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The Integrated Digital Plan


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The Integrated Digital Plan

  1. 1. The Integrated Digital Plan Rowan Hetherington Digital Strategy Enablement, Business Transformation Professional
  2. 2. The Integrated Digital Plan
  3. 3. Explanatory points <ul><li>Listening, content, media selection, metrics and analytics are core pillars of digital marketing and communications. </li></ul><ul><li>Other pillars listed (social engagement through to virtual events) to be selected as part of the Engagement Plan based on relevance to the Objectives, selected Constituents and their local digital usage behaviour (Insights). This list is not exhaustive, for example you could run a Digital Jam or use Collaborative Software . Technologies will emerge over time that facilitate engagement in new ways. </li></ul><ul><li>Frequency of iterations to be decided (loop in orange along the base of chart). The more frequent the iterations, the faster the plan will become optimized. </li></ul><ul><li>The Engagement Plan is required in order to define the Management Plan – and vice versa. Think of them as two sides of a coin. </li></ul><ul><li>If resources are sufficient, more than one Business Priority (Input) could be addressed at one time. </li></ul>
  4. 4. Thank you <ul><ul><li>In the spirit of collaborative progress , I welcome thoughts, ideas, comments and questions. </li></ul></ul><ul><ul><li>Please comment on my blog post or </li></ul></ul><ul><ul><li>connect with me on Twitter @RoHetherington </li></ul></ul>