« Green Is The New Sexy » is a trend report about the growing topic of « green & sustainable ». Our objective is to decipher the different territories of sustainability that might be expressed in your business tomorrow. Our in-depth documentary research covers the period from January 2019 to February 2020 and concerns Europe, North America and Asia, in sectors such as fashion, beauty, retail & architecture, food and mobility. - CONTENTS - INTRODUCTION METHODOLOGY FOREWORD PART. 1 . MEGATRENDS & INSIGHTS ANALYSIS A prospective analysis of new green & sustainability values with a selection of megatrends that bring to life the way in which expressions of sustainability will evolve in years to come > Objective : Understand society’s new relationship to nature and sustainability PART. 2 . EXPRESSION TERRITORIES Defining expressions of sustainability relevant for brands illustrated through socio trends, products, retail concepts and creative inspiration. > Objective : Have a grid that analyzes the different expressions of sustainability and identify emerging expressions that brands could pre-empt and target on their markets