Rotary’sSocial Business Strategy          Stephanie Tsomakaeva          RI Ad Hoc Committee for          Social Networking...
AgendaRotary Social NetworkingRotary’s Social Business StrategyHints and tricks for Online Networking
Social Network with old Network tools? Or traditional Social Network with modern tools?
Communication evolution      Past       Yesterday         TodayBroadcast    Dialogues       Conversations
Broadcasting and Silo mentalityNow: Rotary talks, everyone listens                          Today Lack of collaborative pl...
Making Connections Yesterday/Today    • International Convention    • International Assembly    • Zone Institute    • Frie...
Collaborative Platforms                          Future: Rotarians talk, the                                world listens ...
Making Connections Today/Tomorrow   • Websites   • Emails   • Webinars   • Skype -Chat/Conferences   • Social networking p...
What happened after the Conference 2008?How can we better connect RotariansUsing social mediaTo maximize impact
Rotary’s social business strategy                JANUARY 2012,     THE RI BOARD OF DIRECTORS ADOPTED         A SOCIAL BUSI...
Rotary Community  Social Business & Other Key Rotary Initiatives                                           Club President ...
Rotary Showcase             xxxxxxxxxxx
Rotary Showcase             xxxxxxxxxxx
Rotary Showcase             xxxxxxxxxxx
Rotary Showcase           Facebook Updates
Magic Cycle                  Good internal                 communication    More                              Good   membe...
1st HintMake your online communication aPLACE TO INFORMThis supports and strengthensyour DISTRICT!
2nd HintBE UP TO DATELet your posts be the latest news!
3rd HintMake a GROUP RESONSIBLENot only one techno affine individual!
4th HintBE PERSONALSHARE YOUR personal THOUGHTS!                    me
5th HintSpeak the SAME languageUse one Rotary language in one country!
6th HintCONNECT!Be safe, but not afraid!
7th Hint  PROMOTE your pages!  Let people know where to find you!https://www.facebook.com/StephanieTsomakaeva
8th HintYour Marketing/PR BUDGETShould include expenses for websites andSocial media!
9th HintShow the RESULTS of your clubs workMake a photo gallery with YOU IN ACTION!                X
10th Hint  USE RI ResourcesLogo and graphics:   http://www.rotary.org/en/MediaAndNews/Multimedia/   Graphics/Pages/RILogos...
Questions?
You want to know more?              Join the RI webinar              “Share your impact!  Best practices for telling your ...
Upcoming SlideShare
Loading in …5
×

Nsri2012.media seminar.rotary social business strategy stephanie tsomakaeva

572 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
572
On SlideShare
0
From Embeds
0
Number of Embeds
76
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Rotary Social Networking is about:How we did, do and will be doing Networking as RotariansRotary Social Business Strategy is:Not about how Rotarians can use Facebook or Twitter. It’s about networking platforms developed for Rotarians to encourage connections and conversations among Rotarians, between Rotarians and Rotarians and interested partners.Hints and tricks for Online Networking is about:My experience on all kind of social network platforms as a Rotarian (for Rotary purpose)
  • Let’s have a look at some photos on the screenA car, a phone, and a radio of the time of Paul Harris his office The charter meeting of RC Amsterdam – all look nearly identically, except 1-2 all are same age… Looks at the same things today:The Google office of in Zuerich all with computersA modern phone, a TV and carA charter meeting of a French speaking RC in Moscow – colored isn’t it? A women Governor, young and old, white and black…
  • conversations means here: Spreading of Information!Last century it was a privilege of states and global organizations who functioned as gatekeepers (controllingcontent and it’s quality) to inform all others with their broadcast networks (tv channels, radio channels, printing companies) because of huge investment in infrastructure and people was necessary to set themup.In the beginning of the 90th of last century internet started to spread widly and websites with 2 way functions (Web 1.0), emails, mobile phones became common and the conversation style changed to a dialog. Every one started to get feedback… Today information is widely spread by conversations – we’ve seen in the last presentations how does functions and how easy it is to get people to buy in. How functions communication at our Rotary meetings? Is there a Club president here? What kind of communication style do you use in your club?Is there a District Governor here? What kind of communication style do you use in your district to communicate with your clubs and Committees? Dear Zone Coordinator colleagues… Would you call it a conversation you have with DGs in your zone?
  • Do you know this situation that somebody from RI is sending you a template letter telling what should be spread among Rotarians in your area? Who in this room had a conversation longer than 1 Q & A with a RI employee in the last month? 3 month? year? Not during a personal meeting at a event, by phone, email, gotomeeting or any other platform? Who is using the feedback of the NEWS (Announcements) part of the RI website rotary.org? What did you right about? The fish tank on the slide shows fish swimming among their own kind. Rotarians in their clubs, District leaders in their own district, zone leaders together with their colleagues from the zones… The old/current model of RI communications is:One way conversation, broadcasting, silo mentality and peace-meal-strategy
  • The two Rotarians are both new District Governor Nominees – eager to connect with others as they learn about their new roles.Rotary has always been about making connections – a long time there had been no other ways to make connections than to meet at the listed meetings. BUT while you meet a lot of wonderful people, it’s still relatively random who you meet and how you meet them. It’s hard to target your connections based on common roles or interests.And the listed meetings are not year weekend as we all know - getting help or an advise when you need it for your job today is causes difficulties. But there are many ways to connect today!
  • Who remembers the President conference in Vienna with RIP DK Lee in Dec 2008? The plenary session when a young women was asking the respectable board of president, trustees and more, when the Member Access will be looking like Facebook and then went back to her seat to wait for the answer? Who remembers what DK Lee said? He said: Could that young lady come back to the microphone and explain us here up on the board what actually is facebook? After she did so, he said I’ll get back to Evanston and will explore this question with the RI staff. Since my first entry to the RI Member Access I’m still dreaming of a tool making the great Rotary Network like a fish tank, where the walls separating the fishes before have been removed and we all swim together in one Global Rotary Social Network… I’ll get back to the question what happened after the conference a little later.
  • Here again the two Rotarians who are both new District Governor Nominees and eager to connect with others to learn about their new roles. This time they don’t wait for the next event and won’t call all friends to find somebody who knows somebody who knows what I need to get to know … they use modern online networking tools. They search for the need keyword using google or yahoo search to find a website with the right information. Is their anybody here who has ever search for RI Board Minutes? How did you find them? Share best practice!Perhaps one of our to heroes needs somebody with special skills? Where would you recommend to search for it? And the other one wishes to discuss in his district a special issue? What would you recommend him to do? And last but not least – who of you is registered with the Member Access? And who used it in the last 6 month? Did you recognize any changes?
  • Nothing happened! But an uncountable amount of Rotarians came after the plenary section to me and said thank you for your question and explanation! That inspired me not to stop asking senior RI leadership the same question. And after a 3h PR session at RID Barry Mattheson’s Institute in Denmark 2010 that President Banerjee attended and heard a presentation about social networking by Mario & Stephanie he came to me and asked what I think RI should do to get thinks done.A Committee was formed, analyzed options, selected a social business strategy.Several initiatives going on in parallel that came to very similar conclusions – brand revitalization, digital strategy evaluation, and our committee. Initiatives converged.Digital strategy was worked out by the Digital Consulting AgencyROSE, The Branding Strategy doesInternational agency Siegel&Gale, and the RI Ad Hoc Committee for Social Networking worked on a Social Business Strategy.All came to similar conclusions re: memberprofiles,userexperience and Public/Private spaces
  • What kind of tools RI is working on at the moment?The Rotary community project will be a platform where Rotarians connect and talk with other Rotarians.It is important to distinguish the difference of a Rotary Community from Facebook or LinkedIn; we are NOT building a Rotary Facebook. Facebook is a public social networking site and just one type of online community. The purpose of a social networking site is to socialize with people who already belong to your social or professional circle or expand your social professional circle; members DO NOT HAVE a common set of values, vision, or purpose.The 8 initiatives underway will provide functionality to authenticated Rotary users: Member Profile, Idea Platform, Rotary Showcase, App Store, Rotary Central, Rotary Global Calendar, Discussion Platform, Rotary Library are distinguished to enhance find, connect and communicate with people WHO DO HAVE a common set of values, vision, or purpose.Today I’d like to show you only one of the tools (which is already online) – Rotary Showcase because it’s a tool for getting information about projects out to your Facebook page.Who of you already use Rotary Showcase?
  • Rotary Showcase allows any authenticated member (logged in) of the Rotary family to post information about a service project with pictures, video and participating clubs. While Rotary Showcase will reside on rotary.org, users will also have the option to update their Facebook status with their Rotary Showcase projects. You register and login at rotary.org at the Member Access section and then click on Rotary ShowcaseThis page has featured projects. Staff will review and select completed projects to feature them at the top of the page – but any member of the Rotary family can post any project; RI approval for posting a project is not required.
  • Following the Showcase Highlights:A list of projects showing the primary project photo. If you mouse over a photo, you will get a brief description of the project. Projects can be filtered by category (the 6 areas of focus, polio, new generations, vocational service or other), country, foundation, status (open/closed)The Impact Tracker will eventually be dynamic, calculating the aggregate impact of money raised, number of volunteers and volunteer hours and the estimated value of in-kind donations
  • The project detail page shows:Required info: title, short description, country, start/end dates. It’s very easy as easy to add a project as there is only minimal required information. (It’s not a grant application form!!)Flair for category and foundation fundingOptional (tell something more than the required information): long description, partner clubs, partner members, additional photos link to videoImpact: Who did this project benefit & how? How much money raised or donated? How many volunteers? Volunteer hours? Value of in-kind donations? The Impact tracker shows the contributions for this specific project – which will be aggregated with other club/district projects in Rotary Club Central on Rotary Showcase for worldwide impact of RotaryAnd…
  • … if the user has a Facebook account and gives permission, then project updates will be posted to Facebook status:When project is first postedWhen any updates are made, e.g. add photos or video, member joins a project, impact data is added
  • Nsri2012.media seminar.rotary social business strategy stephanie tsomakaeva

    1. 1. Rotary’sSocial Business Strategy Stephanie Tsomakaeva RI Ad Hoc Committee for Social Networking 2011-2012, Member
    2. 2. AgendaRotary Social NetworkingRotary’s Social Business StrategyHints and tricks for Online Networking
    3. 3. Social Network with old Network tools? Or traditional Social Network with modern tools?
    4. 4. Communication evolution Past Yesterday TodayBroadcast Dialogues Conversations
    5. 5. Broadcasting and Silo mentalityNow: Rotary talks, everyone listens Today Lack of collaborative platforms is keeping Rotarians separated.
    6. 6. Making Connections Yesterday/Today • International Convention • International Assembly • Zone Institute • Friendship Exchange or GSE • Rotarian Fellowships • Recommendations
    7. 7. Collaborative Platforms Future: Rotarians talk, the world listens TomorrowA lot of different collaborative platforms keep Rotarians informed and connected.
    8. 8. Making Connections Today/Tomorrow • Websites • Emails • Webinars • Skype -Chat/Conferences • Social networking platforms • Profile pages • Open/closed Groups • Events calendar • Search function • Member Access/CMS
    9. 9. What happened after the Conference 2008?How can we better connect RotariansUsing social mediaTo maximize impact
    10. 10. Rotary’s social business strategy JANUARY 2012, THE RI BOARD OF DIRECTORS ADOPTED A SOCIAL BUSINESS STRATEGY statement as follows:Rotary will increasingly use digital, socialstrategies to engage Rotarians, the “familyof Rotary”, and the general public.These tools will make it easier for Rotariansto build and deepen relationshipswith one another and to discuss andcollaborate on Rotary-related business.
    11. 11. Rotary Community Social Business & Other Key Rotary Initiatives Club President Rotarian Rotarian
    12. 12. Rotary Showcase xxxxxxxxxxx
    13. 13. Rotary Showcase xxxxxxxxxxx
    14. 14. Rotary Showcase xxxxxxxxxxx
    15. 15. Rotary Showcase Facebook Updates
    16. 16. Magic Cycle Good internal communication More Good members projects Good external Good externalcommunication communication Better New projects members Good internal communication
    17. 17. 1st HintMake your online communication aPLACE TO INFORMThis supports and strengthensyour DISTRICT!
    18. 18. 2nd HintBE UP TO DATELet your posts be the latest news!
    19. 19. 3rd HintMake a GROUP RESONSIBLENot only one techno affine individual!
    20. 20. 4th HintBE PERSONALSHARE YOUR personal THOUGHTS! me
    21. 21. 5th HintSpeak the SAME languageUse one Rotary language in one country!
    22. 22. 6th HintCONNECT!Be safe, but not afraid!
    23. 23. 7th Hint PROMOTE your pages! Let people know where to find you!https://www.facebook.com/StephanieTsomakaeva
    24. 24. 8th HintYour Marketing/PR BUDGETShould include expenses for websites andSocial media!
    25. 25. 9th HintShow the RESULTS of your clubs workMake a photo gallery with YOU IN ACTION! X
    26. 26. 10th Hint USE RI ResourcesLogo and graphics: http://www.rotary.org/en/MediaAndNews/Multimedia/ Graphics/Pages/RILogos.aspxBest web design practices:http://www.rotary.org/en/MediaAndNews/Multimedia/Gra phics/Pages/web_design.aspxVideos about Rotary:http://www.youtube.com/rotaryinternationalRotary Banners:http://www.rotary.org/en/Members/RunningAClub/Inform ingTheCommunity/Pages/HIMInternet.aspx
    27. 27. Questions?
    28. 28. You want to know more? Join the RI webinar “Share your impact! Best practices for telling your service story”.English: Tuesday 13 November 2012 | 18:00 – 19:00 CSTEnglish: Thursday 15 November 2012 | 9:00 – 10:00 CSTGerman: Wednesday 28 November 2012 | 10:00 – 11:00 CSTSpanish: Tuesday 27 November 2012 | 10:00 – 11:00 CSTFrench: Thursday 29 November 2012 | 12:00 – 13:00 CSTItalian: Thursday 29 November 2012 | 9:30 – 10:30 CSTPortuguese: Tuesday 27 November 2012 | 14:00 – 15:00 CST

    ×