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Keys to Recruiting and Retaining Members Adapted from a presentation  by Robert W. Nelson, RIMC 2002-2004
What excuses do we hear about Membership? <ul><li>Recruiting has been difficult </li></ul><ul><li>Younger people don’t see...
Recruitment and Retention <ul><li>In business we spend a significant effort in recruiting and inducting new staff members ...
Let’s meet our membership goals with proven formulas...
<ul><li>=  E+3R </li></ul><ul><li>E xtend  </li></ul><ul><li>R ecruit </li></ul><ul><li>R etain </li></ul><ul><li>R evital...
Extend: Form New Clubs <ul><li>Opportunity for more people to participate in Rotary by offering more options in your commu...
Recruit New Members <ul><li>Set a challenging goal for your club: </li></ul><ul><ul><li>How do you feel when you see a low...
Recruit New Members <ul><li>Recognize the urgency of Rotary Membership </li></ul><ul><li>Utilize pre-induction orientation...
Retain Your Current Members <ul><li>Members are the life blood of a Rotary Club </li></ul><ul><li>Your club’s most valued ...
Orient the new member properly  <ul><li>Member and spouse if possible </li></ul><ul><li>Evening of Rotary orientation </li...
Induct new members properly  <ul><li>Significant ceremony with spouse </li></ul><ul><li>Provide (options) </li></ul><ul><u...
Educate the New Member <ul><li>Most members who leave were never really Rotarians in the  first place </li></ul><ul><li>Up...
Educate the New Member <ul><li>Rotary program once a month </li></ul><ul><li>Good Rotary speakers </li></ul><ul><li>Slides...
Involve the Rotarian in: <ul><li>Club Committees </li></ul><ul><li>Fund Raisers </li></ul><ul><li>Board Meetings </li></ul...
Assign the new club member  <ul><li>As a delegate to the district conference and have them report to the club </li></ul>
Ask the new member <ul><li>To find two or three other new members from among his/her peer group </li></ul>
What can be done for small clubs? <ul><li>Continue with current recruiting/retention approach? </li></ul><ul><li>Merge wit...
Revitalize a small club <ul><li>Evaluate current logistics </li></ul><ul><li>Draw up a demographic profile </li></ul><ul><...
Revitalize a small club <ul><li>Invigorate programs and activities </li></ul><ul><ul><li>focus on service projects that ma...
<ul><li>=  E+3R </li></ul><ul><li>E xtend  </li></ul><ul><li>R ecruit </li></ul><ul><li>R etain </li></ul><ul><li>R evital...
Why Join Rotary? <ul><li>The Opportunity to Serve </li></ul><ul><li>Professional Networking </li></ul><ul><li>Personal Gro...
Why Join Rotary?  <ul><li>Good Citizenship </li></ul><ul><li>World Understanding </li></ul><ul><li>Entertainment . </li></...
When Thomas Edison invented the light bulb, he tried over  2000  experiments before he got it to work...
“ I never failed once. It just happened to be a 2000-step process.”    -   Thomas Edison
An example of leadership… Edison NJ USA Rotary Club <ul><li>July 1997: </li></ul><ul><li>18 members </li></ul><ul><li>Nove...
Light up your club with new members!
Additional resources are available at www.rotary.org
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Memb Retaining Recruiting

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Memb Retaining Recruiting

  1. 1. Keys to Recruiting and Retaining Members Adapted from a presentation by Robert W. Nelson, RIMC 2002-2004
  2. 2. What excuses do we hear about Membership? <ul><li>Recruiting has been difficult </li></ul><ul><li>Younger people don’t seem to have the time available for Rotary </li></ul><ul><li>Changing economy </li></ul><ul><li>Membership attrition </li></ul>
  3. 3. Recruitment and Retention <ul><li>In business we spend a significant effort in recruiting and inducting new staff members </li></ul><ul><li>We also invest a lot of time and effort in recruiting new customers. </li></ul>
  4. 4. Let’s meet our membership goals with proven formulas...
  5. 5. <ul><li>= E+3R </li></ul><ul><li>E xtend </li></ul><ul><li>R ecruit </li></ul><ul><li>R etain </li></ul><ul><li>R evitalize </li></ul>m e m b e r s h i p
  6. 6. Extend: Form New Clubs <ul><li>Opportunity for more people to participate in Rotary by offering more options in your community: </li></ul><ul><ul><li>Time of day </li></ul></ul><ul><ul><li>Day of Week </li></ul></ul><ul><ul><li>Location </li></ul></ul><ul><ul><li>Club Size </li></ul></ul><ul><ul><li>Open Classifications </li></ul></ul>
  7. 7. Recruit New Members <ul><li>Set a challenging goal for your club: </li></ul><ul><ul><li>How do you feel when you see a low or no growth goal? </li></ul></ul><ul><ul><li>Do you feel energized and really challenged? </li></ul></ul><ul><ul><li>How about a goal of 3%? 6%? 9%? 12% 15% more?? </li></ul></ul>
  8. 8. Recruit New Members <ul><li>Recognize the urgency of Rotary Membership </li></ul><ul><li>Utilize pre-induction orientation gatherings to brief entire family before induction </li></ul>
  9. 9. Retain Your Current Members <ul><li>Members are the life blood of a Rotary Club </li></ul><ul><li>Your club’s most valued asset is its members </li></ul><ul><li>Nurture and grow your membership! </li></ul>
  10. 10. Orient the new member properly <ul><li>Member and spouse if possible </li></ul><ul><li>Evening of Rotary orientation </li></ul><ul><ul><li>Club History and Projects </li></ul></ul><ul><ul><li>Four Avenues of Service </li></ul></ul><ul><ul><li>Rotary International </li></ul></ul><ul><ul><li>The Rotary Foundation </li></ul></ul>
  11. 11. Induct new members properly <ul><li>Significant ceremony with spouse </li></ul><ul><li>Provide (options) </li></ul><ul><ul><li>Four Way Test </li></ul></ul><ul><ul><li>Object of Rotary </li></ul></ul><ul><ul><li>Rotary Basic Library </li></ul></ul><ul><ul><li>Certificate of Membership </li></ul></ul><ul><ul><li>Pin, Badge, Banner </li></ul></ul><ul><ul><li>Publications </li></ul></ul>
  12. 12. Educate the New Member <ul><li>Most members who leave were never really Rotarians in the first place </li></ul><ul><li>Up to 80% of a typical club members know very little about Rotary </li></ul>
  13. 13. Educate the New Member <ul><li>Rotary program once a month </li></ul><ul><li>Good Rotary speakers </li></ul><ul><li>Slides and videos about Rotary </li></ul><ul><li>Ambassadorial Scholars, youth exchanges, RYLA participants, GSE, Rotaract, Interact </li></ul>
  14. 14. Involve the Rotarian in: <ul><li>Club Committees </li></ul><ul><li>Fund Raisers </li></ul><ul><li>Board Meetings </li></ul><ul><li>Club Meetings </li></ul><ul><li>Club Social Activities </li></ul>
  15. 15. Assign the new club member <ul><li>As a delegate to the district conference and have them report to the club </li></ul>
  16. 16. Ask the new member <ul><li>To find two or three other new members from among his/her peer group </li></ul>
  17. 17. What can be done for small clubs? <ul><li>Continue with current recruiting/retention approach? </li></ul><ul><li>Merge with another club? </li></ul><ul><li>Give up charter and disband? </li></ul><ul><li>Answer: Revitalize! </li></ul>
  18. 18. Revitalize a small club <ul><li>Evaluate current logistics </li></ul><ul><li>Draw up a demographic profile </li></ul><ul><li>Compile a classification survey listing business and professional activities in your community </li></ul><ul><li>Are you making full use of all types of membership? </li></ul>
  19. 19. Revitalize a small club <ul><li>Invigorate programs and activities </li></ul><ul><ul><li>focus on service projects that make a vital contribution to the community </li></ul></ul><ul><ul><li>establish good working relationships with the local media </li></ul></ul><ul><li>What are your club’s best assets? </li></ul><ul><li>Use methods similar to new club extension where existing nucleus is weak </li></ul>
  20. 20. <ul><li>= E+3R </li></ul><ul><li>E xtend </li></ul><ul><li>R ecruit </li></ul><ul><li>R etain </li></ul><ul><li>R evitalize </li></ul>m e m b e r s h i p
  21. 21. Why Join Rotary? <ul><li>The Opportunity to Serve </li></ul><ul><li>Professional Networking </li></ul><ul><li>Personal Growth and Development </li></ul><ul><li>Friendship </li></ul><ul><li>Cultural Diversity </li></ul>
  22. 22. Why Join Rotary? <ul><li>Good Citizenship </li></ul><ul><li>World Understanding </li></ul><ul><li>Entertainment . </li></ul><ul><li>Family Foundations </li></ul><ul><li>Ethical Environment </li></ul>
  23. 23. When Thomas Edison invented the light bulb, he tried over 2000 experiments before he got it to work...
  24. 24. “ I never failed once. It just happened to be a 2000-step process.” - Thomas Edison
  25. 25. An example of leadership… Edison NJ USA Rotary Club <ul><li>July 1997: </li></ul><ul><li>18 members </li></ul><ul><li>November 1998: </li></ul><ul><li>58 members </li></ul><ul><li>Sponsored a Rotaract Club </li></ul><ul><li>Sponsored Seven Interact Clubs </li></ul>
  26. 26. Light up your club with new members!
  27. 27. Additional resources are available at www.rotary.org

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