SpringSled’s Launch Campaign Breakdown
Case Study by @roypovar
SpringSled got over 140,000 users on its waiting list in un...
How did SpringSled got its 140,000 users?
Step 1: An efficient landing page with a clear
message and a clear promise
Step 2: Offering 2 incentives for sharing: Cut in line
and get Springsled free for 12 months
Low success bar (only 5 friends needed) and stand
out sharing buttons for only 2 social networks
Step 3:A quick follow up email using the same
messaging as the Thank you page, with a reminder of
their incentives
Step 4: Follow up emails to track your incentive progress
Even when you pass the sign-up goal you’re still
prompted with future incentives
In my opinion,
these are the reasons for its success
1. A clean, clear landing page
2. Delivering the “simple” promise on ...
To read the full breakdown, visit:
http://roy.roypovarchik.com/2014/08/content-
distribution-techniques1/
Follow me on Twitter: @roypovar
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The 3 hacks that got spring sled 138,790 users in less than 40 days

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Learn how “SpringSled” ,yet just another project management tool, got over 138,000 users to sign up before even launching using these three hacks.

To read the full blogpost: http://roy.roypovarchik.com/2014/07/springsled-users/

Published in: Marketing

The 3 hacks that got spring sled 138,790 users in less than 40 days

  1. 1. SpringSled’s Launch Campaign Breakdown Case Study by @roypovar SpringSled got over 140,000 users on its waiting list in under 30 days. Without no-one really knowing what their product will actually look like, they have managed to convince a large number of people to sign-up and share their landing page. This is quick breakdown of how the did it.
  2. 2. How did SpringSled got its 140,000 users?
  3. 3. Step 1: An efficient landing page with a clear message and a clear promise
  4. 4. Step 2: Offering 2 incentives for sharing: Cut in line and get Springsled free for 12 months
  5. 5. Low success bar (only 5 friends needed) and stand out sharing buttons for only 2 social networks
  6. 6. Step 3:A quick follow up email using the same messaging as the Thank you page, with a reminder of their incentives
  7. 7. Step 4: Follow up emails to track your incentive progress
  8. 8. Even when you pass the sign-up goal you’re still prompted with future incentives
  9. 9. In my opinion, these are the reasons for its success 1. A clean, clear landing page 2. Delivering the “simple” promise on every level 3. Social proof - You know exactly how many people are waiting in line 4. Incentives to share - Cut in line + 12 months free 5. Engaging follow-up emails 6. Consistent experience and messaging between all content elements.
  10. 10. To read the full breakdown, visit: http://roy.roypovarchik.com/2014/08/content- distribution-techniques1/
  11. 11. Follow me on Twitter: @roypovar

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