2. Pamphleteer Thomas Paine...
Radical propagandist and voice of the
common man
Active in local affairs
January 10, 1776, he published a short
pamphlet, Common Sense
Provoked considerable controversy
throughout his career as a “citizen journalist”
3. Federalist Papers
Authored by Alexander Hamilton, James
Madison, and John Jay
series of 85 articles or essays
published serially in The Independent Journal
5. More focused on “reacting” to the news
– rather than “reporting” the news
6. With the tragedy of 9/11 many
ordinary citizens became
on-the-spot witnesses and
their stories and images became
a major part of the story.
7. Citizen Journalism was an integral part and played
an important role in:
Iraq War
London Bombings
2004 Tsunami
Hurricane Katrina
8. Design - keep it simple!
Consistency – be consistent with posts!
Value – ensure value for readers!
Delivery– switch it up! Look at different
methods of delivery – audio, text, video, guests
posts
9. Create a Buzz...use as many Social Media tools
as possible to promote your blog - ,
and to name a few – the
more exposure, the better
Tags - allow people and search engines to find
your content easier
10. What do you want to achieve?
Do you want to give relationship advice? Comment
on politics? Tell people how to garden? Provide
updates on news stories?
One of the most important things a blogger can do is
decide who their audience is.
11. Develop a content strategy
Choose your subject matter
Ensure that you have at least a month of
content to ensure that your blog can be
updated regularly
Utilize guest bloggers
Link to other digital influences in your posts to
ensure you are part of the broader online
conversation on your chosen topic
12. Don’t write over your reader’ heads.
Speak to your target audience
Don’t try to be everything to everyone
Provide unique, high quality content
Be clear
Simplify
Provide value