 5 I’s of Public Involvement • Identify – Invite – Inform- Involve--Improve • Interactive Group Activity #1 & Group Reporting • Break • Interactive Group Activity #2 & Group Reporting • Review
  4. 4. Community Engagement: Why is it important? Community Engagement is sometimes relegated to being the “garnish” of the full meal of a project or plan development. • Builds understanding & trust. • Provides valuable input into the decision-making. • Meets legal requirements.
  5. 5.  IDENTIFY: Who is the audience?  INVITE: How do we get them to the table?  INFORM: What do they need to know?  INVOLVE: How can they provide meaningful input?  IMPROVE: How can we do ALL this better? The 5 I’s of Public Involvement
  6. 6. The Members of the Community: Who are They?  The Public, Stakeholders & Community Leaders  Challengers & Champions  Crazy Makers (or Some of Them)
  7. 7. IDENTIFY Communities are Diverse. Make sure that the engagement addresses that diversity, especially for those who have been historically left out of the decision-making.
  8. 8. This title declares it to be the policy of the United States that discrimination on the ground of race, color, or national origin shall not occur in connection with programs and activities receiving Federal financial assistance and authorizes and directs the appropriate Federal departments and agencies to take action to carry out this policy. Title VI of the Civil Rights Act of 1964
  9. 9. What is the Environmental Justice Executive Order? Executive Order 12898, Federal Actions to Address Environmental Justice in Minority Populations and Low-Income Populations (1994)
  10. 10. 0 2 4 6 8 10 12 14 16 18 20 Metro Areas Central Cities Suburbs Rural EJ Populations: Who & Where?
  11. 11. What are the three fundamental Environmental Justice principles? 1) To avoid, minimize, or mitigate disproportionately high and adverse human health and environmental effects, including social and economic effects, on minority populations and low-income populations
  12. 12. What are the three fundamental Environmental Justice principles? 2) To prevent the denial of, reduction in, or significant delay in the receipt of benefits by minority and low-income populations 3) To ensure the full and fair participation by all potentially affected communities in the decision-making process.
  13. 13. INVITE • Fliers or Posters • Postcards • Social Media • Traditional Media • Electronic Message Boards • Church Bulletins/Community Newsletters • Trinkets/Take-Aways WE NEED YOUR INPUT! Imagine the Clarksville Urbanized Area in the year 2045. How will our transportation choices connect us to each other and the world? With this question in mind, the Clarksville Urbanized Area Metropolitan Planning Organization (CUAMPO) is seeking your opinion on our transportation system and the challenges and opportunities facing it between today and the year 2045. The CUAMPO needs your thoughts and invites you to participate in a short survey. The results of this survey will be used in the development of the 2045 Clarksville Urbanized Area Metropolitan Transportation Plan. From February 19, 2018 to March 23, 2018, CUAMPO will be gathering your input through a community wide survey. Please access the survey at:
  14. 14. INFORM • Media Advisories • Presentations to Civic Groups • Brochures • Website • Videos
  15. 15. INVOLVE • Interactive Meetings • Surveys (On-site, Mail, Telephone, Electronic) • Interviews • Visioning Sessions or Charrettes
  16. 16. IMPROVE • Quantity or total number of participants • Range of diversity of participants • Quality of how the input was collected & the variety of methods used • Quality of the information collected & used in decision- making • Influence of the input on the decisions made & implementation
  17. 17. US 68 CORRIDOR BROWN & GREEN COUNTIES 17 miles of a two- lane highway connecting Greensburg to Brownsville and I-66
  18. 18. US 68 CORRIDOR Issues & Concerns •High Crash Locations •Narrow Railroad Underpass (MP 16.9) •Need for Connector & second Green River Bridge in Greensburg •Historic Properties including the Pink Ridge Baptist Church, Downtown Greensburg, and the Sulphur Well Resort Hotel •Minority Neighborhood in south Greensburg •Sulfur Creek & Green River Watershed •Green Glade Preserve •Copper Belly Water Snake •Edgar’s Sunflower
  19. 19. US 68 CORRIDOR: Concerned Parties •Brownsville MPO •Green County elected Officials •Sulphur Well Volunteer Fire Department •North Brown Elementary School •Green County High School •Pink Ridge Baptist Church •L&N Railroad •State & Federal Agencies
  20. 20. Workshop Instructions------ BEWARE OF THE BLACK SWAN!
  22. 22. BREAK 10 MINUTES
  23. 23. • • Just 250 feet to the north of the Franklin Road/University Boulevard Intersection is the t-intersection of Franklin Road and Elm Street • This intersection and the nearby Elm Street intersection have been the site of several crashes critical rate factor of 3.7 • WCU is a regional university and attracts students --60 percent of these students come from rural communities, • WCU want design elements be incorporated within the roundabout that creates a signature gateway to the university. • “Restaurant Row” • Two residential neighborhoods Cedar Ridge Neighborhood and Loving Hill Neighborhood • Greensburg GO Transit System has two routes (Green Line and Yellow Line) Transfer point between the Green and Yellow lines.
  24. 24. • • Preferred alternative from planning study: roundabout for the intersection of Franklin Road/University Boulevard/Loving Way and to prohibit left turn traffic into and out of Elm Street. • Design-Build project within the coming two years to be constructed within four months of breaking ground from May to August • Franklin Road (US 31) Minor Arterial - 29,000 ADT; • Connects the main campus of West Central University (WCU) and Downtown Greensburg to the Beltline Mall shopping district, the WCU South Campus, and large student housing apartment complex. • University Boulevard (US 231) -- 17,000 ADT • Loving Way --8,000 ADT.
  26. 26. REVIEW •Understand the importance of Community Engagement. •Identify the elements of a Community Engagement Strategy. •Be able to Develop a Community Engagement Strategy.
  27. 27. Patti Clare, AICP Senior Planner Jeff Moore, AICP Senior Transportation Planner TRB Public Involvement Committee Website