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  1. 1. Part Slot Machine. Part Fantasy Baseball.
  2. 2. Fantasy Baseball at a Crossroads <ul><li>Prevailing wisdom: </li></ul><ul><ul><li>To increase the success of fantasy baseball, make it more like fantasy football </li></ul></ul><ul><li>However, research suggests: </li></ul><ul><ul><li>An opportunity exists for a fantasy baseball game that is more like fantasy baseball, and less like fantasy football </li></ul></ul>
  3. 3. A Different Approach is Required <ul><li>Football is different (it’s not baseball) </li></ul><ul><ul><li>Once a week </li></ul></ul><ul><ul><li>Outcomes are more predictable </li></ul></ul><ul><ul><li>Scoring focuses on few players </li></ul></ul><ul><li>Baseball is energized by transactions! </li></ul><ul><ul><li>“ Hot Stove” </li></ul></ul><ul><ul><li>Trade deadline </li></ul></ul><ul><ul><li>Waiver wire </li></ul></ul><ul><ul><li>Minor leagues </li></ul></ul>
  4. 4. Innovation Has Mostly Focused on Complex vs. Simple Game Play COMPLICATED SIMPLIFIED Market-based leagues Daily leagues Keeper leagues Obscure statistical categories Auction leagues Auto draft leagues Salary cap leagues Daily leagues Pick-em leagues Lottery-based leagues Online analysis
  5. 5. Overlooked Opportunities <ul><li>Baseball is energized by transactions </li></ul><ul><li>A baseball team’s home park is a key component of the team’s identity </li></ul><ul><li>You can “play” fantasy baseball everyday </li></ul><ul><li>Fantasy baseball players enjoy being creative with their rosters </li></ul><ul><li>A player’s value can be expressed in a single number </li></ul>
  6. 6. Keys to Success <ul><li>Satisfy existing fantasy baseball players by offering a challenging new game format that complements their participation in other leagues without taking too much of their time </li></ul><ul><li>Grow interest in fantasy baseball by attracting new players to a casual, familiar, and intuitive interface built around game play, rather than simply familiarity with players </li></ul>
  7. 7. <ul><li>Build your team using a limited number of “spins” on a virtual slot machine </li></ul><ul><li>Easily keep, replace, or trade spin results </li></ul><ul><li>Play whenever you want: daily, weekly, monthly (never too late or out of contention) </li></ul><ul><li>Create networks and leagues of any size </li></ul><ul><li>Like casino slots, playing is a casual, yet exciting experience </li></ul>Go to
  8. 8. The Benefits <ul><li>All leagues stay active/fresh </li></ul><ul><ul><li>Never “out of it” or too late in the season to play. </li></ul></ul><ul><ul><li>Engaging, graphical interface. </li></ul></ul><ul><li>Experts and novices can play together </li></ul><ul><ul><li>One category scoring. </li></ul></ul><ul><ul><li>No preparation required prior to player selection. </li></ul></ul><ul><li>Leagues are unlimited in size </li></ul><ul><ul><li>Compete against everybody in a public league. </li></ul></ul><ul><ul><li>Create a network to keep up with friends and experts. </li></ul></ul>
  9. 9. Revenue Potential <ul><li>Log of roster decisions = commentary = valuable community </li></ul><ul><li>“ Playable” interface = virtual world = virtual goods </li></ul><ul><li>Lots of transactions = data collected = valuable knowledge from the crowd </li></ul><ul><li>Slot machine metaphor = potential for growth into non-virtual world </li></ul><ul><li>Valuable platform for new/niche fantasy sports </li></ul>