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Introduction Day Case Description

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Case Description of Science Centre Delft during an introduction day for new Science Communication students given in August 2010.

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Introduction Day Case Description

  1. 1. Science Centre Delft Case description Roelof van den Berg, Science Education and Communication
  2. 2. Content <ul><li>Introduction </li></ul><ul><li>Science Centre Delft </li></ul><ul><li>Target group </li></ul><ul><li>Communication problem </li></ul>
  3. 3. 1. Introduction
  4. 4. Who am I? <ul><li>BSc. in Computer Science </li></ul><ul><li>Currently student in: </li></ul><ul><ul><li>Science Education and Communication </li></ul></ul><ul><ul><li>Media and Knowledge Engineering </li></ul></ul><ul><li>About to start graduation project </li></ul><ul><ul><li>cooperative rescue robotics </li></ul></ul><ul><ul><li>self localization and mapping </li></ul></ul><ul><li>Finished Science Communication project </li></ul><ul><ul><li>Science Centre Delft </li></ul></ul>Roelof van den Berg
  5. 5. 2. Science Centre Delft
  6. 6. What is Science Centre Delft? mission Science Centre Delft, as showcase of Delft University of Technology, wants to contribute to a positive image of science and technology. It does so by turning the university inside out; this is done by actively involving visitors in current research issues and letting them experience the fascination of research.
  7. 7. What is Science Centre Delft? <ul><li>workshops </li></ul><ul><ul><li>primary / secondary education </li></ul></ul><ul><li>individual visits to the centre </li></ul><ul><li>external parties </li></ul><ul><ul><li>Birthday </li></ul></ul><ul><ul><li>Congresses </li></ul></ul>Types of visitors within 3 years 10.000 / year 22.000 / year 8.000 / year Total 40.000 / year
  8. 8. What is Science Centre Delft? To the individual visitors <ul><li>Amazing Technology </li></ul><ul><li>Filmstudio </li></ul><ul><li>Workshops </li></ul><ul><li>Labs </li></ul>
  9. 9. Amazing Technology Amaze and discover I also want this!
  10. 10. Filmstudio Man behind the invention I can do that, I want to participate!
  11. 11. Workshops Current research I can participate!
  12. 12. Labs Getting into and testing in different labs
  13. 13. 3. Target group
  14. 14. Who are they? <ul><li>Individual visits </li></ul><ul><ul><li>To the Science Centre, not educational workshops </li></ul></ul><ul><li>Upper primary education </li></ul><ul><li>Lower secondary education </li></ul><ul><li>Geographic focus southern Randstad area </li></ul><ul><ul><li>Rotterdam, Delft, The Hague, Leiden </li></ul></ul><ul><li>¾ of the group has direct influence in choice of museums </li></ul><ul><ul><li>or so they say </li></ul></ul>Children age 9 to 16
  15. 15. 4. Communication problem
  16. 16. Communication goal <ul><ul><li>How to stimulate the primary target group to: </li></ul></ul><ul><ul><ul><li>Visit Science Centre Delft </li></ul></ul></ul><ul><ul><ul><li>Gain a lasting positive attitude towards Science Centre Delft </li></ul></ul></ul>
  17. 17. Communication problems <ul><li>Science Centre is new </li></ul><ul><ul><li>Therefore unknown </li></ul></ul><ul><li>Target group might not like Science Museums </li></ul><ul><ul><li>bad reputation of science, technology, and/or museums </li></ul></ul><ul><li>They can not go on their own </li></ul><ul><ul><li>Unwilling parents or friends </li></ul></ul>Why is it hard to reach the target group?
  18. 18. Science Centre Delft Case description Roelof van den Berg, Science Education and Communication

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