1. Smart Crowd Strategy
How to manage the innovation
strategy process with the support of
a smart crowd community
Rui Patricio
rpatricio@continuetogrow.pt
Workshop ISPIM 2015, 16 June, Budapest

2. Agenda Think
Act
4.
Q&A
3.
Tools
and
Workouts
2.
Challenges
and
Opportuni=es
1.
Best
Prac=ces
and
Standards
Smart Crowd Strategy
Workshop ISPIM 2015, 16 June, Budapest

3. Organizations are not innovating fast enough
• Executives cited “promoting continuous innovation” as the most difficult
goal for their company to get right (1)
• 84% of approximately 2,200 executives agree that their organization’s
culture is critical to success, but 65% have experienced some sort of
change fatigue (2).
(1) Hill & Knowlton Executive Survey
(2) Booz & Company Global Culture and Change Management Survey 2013
1. Best Practices and Standards
Workshop ISPIM 2015, 16 June, Budapest

4. In order to achieve sustained
innovation the organization’ s
culture should foster creativity
and support innovation as a
planned and managed activity.
Innovation is not easily obtainable
1. Best Practices and Standards
Workshop ISPIM 2015, 16 June, Budapest

5. Innovation Management
• Innovation Management (IM) is the discipline of managing innovation
processes. It can be used to develop product/service, process,
marketing and organisational innovation.
• Innovation would become a core function of the organization allowing
innovation at all levels.
1. Best Practices and Standards
Workshop ISPIM 2015, 16 June, Budapest

6. Innovation Management
• It includes all activities that are required for generating innovations on a
continuous basis.
• It will allow companies to become more innovative and to achieve
more success with their product, service, process, organizational design
and business model innovations.
• … expand their capacity for innovation, and ultimately generate more
value for the organisation and its interested parties.
1. Best Practices and Standards
Workshop ISPIM 2015, 16 June, Budapest

7. Innovation Management Standards
• Innovation Management - Part 1: Innovation Management System,
CEN/TS 16555-1, July 2013
• TIM-PD-001-STD Innovation Management Standard, PDMA Edition,
August 2013
1. Best Practices and Standards
Workshop ISPIM 2015, 16 June, Budapest

8. Strategy needs to embrace
continuously change
• Step 1 – Innovation Purpose
• Step 2 – Strategy Definition
• Step 3 – Strategy Execution
1. Best Practices and Standards
Workshop ISPIM 2015, 16 June, Budapest

9. 1. Best Practices and Standards
Workshop ISPIM 2015, 16 June, Budapest

10. Step 1 – Innovation Purpose
• Focusing on the short term typically yields only short term results.
• Seeking significant breakthroughs will both identify big ideas and also
generate closer in, incremental ideas.
1. Best Practices and Standards
Workshop ISPIM 2015, 16 June, Budapest

11. Step 1 – Innovation Purpose
If you don't know where you are going, any
road will take you there...
Alice in Wonderland
1. Best Practices and Standards
Workshop ISPIM 2015, 16 June, Budapest

12. Step 1 – Innovation Purpose
• The vision should set a direction and a challenge that can inspire
persons to commit and work towards; be sufficiently ambitious and
not constrained by the organisation’s current capabilities
• The incentive for the “SMART CROWD” to start this journey is the
recognition of their knowhow and capabilities from the top
management.
• Top managers are aiming to gather valuable insights to let them
confirm/define the innovation vision.
1. Best Practices and Standards
Workshop ISPIM 2015, 16 June, Budapest

13. Step 2 – Strategy Definition
• The vision should be deployed through an innovation strategy
• The strategy should take into account:
• the results of the frequent analysis of the external and internal
context
• the requirements of key stakeholders (external and internal
interested parties)
• Can the preliminary vision be achieved during the proposed time
frame?
1. Best Practices and Standards
Workshop ISPIM 2015, 16 June, Budapest

14. Step 3 – Strategy Execution
• The key insights obtained during phases 1 and 2
shall be reflected in and linked to the organization
vision and assist in the prioritizing of innovation
objectives.
• These specific objectives shall be measurable, with
targets and timelines.
• The innovation objectives shall link to all levels of
the organization (and the external stakeholders)
and reflect the vision.
1. Best Practices and Standards
Workshop ISPIM 2015, 16 June, Budapest

15. Agenda Think
Act
4.
Q&A
3.
Tools
and
Workouts
2.
Challenges
and
Opportuni=es
1.
Best
Prac=ces
and
Standards
Smart Crowd Strategy
Workshop ISPIM 2015, 16 June, Budapest

16. Reduce Complexity
2. Challenges and Opportunities
Workshop ISPIM 2015, 16 June, Budapest
• How to manage a traditionally time-consuming
process (that does not accommodate top
managers time constraints).
• How to involve the right people in the same time
frame. Sometimes managers and key people in
multiple locations or involved in client assignments.

17. Provide more efficiency
• Provide a more structured, organized and efficient manner.
• Deliver a shared way to communicate and a shared understanding of the
innovation requirements.
• Track in real time the progress of innovation strategy.
• Ensure that the organization’s culture not only supports innovation but also
accelerates its execution.
2. Challenges and Opportunities
Workshop ISPIM 2015, 16 June, Budapest
• How to define and execute the strategy and its tactics in a more
structured, organized and efficient approach.

18. Deliver a Shared Vision
2. Challenges and Opportunities
Workshop ISPIM 2015, 16 June, Budapest
• How to prevent confusion (questioning of directions and methods)
among staff and management. Sometimes organizations have
unsatisfactory results no matter how hard people work because they
do not have a clear innovation strategy aligned with organizational
goals.

19. Deliver a Shared Vision
• How to avoid wrong strategic decisions.
Sometimes it leads to wrong actions
company-wide because the organization
does not have a shared vision for
innovation.
• How to express clear aspirations for
innovation that should motivate and
inspire people.
2. Challenges and Opportunities
Workshop ISPIM 2015, 16 June, Budapest

20. Manage Top Management
• How to adjust to the static and egocentric views and beliefs of
some top managers.
• How to balance the natural tensions between top management
and other personal views and between top-down direction and
employees creativity.
2. Challenges and Opportunities
Workshop ISPIM 2015, 16 June, Budapest
• How to get the committing of all the key stakeholders (e.g. top and
middle management, employees and external partners) with the
(strategy and tactics) execution.

21. Share Knowledge
• How to promote knowledge transfer about
innovation strategic issues among key
people in a controlled environment.
• How to enhance the best/most talented
and creative employees.
2. Challenges and Opportunities
Workshop ISPIM 2015, 16 June, Budapest

22. Measure Performance
• How to keep the core business on track and running along with
innovation. Sometimes the organization’s innovation programme is
requiring too much time from the managers in terms of engagement
and day-to-day workload.
2. Challenges and Opportunities
Workshop ISPIM 2015, 16 June, Budapest
• How to measure the impact of innovation spending on growth and
competitiveness. Sometimes the organization’s metrics for day-to-day
projects are also used for innovation projects and are not updated.

23. Measure Performance
• How to measure the innovation strategy
• Defines innovation performance measures that support the
organization needs of monitoring innovation along the whole cycle.
• Defines pragmatic action plans that bridge from the future back to
the present based on real-time monitoring.
• Shares real time information with the shareholders and investors.
2. Challenges and Opportunities
Workshop ISPIM 2015, 16 June, Budapest

24. Context
• Fast change business environments
• Time constrains of top executives
• Geographically distributed executive teams
• Accountability requirements
• Peer-review
• Game approaches
2. Challenges and Opportunities
Workshop ISPIM 2015, 16 June, Budapest

25. 2. Challenges and Opportunities
Workshop ISPIM 2015, 16 June, Budapest
Outlook
• “Gamification has become so widespread that it is estimated that, by
2015, more than 50% of organizations that manage innovation
processes will gamify those processes”
Source: Gartner Gamification Report, 2011

26. Agenda Think
Act
4.
Q&A
3.
Tools
and
Workouts
2.
Challenges
and
Opportuni=es
1.
Best
Prac=ces
and
Standards
Smart Crowd Strategy
Workshop ISPIM 2015, 16 June, Budapest

27. ISPIM Strategy
• What trends, innovations and dynamics are currently changing the Innovation
Management knowledge marketplace where ISPIM is operating?
• What do members and participants expect from ISPIM? Shareholders? Sponsors?
• What are ISPIM greatest attributes and competencies as an organization?
• Where do you see ISPIM in 3 years? 10 years?
• How will ISPIM have changed during that period of time?
• How do ISPIM sustains its success?
3. Tools and Workouts
Workshop ISPIM 2015, 16 June, Budapest

28. SMART CROWD STRATEGY APP
3. Tools and Workouts
Workshop ISPIM 2015, 16 June, Budapest

29. Agenda Think
Act
4.
Q&A
3.
Tools
and
Workouts
2.
Challenges
and
Opportuni=es
1.
Best
Prac=ces
and
Standards
Smart Crowd Strategy
Workshop ISPIM 2015, 16 June, Budapest

30. Questions
• Key People: Identify and select smart crowd community.
• Feedback loop: Share knowledge and discuss different points of view
about the way a diverse team of top managers, key employees and
other relevant stakeholders should be engaged in the strategy process.
• Innovation objectives and projects: Identification of opportunities for
breakthrough ideas and new developments in the area of Innovation
Strategy.
4. Q&A
Workshop ISPIM 2015, 16 June, Budapest

31. Stay in touch
Rui Patricio - CEO
E-mail: rpatricio@continuetogrow.pt
Mobile: +351 927 942 330
Linkedin: pt.linkedin.com/in/ruipatricio
Kasia – Innovation Consultant
E-mail: @continuetogrow.pt
Linkedin: https://www.linkedin.com/in/
katarzynasarosiek
www.continuetogrow.pt
Smart Crowd Strategy
Workshop ISPIM 2015, 16 June, Budapest