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Identity CrisisHow I Stopped Being a Brand and        Became a Person
A BRAND IS A PROMISE
On TwitterPEOPLE ARE BRANDS      AND BRANDS ARE PEOPLE
OUR STORY BEGINS …
What Was Holding Me Back?MOMENTUM, BIAS AND EGO
What Was Holding Me BackMOMENTUM: 3 ½ YEARS …
What Was Holding Me BackBIAS: PEOPLE FOLLOW PEOPLE
What Was Holding Me BackEGO: OH YOU’RE ROUNDPEG
The ProcessNAGGING AND RELUCTANCE
The Plan: Define The BrandWHO IS ROUNDPEG?           WHO IS LORRAINE?
The Plan: Managing The VoiceONE VOICE OR MANY?
The Process: Administrative DetailsWHO DOES WHAT?
ExecutionTRANSPARENCY
ExecutionLEARNING CURVE
ResultsSTRONGER BUSINESS      MORE FUN PERSONALLY
Closing ThoughtsCLEAR ROLES AND GUIDELINES
Closing ThoughtsBRANDS ARE LIKE PEOPLE
Follow Me:    @ROUNDPEG @LORRAINEBALL       WWW.ROUNDPEG.BIZ
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Slides from Blog Indiana 2012. How do you make the transition from Brand to person

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Identity Crisis: How I stopped being a brand and became a person

  1. 1. Identity CrisisHow I Stopped Being a Brand and Became a Person
  2. 2. A BRAND IS A PROMISE
  3. 3. On TwitterPEOPLE ARE BRANDS AND BRANDS ARE PEOPLE
  4. 4. OUR STORY BEGINS …
  5. 5. What Was Holding Me Back?MOMENTUM, BIAS AND EGO
  6. 6. What Was Holding Me BackMOMENTUM: 3 ½ YEARS …
  7. 7. What Was Holding Me BackBIAS: PEOPLE FOLLOW PEOPLE
  8. 8. What Was Holding Me BackEGO: OH YOU’RE ROUNDPEG
  9. 9. The ProcessNAGGING AND RELUCTANCE
  10. 10. The Plan: Define The BrandWHO IS ROUNDPEG? WHO IS LORRAINE?
  11. 11. The Plan: Managing The VoiceONE VOICE OR MANY?
  12. 12. The Process: Administrative DetailsWHO DOES WHAT?
  13. 13. ExecutionTRANSPARENCY
  14. 14. ExecutionLEARNING CURVE
  15. 15. ResultsSTRONGER BUSINESS MORE FUN PERSONALLY
  16. 16. Closing ThoughtsCLEAR ROLES AND GUIDELINES
  17. 17. Closing ThoughtsBRANDS ARE LIKE PEOPLE
  18. 18. Follow Me: @ROUNDPEG @LORRAINEBALL WWW.ROUNDPEG.BIZ
  • muhammaduyasin

    Aug. 12, 2012

Slides from Blog Indiana 2012. How do you make the transition from Brand to person

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