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Shiny Agency's Marketing in a Recession

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Shiny Agency's Marketing in a Recession

  1. 1. Marketing in a Recessionary Economy<br />Using Social Networks<br />
  2. 2. Web 2.0 & Social Media are your Friends<br />Marketing has changed with Web 2.0 offerings<br />Users also now self select your product (not the other way around) – read the Clue Train Manifesto<br />Marketing with social media/social networks gives you huge competitive advantages<br />Lower cost<br />More grassroots / closer to your customers<br />Extremely measurable<br />
  3. 3. Twitter <br />Twitter is huge with buzz right now<br />Find your customers by searching for specific keywords<br />Support your existing customers when they talk about you (positive or negative)<br />Use Twitter as a newsletter instead of sending email<br />
  4. 4. LinkedIn<br />LinkedIn.com is the professional social network <br />Find (talented) employees by searching on keywords and then checking out their referrals<br />Find business partners and let them find you<br />Find customers and get introduced to them<br />Become an expert and get your name out there by answering questions in groups<br />
  5. 5. Facebook<br />Hottest social network on the planet<br />All demographics are well represented, but they really just want to have fun…<br />Use their “SocialAds” to advertise cheaply to your exact target customer<br />Create a Fan Page<br />Create a Facebook application and hook your customers on your product<br />
  6. 6. Blogs<br />Blogging is still cool…<br />Become an expert in your industry by having your engineering, CFO, sales guys, everyone blog<br />Don’t have your CEO fake blog<br />Targeted blogs can be a SEO gold mine for new customers<br />Promote with Twitter & Facebook status messages<br />
  7. 7. UserVoice, Get Satisfaction & Rypple<br />UserVoice & GetSatisfaction allow you to get customer feedback and feature requiests quickly and directly<br />Rypple allows you to get honest 360-style feedback on your questions<br />Eg. How was my presentation on the new product?<br />These Web2.0 products allow you to connect with your customers and shrink the feedback loop to hours instead of months<br />
  8. 8. 8<br />roy@ShinyAgency.com<br />

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