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CP Le design tchèque à la reconquête du monde

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Le design contemporain tchèque qui s’inscrit dans une tradition artisanale de Bohême est couronné de succès international. Les chaises Edge, les poignées M&T et des modèles de la voiture Škoda ont reçu ces dernières années la distinction prisée de Red Dot Award. Les trophées remis aux vainqueurs de la course cycliste Tour de France sont fabriqués par les verriers tchèques. En octobre, la prestigieuse exposition praguoise DesignBlok passera en revue les meilleures créations du design contemporain.

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CP Le design tchèque à la reconquête du monde

  1. 1. Communiqué de presse Le design tchèque à la reconquête du monde (Prague, le 19/8/2014) Le design contemporain tchèque qui s’inscrit dans une tradition artisanale de Bohême est couronné de succès international. Les chaises Edge, les poignées M&T et des modèles de la voiture Škoda ont reçu ces dernières années la distinction prisée de Red Dot Award. Les trophées remis aux vainqueurs de la course cycliste Tour de France sont fabriqués par les verriers tchèques. En octobre, la prestigieuse exposition praguoise DesignBlok passera en revue les meilleures créations du design contemporain. Le design contemporain tchèque est caractérisé par un sens d’humour original et repose sur trois piliers : matériaux naturels, perfection des détails et technologies écologiques modernes. Par ailleurs, il puise dans une longue tradition, notamment celle de l’industrie du verre, de la chaussure ou de l’automobile. Le design tchèque s’appuie sur une longue tradition Le pays situé au cœur de l’Europe est célèbre à travers le monde grâce aux produits tels que le verre de cristal. La tradition de fabrication du verre remonte au XIIIe siècle, lorsque les premières verreries furent créées ; le verre de cristal mondialement connu fut découvert 400 ans plus tard. Parmi ceux qui contribuèrent à sa réussite, citons Ludwig Moser. Sa société doit sa renommée aux produits fournis à des souverains et des hommes d‘Etat. Le verre de cristal tchèque s’imposa à la cour de François Joseph Ier ou à celle du roi anglais Édouard VII. À l’heure actuelle, vous pouvez découvrir l’univers des maîtres du verre grâce à Fabrik Tour qui vous conduira dans la région de Karlovy Vary et vous fera visiter les fameuses fabriques de porcelaine ou la verrerie Moser. La visite du Musée Pour plus de renseignements : Marie Muchova Chargée de relations publiques port. : 07 86 52 10 94 muchova@czechtourism.com Valérie Desforges Attachée de presse port. : 06 09 01 25 42 valeriedesforges@ rpkonfidentielles.com Office National Tchèque de Tourisme – CzechTourism 27, avenue de l’Opéra 75001 Paris tel. +33 (0)1 53 73 00 34 fax +33 (0)1 53 73 00 33 info-fr@czechtourism.com www.czechtourism.com
  2. 2. 2/2 Jan Becher fait partie de l’excursion ; vous pourrez y déguster le trésor local, le spiritueux connu sous le nom de becherovka. En dehors de la production du verre, ce sont les oeuvres d’auteurs cubistes qui constituent des pépites rares dans le domaine du design. Au début du XXe siècle, Prague devint une plate-forme du cubisme, le style qui marqua aussi bien l’architecture, que l’ébénisterie ou la céramique. Vous pouvez découvrir la démonstration de ce style exceptionnel tchèque en visitant la maison de la Madonne noire (U Černé Matky Boží), un immeuble splendide situé au centre de la capitale. La société de fabrication de chaussures Baťa, une entreprise familiale de cordonnerie ayant fait la gloire de la ville tchèque de Zlín, se forgea une notoriété mondiale ; de la même façon, les usines automobiles Škoda sont reconnues dans le domaine du design. Ainsi, leur modèle Yeti fut distingué lors de la réussite mondiale du TV show Top Gear, et 7 véhicules de la marque Škoda reçurent le prix « Red Dot Design Award », décerné aux produits. Le design contemporain tchèque : distinctions prestigieuses et commandes uniques Les succès mondiaux du design tchèque renouent avec une histoire glorieuse, et la République tchèque peut s’enorgueillir aujourd’hui d’un nombre important de designers reconnus sur la scène internationale. Bořek Šípek, dont les oeuvres sont exposées dans les galeries de New York, d‘Amsterdam ou de Paris, dessinera prochainement un nouveau quartier de la ville Fochan, située dans le Sud de la Chine. Jaroslav Bejvl Junior s’est également forgé un succès sur le marché asiatique suite à sa nomination dans le TOP 50 des designers les plus prestigieux du Moyen Orient. Il obtint cette reconnaissance suite aux projets de luminaires commandés par des hôtels d’Abou Dabi et de Dubaï. Au cours des dernières années, la République tchèque remporte des succès dans le cadre d’une compétition de design prestigieuse : Red Dot Award. Des prix internationaux furent décernés à la chaise Edge en provenance de l‘atelier Petr Novák, à des modèles automobiles Škoda ou à des poignées fabriquées par la société M&T. Ces dernières suscitèrent de l’intérêt à l’EXPO de Milan. La notoriété du verre tchèque trouve sa confirmation à travers le design des trophées pour la course cycliste Tour de France. Pour une quatrième fois déjà, la coupe élégante en verre de cristal fut fabriquée en République tchèque, cette fois selon un projet issu de l‘atelier de Peter Oláh. DesignBlok: la plus grande manifestation du design en Europe centrale Vous pouvez découvrir et admirer le design contemporain tchèque grâce au festival Meet Czech Design qui ouvrira ses portes au printemps dans les villes de Mladá Boleslav, de Brno et de Prague. C’est la capitale de la République tchèque qui offrira la seizième édition de la plus grande et la plus prestigieuse des revues du design en Europe centrale : DesignBlok. Les expositions que vous pourrez visiter du 7 au 12 octobre, seront organisées dans des endroits ayant un lien avec l’écrivain Franz Kafka. L’un d’entre eux est le bâtiment Art nouveau du Grand Hôtel Europa, situé au cœur même de la ville, sur la place Venceslas où se tint, en 1912, l’unique séance de lecture donnée par l’auteur en personne. Un autre lieu est la maison de la Minute (U Minuty), une perle de l‘architecture Renaissance, où Franz Kafka passa une partie de son enfance. L’année dernière, les visiteurs de DesignBlok eurent
  3. 3. 3/2 l’occasion de voir les travaux de Matali Crasset, Kiki van Eijk & Joost van Bleiswijk ou de Vika Mitrichenko. En dehors du DesignBlok, d’autres manifestations sont intégrées au festival pragois MeetCzech Design : Architecture Week et Fashion Week. Elles montreront les dernières tendances dans le domaine de l’architecture et de la mode tchèque et mondiale. Sur les podiums pragois seront présentes les marques telles que Swarovski, Bulgari, Baldinini ou Stefanel, mais aussi des stylistes et des jeunes talents tchèques. Au cours de la manifestation Architecture Week, vous seront proposées les conférences d’architectes reconnus ; ainsi, Prague accueillera l’architecte vénézuélien Fruto Vivas qui travailla sur le projet du Musée d’Art moderne à Caracas. Pour en savoir plus sur le design tchèque : www.meetczechdesign.cz

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