Pamphleteer Thomas Paine... Radical propagandist and voice of the common man Active in local affairs January 10, 1776, he published a short pamphlet, Common Sense Provoked considerable controversy throughout his career as a “citizen journalist”
Federalist Papers Authored by Alexander Hamilton, James Madison, and John Jay series of 85 articles or essays published serially in The Independent Journal
More focused on “reacting” to the news– rather than “reporting” the news
With the tragedy of 9/11 manyordinary citizens becameon-the-spot witnesses andtheir stories and images becamea major part of the story.
Citizen Journalism was an integral part and playedan important role in: Iraq War London Bombings 2004 Tsunami Hurricane Katrina
Design - keep it simple!Consistency – be consistent with posts!Value – ensure value for readers!Delivery– switch it up! Look at different methods of delivery – audio, text, video, guests posts
Create a Buzz...use as many Social Media tools as possible to promote your blog - , and to name a few – the more exposure, the better Tags - allow people and search engines to find your content easier
What do you want to achieve? Do you want to give relationship advice? Comment on politics? Tell people how to garden? Provide updates on news stories? One of the most important things a blogger can do is decide who their audience is.
Develop a content strategy Choose your subject matter Ensure that you have at least a month of content to ensure that your blog can be updated regularly Utilize guest bloggers Link to other digital influences in your posts to ensure you are part of the broader online conversation on your chosen topic
Don’t write over your reader’ heads. Speak to your target audience Don’t try to be everything to everyone Provide unique, high quality content Be clear Simplify Provide value