Royal Enfield Electra Renamed as Bullet 350 (ES)
What’s in a name? When things are almost similar it makes sense to merge them
as one and call them by the popular name. Isn’t it?
If you had favored the Royal Enfield Electra compared to its badge-mate Bullet
350, you are in for a surprise. Yeah! Now there is no more Electra; only Bullet 350
as the company has decided to call the Electra as the Bullet 350 (ES). However,
don’t lose heart as nothing besides the name has changed for the bike.
Listed as one of the trim models of the Bullet 350, Electra adds to the color kitty
of the Bullet, which was only available in black. With Electra in its stable, the
Bullet 350 (ES) would be available in four color variants that include Silver (ES),
Blue (ES) and Maroon (ES).
The company’s decision to rename the Electra seems justifiable as there was no
need of a separate category when all the features were similar between the two
bikes except for a few variations. Right from the badge of “Bullet 350” to the
paint scheme and the logo, both the bikes were similar in all aspects and that was
the reason why Royal Enfield chose to call Electra as the Bullet 350 (ES).
The Bullet 350 has already made its mark with its 350cc single cylinder engine and
a thumping motor that produces a power of 20PS delivering a torque of 28Nm at
about 4,000 rpm. As far as the price goes, the Bullet comes at a around Rs.
1.12Lakh while the Electra now under the Bullet 350 (ES) regime has been priced
at Rs. 1.25Lakh (ex-showroom Delhi).
Want to own the beast? Visit our Royal Enfield showroom in Ahmedabad today
to have a test drive of the Electra (Oh, we forgot, it is Bullet 350 now). Take home
the magic, take home Royal Enfield.