Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

AAA Battery Market

1,134 views

Published on

Published in: Education
  • Be the first to comment

  • Be the first to like this

AAA Battery Market

  1. 1. AAA Batteries<br />Rubii S<br />Hiroki I<br />Aoi I<br />Hyoin L<br />Eri K<br />
  2. 2. Introduction<br />
  3. 3. Use of AAA batteries<br />
  4. 4. Brand<br />
  5. 5. Place to get AAA batteries<br />
  6. 6. In a package…<br />
  7. 7. Price of each: 4 per package<br />BIG CAMERA (http://bigcamera.com/)<br />
  8. 8. Place<br />Variety<br />Promotion & Advertisement<br />Price<br />Reasons of the choice<br />
  9. 9. Analysis of Current Market<br />
  10. 10. Analysis of current market<br />【Leading Brand】<br />FDK<br />TOSHIBA<br />Panasonic<br />Maxell<br />Sanyo (Eneloop)<br />
  11. 11. Analysis of current market<br />【Statistics】<br />
  12. 12. 4P Analysis<br />
  13. 13. FDK(Fujitsu)<br />
  14. 14. TOSHIBA<br />
  15. 15. SONY<br />
  16. 16. Panasonic<br />
  17. 17. 100 shop brand<br />
  18. 18. TOSHIBA<br />PANASONIC<br />Fujitsu<br />SONY<br />SONY<br />Fujitsu<br />TOSHIBA<br />PRICE<br />PANASONIC<br />PRODUCT<br />100STORE<br />100STORE<br />Fujitsu<br />Fujitsu<br />TOSHIBA<br />SONY<br />TOSHIBA<br />PLACE<br />PROMOTION<br />SONY<br />PANASONIC<br />PANASONIC<br />100STORE<br />100STORE<br />
  19. 19. Cross-Matrix Analysis<br />
  20. 20. 15 minutes passed<br />2.40V<br />2.49V<br />COST<br />H<br />H<br />2.46V<br />VOLT<br />L<br />2.44V<br />L<br />
  21. 21. Down to 2V<br />COST<br />H<br />1H12M<br />57M<br />L<br />1H11M<br />TIME<br />S<br />1H5M<br />L<br />
  22. 22. Time to whole used<br />3H2M<br />3H40M<br />COST<br />H<br />2H22M<br />L<br />3H38M<br />TIME<br />S<br />2H45M<br />L<br />
  23. 23. Conclusion<br />
  24. 24. Conclusion<br />Less usage<br />Saturated market, small <br />But <!> fixed share<br />Still necessities in many products <br />e.g. <br />Remote control<br />Electronic dictionary <br />Toys<br />Clock<br />Watch<br />
  25. 25. Future Trend<br />Shifting to New type of batteries <br />ex) rechargeable, reusable <br />ex) Power Pad <br /> environmentally -<br /> eco-friendly<br />
  26. 26. References <br />Power pad http://gigaom.com/2009/10/23/wireless-power-is-still-pretty-useless/<br />http://www.kansai-event.com/kinomayoi/battery2/bat2_graph01.gif<br />http://www.kansai-event.com/kinomayoi/battery/graph1.gif<br />

×