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Social Media and The Future of Social Networking


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Final Project for Issues in Social media elective.

Published in: Technology, Business
  • I want to just touch on the topic of ‘status’ and ‘past of social networking’ from your slides. In my opinion, I don’t think invitation only sights will be on the rise. Too many online users have the need to log on and meet new people in a mass community. With invitation only sights, there is too much restrictions and there is likely a fee that must be paid to join those sights as they are more for people classified as “celebrities” and “stars”. How many people are willing to pay a fee when they can get the service for free, not many? Unless they really want to feel special and have the money to waste, they will stick to what is easily accessible.

    The second is looking at the fact that sharing personal information online is still unsafe. As a matter of fact it is getting worst. As technology improves, the fraudsters improve also. In the past it was not as secure but it still has its loop hole in the social networking system that keeps criminals going back and committing fraud on other users’ personal information. I believe we all just need to be smart with what goes out there on social networking sights in order to protect ourselves.
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Social Media and The Future of Social Networking

  1. 1. Social Media and the Future of Social Networking<br />Lindsey Roy<br />
  2. 2. Agenda<br />Introduction<br />Social Media Defined<br />Social Networking Defined<br />Identity<br />Status<br />Power<br />Past of Social Networking<br />Growth of Social Networking<br />Present of Social Networking<br />Future of Social Networking <br />Conclusion<br />
  3. 3. SOCIAL MEDIA<br />“A media for social interaction”(Wikipedia,2011)<br />“Use of web based and mobile technologies into interactive dialogue” (Wikipedia, 2011)<br />“A type of online media that expedites conversation as opposed to traditional media, which delivers content but doesn't allow readers/viewers/listeners to participate in the creation or development of the content” (Ward, 2000)<br />
  4. 4. Social Media<br />“<br />(Heflin,2010)<br />
  5. 5. Social Networking Service<br />“An online service that focuses on building and reflecting of socialnetworks or social relations among people, who share interests and/or activities” (Wikipedia,2011)<br />Facebook- General<br />Buzznet- Music and pop-culture<br /> school<br /> British teens<br />Library Thing- Book lovers<br />
  6. 6. Identity <br />Users social networking identity will become their universal identity<br />“Your online profile will become your greatest asset”(Poston,2009)<br />Profiles will be used as an online resume<br />Need to know basis information will no longer be acceptable (Poston,2009)<br />(Thangarajah,2009)<br />
  7. 7. Status<br />Status changes by 2020 in Social Networking<br />People will start to seek out their “High Status” in another form<br />More elite, invitation only social networking sites will be on the rise<br />Networking needs change to gain a higher social status <br />
  8. 8. Status<br />Status “needs” fall under Maslow’s Hierarchy of Human Needs<br />(The Goal focused way, 2010)<br />
  9. 9. Power<br />Consumers/ Users of social networking will have all the power<br />Voices will be heard to prevent Exit<br />Users will continue to seek power in relationships<br />Business worlds are changing to horizontal hierarchy's rather than vertical<br />A power struggle between “professionals” and “amateurs” will continue<br />(Vector Stock, 2009)<br />
  10. 10. Past of Social Networking<br />Was not considered to be taken seriously as a safe and successful networking tool<br />People thought who is really going to look at my profile? who will I actually know on this site?<br />It was considered unsafe to post personal information online or to communicate with people online<br />
  11. 11. Growth of Social Networking<br /><ul><li>This Chartthe growth in the use of social networking sites over a one year period in Canada and the US.</li></ul>For the full chart including all countries click the link above. (Matthews, 2008)<br />
  12. 12. Present of Social Networking<br />Facebook, Twitter, YouTube, Blogs<br />Social Networking is an “open profile” to our lives<br />Many people are not private or concerned about networking<br />Networking is viewed as a positive form of communication<br />(The next web,2011)<br />
  13. 13. present<br />Corporations, Politicians Stephen Harper, Advertising and Marketing firms are networking<br />Social networking is now mobile through cell phones<br />(Low, 2008)<br />
  14. 14. Future of Social Networking<br />“Social Networks will be like air” (Li,2010)<br />Profiles will be Universal Identities<br />Convenience of networking will improve<br />Users will be able to access different networking accounts through one “social graph” (Li,2010)<br />
  15. 15. Future continued<br />Networking activities will expand- shopping on facebook<br /> A business model where social influence defines marketing value<br />Online security measures will continue to improve and adapt to internet innovations(Graff,2002)<br />Identity theft consequences and laws will be in effect<br />
  16. 16. Conclusion<br />Social Networking has grown and developed into a universal communication thread<br />The growth of social networkingcan be compared to the growth of the automobile industry and technology<br />Cars were once used for a quick trip > Now used by many for more than an hour a day<br />When Social networkingwas introduced email was used frequently> Now profiles are shared and medias are logged into multiple times a day<br />
  17. 17. Conclusion continued<br />Horse and buggy > A luxury item> Common mode of transportation > Transformed into a “green” & environmentally friendly form of quick transportation.<br />Social Networking > A luxury for internet users> Introduced with basics (MSN)>> Internet use grew > Social media now a normal form of communication<br />Social Networking has many areas to grow and develop<br />
  18. 18. “Social Networks will be like Air”<br />(Li,2010)<br />To read the full article by Charlene Li about how Social Networks will be like Air click HERE<br />