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The Solution to Rowing Club Membership falling

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presented by Royal Chester RC to the British Rowing Conference 2013 explaining how the club was able to overcome falling enrolments and become financially viable again.

Published in: Sports
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The Solution to Rowing Club Membership falling

  1. 1. Royal Chester Rowing Club RCRC Captain: Michal Palamarczuk RCRC The Groves CHESTER CH1 9YX
  2. 2. The Vision and the Journey  Inheritance Historical Heritage  Vision New Club--New Members  People Members--Volunteers  Activities Athletic/ Business/ Collective  Development Proactive Solutions Quote from Keith Osbourne: We are not a Rowing Club, but a group of Rowing Societies sharing facilities! 2007
  3. 3. Royal Chester Boathouse built in 1878: Pictured in 2006 Where were we?
  4. 4. TRAINING ROOM DOUBLES FOR SOCIAL EVENTS
  5. 5. CREATING A VISION BEFORE COMMITING OBSERVE & SHADOW THE MANAGEMENT HOW TO CREATE TRUST OF MEMBERS? WHAT COULD EXCITE THE MEMEBERS? WHO TO ASK FOR ADVICE? WHAT PROJECTS NEED ACTIVATING? WHERE IS THE MONEY COMING FROM? WHERE TO START? TRUST OR VISION? Royal Chester Rowing Club
  6. 6. Royal Chester Rowing Club TAKING ON THE ROLE 2007  CREATE A PROJECT  SET A TIME LINE  ACTIVATE  COMPLETE  WHO WAS TESTING WHO?  Trust begins.........
  7. 7. Royal Chester Rowing Club  1ST PROJECT PAINTING THE GATES  2ND PROJECT NEW PONTOON  3rd PROJECT BUILDING THE TEAM  WHY PAINT THE GATES?  BIG EXPENSE REQUIRED FINANCE ENGINEERING AND VOLUNTEERS.
  8. 8. ASKING MEMBERS TO ASSIST. WHO VOLUNTEERS? WHO SAYS YES BUT DOES NOT DELIVER! YOU DO NEED A TEAM! Royal Chester Rowing Club
  9. 9. Royal Chester Rowing Club  THE VISION 2008/9  PHASE A--------NEW CLUB HOUSE! Fresh eyes and different approach. Continue Developing Trust.  PHASE B--------INCREASE MEMBERSHIP Learn to Row Summer School Marketing Know your product and engage all with enthusiasm. Steve Fairbairn: An exposure of Errors of ‘Orthodoxy’ Change with the TIMES.
  10. 10. Royal Chester Rowing Club PEOPLE: CRISIS OR DISTRACTIONS 2009 JUNIOR COACH RESIGNS WITH A WEEKENDS NOTICE!! PANIC!! NO AN OPPORTUNITY TO CHANGE AND ADD VALUE. And so it continues.........the barriers just need clearing.
  11. 11. Royal Chester Rowing Club 2009  VISION CHANGES WITH ADDED OBJECTIVES  EXTERNAL INVOLVEMENTS  SUPPORTING LOCAL CHARITIES  FUNDING ROUTES  EDUCATION PARTNERSHIPS  SOCIAL EVENTS  COMMITED COMMITTEE  CLUB MEMBERS ACTIVELY INVOLVED  RUNNING YOUR BUSINESS
  12. 12. Royal Chester Rowing Club STARTING TO BUZZ  BECOMING MORE THAN A SOCIETAL  BECOMING ROWING CLUB  LEAD BY: ROWING AND ACHIEVING COACHING THINKING SMALL BUSINESS PROFFESIONAL CLUB HAVE EMPATHY YET STRONG CREATING A STRONGER FOUNDATION
  13. 13. Royal Chester Rowing Club ATHLETIC  SENIOR MEN AND WOMEN  MASTERS MEN AND WOMEN  JUNIOR SQUADS FROM 12 TO 17  SCHOOL INTERREACTION  OPEN DOOR AS A NEW SPORT  LEARN TO ROW  TIMETABLED TRAINING PLANS  BOAT UTILISATION  NEW RESISTANCE TRAINING GYM
  14. 14. Royal Chester Rowing Club BUSINESS  CLUB DEVELOPMENT  4 Working Groups as Steering committee:  Project Group  Marketing Group  Funding and Business Plan Group  Partnership Group Comprised of professionals and members RCRC 20 STRONG
  15. 15. Royal Chester Rowing Club DEVELOPMENT PLANS  The VISION................ gaining momentum  RCRC have signed a 5 year option with Dee Valley Water on a 1.3 hectare site at Huntington, away from the congestion of the lower river.  A STRONG COMMITTED PLATFORM FOR RCRC FUTURE.
  16. 16. Royal Chester Water Sports Centre Artists Impression of how the club could look
  17. 17. Royal Chester Community Water & Sports Centre Design Options
  18. 18. Royal Chester Rowing Club CLUB ACTIVITIES TO UNITE 3 DAY ROWING WEST TO EAST CALEDONIAN THAMES CHALLENGE JUNIOR ROWING SUMMER SCHOOL 100 plus JUNIOR LEADERS ASSIST MAINTENANCE DAYS MARATHON ROWING ON THE DEE GARDEN PARTIES/ WINE EVENINGS CYCLING DAYS
  19. 19. Royal Chester Rowing Club WAS THIS EASY?  CONFRONTATION IN ANY AVENUE IS UNAVOIDABLE!  FACE THE ISSUES  DISCUSS OPENLY AND CREATE SOLUTIONS  COMMUNICATE BETWEEN ALL  LISTEN  REACT
  20. 20. Royal Chester Rowing Club MEMBERSHIP UP IN EVERY SECTOR NOW 300 PLUS OVERSUBSCRIBED WITH JUNIOR ROWERS HELPS GROSVENOR ESTABLISH ITS OWN JUNIOR SECTION COMMUNICATING WITH CHESTER UNIVERSITY DAY TIME ROWING/SCHOOLS /CORPORATE/VISITORS LADIES WHO ROW AND LUNCH
  21. 21.  Engaging with partners and user organisations  Working parties formed for funding, business planning. marketing, project management  Establishing a viable financial plan including options for current site  Seeking planning permission and undertaking preliminaries Chester Water Sports Centre The next steps a possible crossroads?
  22. 22. Royal Chester Rowing Club THANK YOU K I S S
  23. 23. K KEEP I IT S SIMPLE and S SAFE Royal Chester Rowing Club
  24. 24. RCRC Captain: Michal Palamarczuk michal@palamarczuk.co.uk RCRC Steering Group Contacts: Chair: John Hinnigan jdh@hinnigan.com 07966646407 www.royalchesterrowingclub.co.uk

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