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How to Audit a Website

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This presentation was shared with SCORE advisers to prepare them to audit their client's websites

Published in: Marketing
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How to Audit a Website

  1. 1. How to Audit a Website
  2. 2. Audit Categories • Design • Content • Conversion • Search and SEO
  3. 3. Design - Bad First Impression • Irritating Flash Animation, • Rotating Banners • Autoplay, Videos and Audio Tracks • Slow Loading Pictures • Too Much, Too Much, Too Much • Unreadable Text on Dark Backgrounds • Outdated Designs
  4. 4. Design - Prospects Get Lost • Confusing Navigation • Assuming Everyone Thinks the Same • Hard to Find Information • Incomplete Contact Information
  5. 5. Design – Doesn’t Look Good Everywhere • Failed to Use Responsive Design – Monitors come in all shapes and sizes – Mobile, Mobile, Mobile • Mobile Sites vs Responsive Design
  6. 6. Content: It’s What’s On the Inside • “You” centered content • No resources • Impersonal content • Stale content
  7. 7. Content: Showing Off • Technical jargon • Graduate level text • Long answers when a short one will suffice
  8. 8. Content: Poor Use of Media • Irrelevant or overused images • Unlawful use of images • No mulitmedia
  9. 9. Content: You Don’t Care • Grammar and Spelling • Broken Links • Nothing new
  10. 10. Search: If You Build It. • Too Many Key Words • Irrelevant Tags or Key Words • Repetitive Page Titles and Meta Tags • No Page Titles, Slugs or Headers • Inconsistent Citations
  11. 11. Search: More Turn Offs • Frame structure • Old content • Unlabeled pictures • Duplicate content • Thin content
  12. 12. Conversion: Are You Friendly? • Nothing for Visitors to Do • No Clear Calls to Action • No Acknowledgement of Different Learning Styles • No Way to Share • No Response
  13. 13. Conversion: Coming on Too Strong • Asking Too Much • Inappropriate Social Media Integration
  14. 14. Measure Success: Traffic Metrics • Evaluate Traffic Sources • Focus on Relevant Key Words • Examine Bounce Rates
  15. 15. Measure Success: More Than Traffic • Evaluate Conversion • Track Inquiries and Sales • Watch Your Search Rankings
  16. 16. Take Control: It Is Your Web Site • Own your domain • Know hosting passwords • Plan for updates
  17. 17. Questions? Lorraine Ball www.roundpeg.biz

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