Identity Crisis: How I stopped being a brand and became a person

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Slides from Blog Indiana 2012. How do you make the transition from Brand to person

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  • Andy carvan – npr, uprising, internet sourcedNicolewthr, feel good local newsBGKahunaRobby Slaughter blowing unicorns out his ass, I would worry
  • 5,000+ Followers20,000+ PostsKlout Score 50+
  • Daughter is mini peg
  • Identity Crisis: How I stopped being a brand and became a person

    1. 1. Identity CrisisHow I Stopped Being a Brand and Became a Person
    2. 2. A BRAND IS A PROMISE
    3. 3. On TwitterPEOPLE ARE BRANDS AND BRANDS ARE PEOPLE
    4. 4. OUR STORY BEGINS …
    5. 5. What Was Holding Me Back?MOMENTUM, BIAS AND EGO
    6. 6. What Was Holding Me BackMOMENTUM: 3 ½ YEARS …
    7. 7. What Was Holding Me BackBIAS: PEOPLE FOLLOW PEOPLE
    8. 8. What Was Holding Me BackEGO: OH YOU’RE ROUNDPEG
    9. 9. The ProcessNAGGING AND RELUCTANCE
    10. 10. The Plan: Define The BrandWHO IS ROUNDPEG? WHO IS LORRAINE?
    11. 11. The Plan: Managing The VoiceONE VOICE OR MANY?
    12. 12. The Process: Administrative DetailsWHO DOES WHAT?
    13. 13. ExecutionTRANSPARENCY
    14. 14. ExecutionLEARNING CURVE
    15. 15. ResultsSTRONGER BUSINESS MORE FUN PERSONALLY
    16. 16. Closing ThoughtsCLEAR ROLES AND GUIDELINES
    17. 17. Closing ThoughtsBRANDS ARE LIKE PEOPLE
    18. 18. Follow Me: @ROUNDPEG @LORRAINEBALL WWW.ROUNDPEG.BIZ

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