BDF What's NEW

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BDF What's NEW

  1. 1. What’s<br />NEW?<br />28 juli 2011<br />
  2. 2. LOCAL<br />MOBILE<br />SOCIAL<br />These days it all about:<br />
  3. 3. QI<br />What’s NEXT online?<br />
  4. 4. DIESEL<br />Integrated campaign: brand activation<br />Diesel introduce QR codes instore<br />Each product has its own QR code<br />By scanning the product QR code the consumer is able to like a<br /> specific Diesel product at Facebook<br /><ul><li> Real world liking / code scanning</li></li></ul><li>More information about the Diesel case?<br />Scan the QR code beneath and watch the movie<br />
  5. 5. ZHA HUO DIAN<br />Integrated social shopping campaign<br /><ul><li>Zha Huo Dian (retailer) uses Facebook to check the popularity of future product ranges
  6. 6. They post their potential new products at Facebook
  7. 7. Fans of Zha Huo Dian are asked to like these future products
  8. 8. Most populair products are being sold in their stores
  9. 9. Fans influences the product assortment
  10. 10. Real world liking / group buying</li></li></ul><li>http://www.youtube.com/watch?v=7Ry_5R4-6u0<br />
  11. 11. MACY’s<br />Integrated campaign: brand activation<br /><ul><li>Macy’s offers extra experience at NY fashion night
  12. 12. Consumers are able to fit new clothing by using Augmented Reality mirror.
  13. 13. Mirror contains virtual clothing which you can fit by standing in front of the mirror.
  14. 14. Consumers are able to share digital outfit at Facebook, mobileor email
  15. 15. Social shopping</li></li></ul><li>http://www.youtube.com/watch?v=E1rUdTITGCg<br />
  16. 16. ESTEÉ LAUDER<br />Integrated social shopping campaign: sales<br /><ul><li>Esteé Lauder developed for Smashbox an online Social Shop and eLoyalty program
  17. 17. Consumer logs-in by social media (Facebook/ Twitter) and sees which products are most liked in general and by friends
  18. 18. Consumer buys products directly online and saves loyalty point for online rewards program
  19. 19. Social shopping & loyalty</li></li></ul><li>
  20. 20.
  21. 21. FBTO<br />Social campaign: brand activation<br /><ul><li>FBTO (Dutch Travel Insurance company) uses Spotify to create the FBTO world hits playlist
  22. 22. FBTO askes consumers to add their favorite song (which contains the name of a city or country) to the FBTO world hit playlist
  23. 23. Consumers can listen to this play list for free and share it with all their friend on Facebook
  24. 24. Co-creatie</li></li></ul><li>
  25. 25.
  26. 26. KAISER CHIEFS<br />Online campaign: sales/brand activation<br /><ul><li>Music band Kaiser Chiefs invites their fans to compose and sell their own album
  27. 27. The fan can choose his/her favorite 10 out of 20 KC tracks, develop their own cd cover, order and pay directly online.
  28. 28. The fan can earn his tailor-made KC cd back by selling it’s unique copy to other KC fans at the KC platform.
  29. 29. Co-creation</li></li></ul><li>
  30. 30. IceMobile<br />What’s NEXT Mobile?<br />
  31. 31. These days you can even brand your QR code:<br />
  32. 32. ShopSavvy<br /><ul><li>Mobile App
  33. 33. Consumers can compare prices and reviews of products anywhere and anytime
  34. 34. The consumers scans the barcode of the product and the app will do the rest…..
  35. 35. Consumer Transparancy</li></li></ul><li>ShopSavvy<br />
  36. 36. The Lynx Stream<br />
  37. 37. http://www.youtube.com/watch?v=0i7Nt_L_obs<br />
  38. 38. Starbucks<br /><ul><li>Mobile App
  39. 39. Use of mobile app to encourage loyalty
  40. 40. With every order you get a coupon which you can scan with your mobile and save value points
  41. 41. You can redeem these points for free products or you can even send a free coffee to a friend as a gift.
  42. 42. Consumer Loyalty</li></li></ul><li>Starbucks<br />
  43. 43. Roamler<br /><ul><li>Mobile App
  44. 44. Use of mobile app to collect consumer insights or to promote a new product.
  45. 45. App user receives every week a new assignment
  46. 46. When the assignment is accomplished the app user gets rewarded in cash or points
  47. 47. Co Creation</li></li></ul><li>Roamler<br />
  48. 48. Meet Alfred<br />
  49. 49. http://www.youtube.com/watch?v=skBxK9HIE-k<br />
  50. 50. Heineken Starplayer<br />http://www.youtube.com/watch?v=XP5yySEZub8<br />
  51. 51. MINI GETAWAY<br />http://www.youtube.com/watch?v=dt9OlGq3gWU<br />
  52. 52. Thank You&Have Fun!<br />

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