QR Codes and Academic Libraries


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ACRL 2011 presentation for Cyber Zed Shed. QR (Quick Response) Codes have been around in Europe and Asia for a while but are just making inroads in the United States as the prevalence of smart phones rises. At the ZSR Library at Wake Forest we are experimenting with using QR Codes to deliver point of need assistance and information to our students, faculty and staff. Come hear what we are doing and where we think this technology might lead.

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QR Codes and Academic Libraries

  1. 1. QR Codes and Academic Libraries: Searching for the Tipping Point<br />Rosalind Tedford <br />Z. Smith Reynolds Library<br />Wake Forest University <br />ACRL Cyber ZedShed<br />Thursday, March 31st 2011 <br />
  2. 2. What are QR Codes? <br />Wikipedia<br />Educause 7 Things….<br />
  3. 3. How They Work….<br />First You Create Them<br />(on computer or phone)<br />Then You Read Them <br />(on your phone or iPad)<br />barcode.com<br />bit.ly (add .qr to any shortened link) <br />Kaywa<br />qrstuff.com <br />delivr.com <br />QuickMark (app)<br />MANY Others <br />
  4. 4. What info can they provide?<br />Link to URL <br />Phone Number<br />Email link <br />SMS Message<br />Contact Information<br />Plain Text <br />
  5. 5. QR Codes in the Wild<br />
  6. 6. QR Codes in the Wild<br />
  7. 7. QR Codes in Libraries<br />
  8. 8. More info on QR Codes in Libraries<br />CIL Presentation/LibGuide by <br />Lauren Pressley and Kevin Gilbertson<br />Joe Murphy ACRL Webcast<br />QR Codes in libraries bibliography<br />Libsuccess.org: Libraries using QR Codes <br />
  9. 9. So why isn’t everyone using them?? <br />(other than the obvious reason that not everyone has smart phones yet….we’ll get to that in a minute….)<br />
  10. 10. Learning Curve<br />
  11. 11. No Standardization = No Control Of Message<br />Scanlife<br />QuiQR<br />OptiScan<br />QuickMark<br />
  12. 12. So What Will Tip QR Codes? <br />
  13. 13. Tipping Point: Cell Phone Saturation<br />
  14. 14. Tipping Point: Smart Phone Saturation<br />
  15. 15. Tipping Point: Smart Phone Users Using QR Code Readers <br />February survey of U.S. smartphone users by MGH, <br />32% of respondents said they have scanned a QR code. <br />Of those, 53% used the code to get a coupon or discount <br />72% said they were more likely to remember an advertisement with a QR code<br />Source: CNN<br />http://www.cnn.com/2011/TECH/mobile/03/28/qr.codes.marketing/index.html<br />
  16. 16. Tipping Point: Devices<br />
  17. 17. Tipping Point: Sell us something<br />With a purchase…..<br />Sends you to website…<br />
  18. 18. Tipping Point: Give us something we want<br />
  19. 19. Tipping Point: Make us curious enough to figure it out<br />
  20. 20. Conclusions (don’t hate me….)<br />Libraries won’t be the thing that tips most people to QR Codes <br />BUT…..once the tipping point is reached, libraries will be VERY well situated to take advantage of the technology because so many of us are playing with them now <br />We need to be conscious of the applications we make of them (don’t want to have them blend into the background)<br />Do them because they are the best way not because they are the new way<br />Remember what QR Codes need:<br />A smart phone with software<br />User must be standing still<br />Content that makes sense to deliver to a mobile device <br />
  21. 21. Questions??<br />This presentation is available on conference schedule page <br />http://www.goeshow.com/acrl/national/2011/conference_schedule.cfm<br />My Contact Information <br />
  22. 22. Photo Credits<br />http://feeds2.feedburner.com/elearningstuff<br />http://lonewolflibrarian.wordpress.com/2009/03/27/using-qr-code-in-libraries032709/<br />http://blog.ovrdrv.com/tag/qr-codes/<br />http://www.stylelist.com/2010/07/13/calvin-klein-digital-billboard-qr/<br />http://mhclibrary.blogspot.com/2011/03/qr-codes-information-in-instant.html<br />http://www.thedaringlibrarian.com/2010/12/hot-qr-codes-in-classroom-library.html<br />http://mhms-media.blogspot.com/2010/12/cool-qr-codes-in-classroom-library.html<br />http://www.japantrends.com/qr-code-graves-give-a-memorial-window/<br />http://www.pocketables.net/2008/06/how-to-get-att.html<br />http://att.com<br />http://verizon.com<br />http://www.flickr.com/photos/cimatti/5417945443/<br />http://www.flickr.com/photos/mpm2006/5333302839/<br />