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Fundraising At Apache

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Fundraising At Apache

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The ASF runs on more than just code donations. To operate the way it does today requires significant amounts of cash and services donated by our generous sponsors and individual supporters. In this session, we'll examine the different sponsorship programs available at the ASF and how they work, including options that target specific projects. We'll discuss how the ASF operates compared to similar foundations like Eclipse Foundation or the Linux Foundation and some of the advantages and limitations we have based on our 501c(3) Not-for-profit structure. Finally, we'll have a discussion on the future of open source fundraising. Bring your thoughts and ideas.

The ASF runs on more than just code donations. To operate the way it does today requires significant amounts of cash and services donated by our generous sponsors and individual supporters. In this session, we'll examine the different sponsorship programs available at the ASF and how they work, including options that target specific projects. We'll discuss how the ASF operates compared to similar foundations like Eclipse Foundation or the Linux Foundation and some of the advantages and limitations we have based on our 501c(3) Not-for-profit structure. Finally, we'll have a discussion on the future of open source fundraising. Bring your thoughts and ideas.

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Fundraising At Apache

  1. 1. Fundraising @ Apache Bob Paulin ASF, VP Fundraising 10/5/2022
  2. 2. About Me Independent Consultant VP Fundraising @ ASF since 2021 ASF Member/PMC/Committer Java Champion Chicago Java User Group (Multiple roles) Podcaster (Offheap and Java Pubhouse)
  3. 3. Overview ASF Not-For-Profit Structure Sponsorship programs Competitive Analysis Ideas/Discussion
  4. 4. What kind of NFP is the ASF? 501(c)(3) 1. organized and operated exclusively for exempt purposes 2. none of its earnings may inure to any private shareholder or individual. 3.may not be an action organization
  5. 5. Examples of 501(c)(3) Education Institutions – Colleges/Universities Public Charities – United Way Religious Organizations - Churches
  6. 6. Advantages of 501(c)(3) US Tax Deduction for Donors Exempt from US Income Tax Can receive funds from other 501(c)
  7. 7. Restrictions of 501(c)(3) Public Disclosure Restrictions on Political Activity & Lobbying Restrictions on Fundraising benefits May not inure to the benefit of any private shareholder or individual
  8. 8. Restrictions of the ASF We don’t pay for development on our projects No Pay to Play
  9. 9. ASF Fundraising Programs Foundation Sponsorship Targeted Sponsorship Individual Donations
  10. 10. Why does the ASF need money? 2019 Total Expenses $2,511,038 (100%) Infrastructure $1,091,179 (43%) Conferences $708,925 (28%)
  11. 11. Foundation Sponsorship Levels $120,000 – $6000 Benefits Thanks Page Press
  12. 12. Targeted Sponsorship In-kind Gifts Cloud Services Legal Community Member Benefits Project Specific Donations Benefits Thanks Page Press
  13. 13. Targeted Sponsorship Key Requirements NEED! Fair Market Value Multi-year commitments
  14. 14. Targeted Sponsorship Platinum Tools Legal Cloud/Hosting Fastly GitHub Cloudbees Jfrog Jet Brains Sonatype DLA Piper Microsoft AWS Leaseweb OSL Verizon
  15. 15. Fundraising Challenges More Competition Lots of contact turnover Sponsors looking for Impact
  16. 16. Other Foundations Eclipse Foundation – EU (“like” 501c6) - Working Group Memberships Linux Foundation – 501c6 - PROJECT AND EVENT FEES 501(c)6 – Business Leagues - Donations are not typically tax deductible in the US - Less restrictive on Lobbying and Political involvement
  17. 17. Other 501(c)(3) Foundations The Document Foundation - Home of LibreOffice - Donations Mozilla Foundation - Firefox browser - Licensing from Mozilla Corporation
  18. 18. Fundraising Opportunities Broad network of contributing companies and committers More potential sponsors (Companies and other Foundations) We deliver
  19. 19. The ASF is unique All about the projects No Pay to Play Volunteer Driven
  20. 20. Ideas Direct pitching companies/foundations Expanding types of sponsorship Reporting on Impact
  21. 21. Discussion How do we best project the value the ASF provides to potential sponsors? What are the greatest threats the ASF is facing that additional funds can address? How do we show our sponsors there money is being put to good use?
  22. 22. How can I help? Talk to your employer about sponsoring Apache Help us with leads Join the fundraising committee
  23. 23. Questions ?????
  24. 24. References Mozilla https://assets.mofoprod.net/network/documents/mozilla-2020-form-990.pdf The Document Foundation https://www.documentfoundation.org/foundation/financials/ Eclipse Foundation https://www.eclipse.org/org/foundation/reports/2019_annual_report.php Linux Foundation https://projects.propublica.org/nonprofits/organizations/460503801

Editor's Notes

  • Got start in CJUG filed 501(c)(6)

    This stuff runs it self
  • How many folks are familiar with US not-for-profit structures?

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