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New Age Mantras

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My take on the opportunities in marketing in 2011

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New Age Mantras

  1. 1. New Age Mantrasexploring opportunities in integrated marketing Pradeep Kumar
  2. 2. this is the digital age!
  3. 3. tv industrial complex losing steam….The ability to dictate what to see and when to see is now redundant. This is the age of consumer power
  4. 4. “Each day it gets easier for word to spread across the tribe – Seth Godin”
  5. 5. your early morning friend….
  6. 6. ..has been replaced by his e-friend
  7. 7. streaming news on channel sites
  8. 8. want to buy books?
  9. 9. click & get books @ your desk
  10. 10. pay utility bills online
  11. 11. watch your favorite programs in your tv set
  12. 12. or watch them on YouTube
  13. 13. many mediums fighting for your mind space
  14. 14. many messages fighting for your attention
  15. 15. out in the streets
  16. 16. ads when you watch tv
  17. 17. ads when you search
  18. 18. ads on social networking
  19. 19. ads on YouTube
  20. 20. so how can you really stand out?
  21. 21. unless you are a purple cow
  22. 22. catch the beginning of the curve
  23. 23. 2009: choice of the new generation• Pepsi traditional Big Spenders• Constantly looking @ Big Ticket Ad Opportunities• Super Bowl Prime Spot
  24. 24. 2010: a promise“Performance with Purpose” mission: our belief that ourfinancial success — Performance — must go hand-in-hand with our social and environmental responsibilities— our Purpose. We call this “The Promise of PepsiCo,”
  25. 25. belief about change
  26. 26. rallying the masses
  27. 27. Platforms available today
  28. 28. • 750 million Active Users – 3rd Largest Country in the World; After China and India (if FB was a country)• Uses lists to Control Sharing of Information• Integrates Skype Video Calling - One to One Only• Many Brands have FB pages to help rally fans and create buzz
  29. 29. • Uses ‘Circle’ to control sharing of information• Integrates with other Google Products; Gmail• You can Huddle or Chat within a Circle• Hangout offers Video Chat with Friends
  30. 30. mail: pradeep@emamigroup.comtwitter: rpkiLinkedIn: linkedin.com/in/pradeep26

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