Why people hate your website

358 views

Published on

No one sets out to create a website which turns off visitors and search engines, but all too often that is the end result.

Learn how to avoid these common mistakes.

Published in: Business
  • Be the first to comment

  • Be the first to like this

Why people hate your website

  1. 1. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved WHY PEOPLE HATE YOUR WEBSITE
  2. 2. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved COMMON MISTAKES • Design • Content • Conversion • Search
  3. 3. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved DESIGN - BAD FIRST IMPRESSION • Irritating Flash Animation, • Rotating Banners • Autoplay, Videos and Audio Tracks • Slow Loading Pictures • Too Much, Too Much, Too Much • Unreadable Text on Dark Backgrounds • Outdated Designs
  4. 4. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved DESIGN - PROSPECTS GET LOST • Confusing Navigation • Assuming Everyone Thinks the Same • Hard to Find Information • Incomplete Contact Information
  5. 5. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved DESIGN – DOESN’T LOOK GOOD EVERYWHERE • Failed to Use Responsive Design – Monitors come in all shapes and sizes – Mobile, Mobile, Mobile • Mobile Sites vs Responsive Design
  6. 6. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved CONTENT: IT’S WHAT’S ON THE INSIDE • “You” centered content • No resources • Impersonal content • Stale content
  7. 7. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved CONTENT: SHOWING OFF • Technical jargon • Graduate level text • Long answers when a short one will suffice
  8. 8. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved CONTENT: POOR USE OF MEDIA • Irrelevant or overused images • Unlawful use of images • No mulitmedia
  9. 9. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved CONTENT: YOU DON’T CARE • Grammar and Spelling • Broken Links • Nothing new
  10. 10. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved SEARCH: IF YOU BUILD IT. • Too Many Key Words • Irrelevant Tags or Key Words • Repetitive Page Titles and Meta Tags • No Page Titles, Slugs or Headers • Inconsistent Citations
  11. 11. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved SEARCH: MORE TURN OFFS • Frame structure • Old content • Unlabeled pictures • Duplicate content • Thin content
  12. 12. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved CONVERSION: ARE YOU FRIENDLY? • Nothing for Visitors to Do • No Clear Calls to Action • No Acknowledgement of Different Learning Styles • No Way to Share • No Response
  13. 13. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved CONVERSION: COMING ON TOO STRONG • Asking Too Much • Inappropriate Social Media Integration
  14. 14. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved MEASURE SUCCESS: TRAFFIC METRICS • Evaluate Traffic Sources • Focus on Relevant Key Words • Examine Bounce Rates
  15. 15. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved MEASURE SUCCESS: MORE THAN TRAFFIC • Evaluate Conversion • Track Inquiries and Sales • Watch Your Search Rankings
  16. 16. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved TAKE CONTROL: IT IS YOUR WEB SITE • Own your domain • Know hosting passwords • Plan for updates
  17. 17. www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved LORRAINE BALL @roundpeg | @lorraineball | www.facebook.com/roundpegIndy

×