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Media skills for conservators - ICON

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Presentation given during a speech at the ACR Conference of the Institute of Conservation

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Media skills for conservators - ICON

  1. 1. Ann Wright, Rough House Media www.roughhousemedia.co.uk
  2. 2. Rough House Media wins West London Business Awards
  3. 3. o Funding & Sponsorship o Public support o Professional recognition o Next job!
  4. 4. Image here
  5. 5. T – timely R – relevant U – unique T – tension H – human interest
  6. 6. 1. How significant is your project or the artefact you’re restoring? 2. Does it have local, regional, cultural, religious or national importance? 3. Are you using new techniques? 4. Is there any human interest? 5. Is there some kind of time pressure or tension?
  7. 7. 1. Make shots landscape 2. Let moving objects enter & leave frame 3. Film action & sequences 4. Film on the level of your subjects 5. Place interview subjects in context 6. Remember interviewee positioning 7. Use tripods and microphones
  8. 8. 1. Wobble 2. Move the camera 3. Follow the action 4. Film against a window or bright light 5. Zoom in 6. Film with too much background noise
  9. 9. Pitch Or Press Release?
  10. 10. 1. Write in the first person 2. Send to one journalist at a time 3. 2-3 paragraphs max 4. Include a story summary, about you and why idea is right for them
  11. 11. 1. Compelling headline & intro 2. Answers questions: who, what, where, when + why 3. Key facts + proof 4. Around three paragraphs before quotes 5. Quotes from key players + customers 6. Appendix including contact details, boiler plate, interview + photo opportunities 7. Keywords + hyperlinks
  12. 12. o Two pages maximum o A clear font with 1.5 line spacing o Written in third person o In grammatical & simple language o Include release date/embargo
  13. 13. 020 8332 6200 info@roughhouse.co.uk roughhousemedia.co.uk twitter.co.uk/roughhouse01 Training Media training Crisis communications Presentation skills Media awareness Press releases Smartphone video Consultancy Crisis strategy PR strategy Message development Publicity & Promotion Production Videos Podcasts Blogging Content creation Rough House Media
  14. 14. 1. Spotting a good story 2. Finding the right audience 3. Telling the story well 4. Adding value

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