1.
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
WHY PEOPLE HATE YOUR WEBSITE

2.
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
COMMON MISTAKES
• Design
• Content
• Conversion
• Search

3.
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
DESIGN - BAD FIRST IMPRESSION
• Irritating Flash Animation,
• Rotating Banners
• Autoplay, Videos and Audio Tracks
• Slow Loading Pictures
• Too Much, Too Much, Too Much
• Unreadable Text on Dark Backgrounds
• Outdated Designs

4.
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
DESIGN - PROSPECTS GET LOST
• Confusing Navigation
• Assuming Everyone Thinks the Same
• Hard to Find Information
• Incomplete Contact Information

5.
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
DESIGN – DOESN’T LOOK GOOD EVERYWHERE
• Failed to Use Responsive Design
– Monitors come in all shapes and sizes
– Mobile, Mobile, Mobile
• Mobile Sites vs Responsive Design

6.
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
CONTENT: IT’S WHAT’S ON THE INSIDE
• “You” centered content
• No resources
• Impersonal content
• Stale content

7.
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
CONTENT: SHOWING OFF
• Technical jargon
• Graduate level text
• Long answers when a short one will suffice

8.
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
CONTENT: POOR USE OF MEDIA
• Irrelevant or overused images
• Unlawful use of images
• No mulitmedia

9.
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
CONTENT: YOU DON’T CARE
• Grammar and Spelling
• Broken Links
• Nothing new

10.
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
SEARCH: IF YOU BUILD IT.
• Too Many Key Words
• Irrelevant Tags or Key Words
• Repetitive Page Titles and Meta Tags
• No Page Titles, Slugs or Headers
• Inconsistent Citations

11.
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
SEARCH: MORE TURN OFFS
• Frame structure
• Old content
• Unlabeled pictures
• Duplicate content
• Thin content

12.
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
CONVERSION: ARE YOU FRIENDLY?
• Nothing for Visitors to Do
• No Clear Calls to Action
• No Acknowledgement of Different Learning
Styles
• No Way to Share
• No Response

13.
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
CONVERSION: COMING ON TOO STRONG
• Asking Too Much
• Inappropriate Social Media Integration

14.
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
MEASURE SUCCESS: TRAFFIC METRICS
• Evaluate Traffic Sources
• Focus on Relevant Key Words
• Examine Bounce Rates

15.
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
MEASURE SUCCESS: MORE THAN TRAFFIC
• Evaluate Conversion
• Track Inquiries and Sales
• Watch Your Search Rankings

16.
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
TAKE CONTROL: IT IS YOUR WEB SITE
• Own your domain
• Know hosting passwords
• Plan for updates

17.
www.roundpeg.biz Copyright Roundpeg, 2014 All Rights Reserved
LORRAINE BALL
@roundpeg | @lorraineball | www.facebook.com/roundpegIndy