Using Attentive.ly Social Automations for Radically Improved Engagement

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Webinar: 11/20/13

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Using Attentive.ly Social Automations for Radically Improved Engagement

  1. 1. Who’s Talking? Our Agenda. Roz Lemieux, CEO Focus on Automations •  •  •  •  •  Why  It  Ma)ers   How  It  Works   3  Easy  Wins   2  Advanced  Uses   Q  &  A  
  2. 2. Email “Blasts” No Longer Enough 21% Drop in Response Rates In 2012 on fundraising emails. 8% drop on advocacy.
  3. 3. Email “Blasts” No Longer Enough  86%     of  Email   Unopened  
  4. 4. The Solution: Targeted, Personalied, Multichannel Email  segmenta,on  based  on   demographics  and  interests   led  to  a  244%  increase  in   email  opens,  161%  increase   in  click  through,  and  a  330%   increase  in  revenue  per   mailing  -­‐  Janrain  
  5. 5. Social CRM: Personalized, Targeted, Multichannel
  6. 6. Basic Setup – (1) Add a Watched Term  
  7. 7. Basic Setup – (2) Click “Automations” on Results  
  8. 8. Social Automations: 5 Core Use Cases 1.  Spot & Engage “advocates” 2.  Drive targeted asks (3x-6x response) 3.  Automate list segmentation 4.  “Kicker” emails & DMs 5.  Automate ladder of engagement
  9. 9. •  Setup a watched term for your organization, e.g. “AAUW or ‘American Association of University Women’” •  Automate: •  Follow on Twitter •  Add to CRM •  Add to Group •  Email “thanks” •  DM “thanks” Spot & Engage “advocates”  
  10. 10. •  Setup a watched term for your organization, e.g. “AAUW or ‘American Association of University Women’” •  Automate: •  Follow on Twitter •  Add to Salsa •  Add to Group •  Email “thanks” •  DM “thanks” Shows up as a Group in Salsa, updated daily  
  11. 11. •  Setup a watched term for a topic, e.g. “’Giving Tuesday’ OR #givingtuesday” •  Automate: •  Follow on Twitter •  Add to Salsa •  Email ask •  DM ask or invite •  Multi-issue orgs can have evergreen asks, incl. fundraisers constantly running Drive targeted asks  
  12. 12. •  Setup a watched term for an issue, e.g. ”healthcare or obamacare or "affordable care act" or aca” •  Automate: •  Send to CRM •  Next time there’s a campaign, they have a list of advocates •  Repeat for key issue areas Automate list segmentation  
  13. 13. •  After you send a big petition, setup a watched term for that issue, e.g. ”healthcare or obamacare or "affordable care act" or aca” – limit to Facebook results •  Automate: •  Send Email or DM •  Send shareable Facebook content •  Repeat for Twitter “Kicker” emails & DMs  
  14. 14. •  When a user mentions a WT, add her to an “advocates” group, e.g. ‘AAUW_fans1’ •  Automate: •  Add to group •  Trigger “share” ask •  On 2nd mention, add to AAUW_fans2 & make a donate ask •  Then AAUW_fans3 & make sustainer ask Automate ladder of engagement  
  15. 15. Impact "It opens up a new realm of possibilities for online advocacy. ! It's definitely a tool I'd recommend. It's changing the ! way that we do online advocacy.” David Norton, Advocacy Manager, SEIU in TechPresident article
  16. 16. Be in Touch roz@attentive.ly @rozlem facebook.com/getattentively @attentive_ly

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