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Citizen Journalism




                 By Karen Roussy
Pamphleteer Thomas Paine...

 Radical propagandist and voice of the
  common man

 Active in local affairs

 January 10, 1776, he published a short
  pamphlet, Common Sense

 Provoked considerable controversy
  throughout his career as a “citizen journalist”
   Federalist Papers

       Authored by Alexander Hamilton, James
        Madison, and John Jay

       series of 85 articles or essays

       published serially in The Independent Journal
Citizen journalism
More focused on “reacting” to the news
– rather than “reporting” the news
With the tragedy of 9/11 many
ordinary citizens became
on-the-spot witnesses and
their stories and images became
a major part of the story.
Citizen Journalism was an integral part and played
an important role in:

   Iraq War

     London Bombings

       2004 Tsunami

              Hurricane Katrina
Design   - keep it simple!

Consistency   – be consistent with posts!

Value   – ensure value for readers!

Delivery– switch it up! Look at different
 methods of delivery – audio, text, video, guests
 posts
   Create a Buzz...use as many Social Media tools
    as possible to promote your blog -         ,
              and              to name a few – the
    more exposure, the better

   Tags - allow people and search engines to find
    your content easier
   What do you want to achieve?

       Do you want to give relationship advice? Comment
        on politics? Tell people how to garden? Provide
        updates on news stories?

       One of the most important things a blogger can do is
        decide who their audience is.
   Develop a content strategy
   Choose your subject matter
   Ensure that you have at least a month of
    content to ensure that your blog can be
    updated regularly
   Utilize guest bloggers
   Link to other digital influences in your posts to
    ensure you are part of the broader online
    conversation on your chosen topic
   Don’t write over your reader’ heads.
     Speak to your target audience
     Don’t try to be everything to everyone
     Provide unique, high quality content
     Be clear
     Simplify
     Provide value

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Citizen journalism

  • 1. Citizen Journalism By Karen Roussy
  • 2. Pamphleteer Thomas Paine...  Radical propagandist and voice of the common man  Active in local affairs  January 10, 1776, he published a short pamphlet, Common Sense  Provoked considerable controversy throughout his career as a “citizen journalist”
  • 3. Federalist Papers  Authored by Alexander Hamilton, James Madison, and John Jay  series of 85 articles or essays  published serially in The Independent Journal
  • 5. More focused on “reacting” to the news – rather than “reporting” the news
  • 6. With the tragedy of 9/11 many ordinary citizens became on-the-spot witnesses and their stories and images became a major part of the story.
  • 7. Citizen Journalism was an integral part and played an important role in: Iraq War London Bombings 2004 Tsunami Hurricane Katrina
  • 8. Design - keep it simple! Consistency – be consistent with posts! Value – ensure value for readers! Delivery– switch it up! Look at different methods of delivery – audio, text, video, guests posts
  • 9. Create a Buzz...use as many Social Media tools as possible to promote your blog - , and to name a few – the more exposure, the better  Tags - allow people and search engines to find your content easier
  • 10. What do you want to achieve?  Do you want to give relationship advice? Comment on politics? Tell people how to garden? Provide updates on news stories?  One of the most important things a blogger can do is decide who their audience is.
  • 11. Develop a content strategy  Choose your subject matter  Ensure that you have at least a month of content to ensure that your blog can be updated regularly  Utilize guest bloggers  Link to other digital influences in your posts to ensure you are part of the broader online conversation on your chosen topic
  • 12. Don’t write over your reader’ heads.  Speak to your target audience  Don’t try to be everything to everyone  Provide unique, high quality content  Be clear  Simplify  Provide value