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Concept: Making a stand as 11 Secret Ingredients to Viral Facebook Posts

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Concept: Making a stand as 11 Secret Ingredients to Viral Facebook Posts

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Concept: Making a stand as it relates to what the public sees as political, societal and
controversial topics is something that more and more brands are embracing. In this
post, Banana Republic shares their stance on equality as it relates to marriage. While
the post might turn off some fans, it’s going to have a positive impact among those
who support marriage equality. Those who agree with Banana Republic are going to
share this content as a way to show (1) that they support marriage equality but also
(2) Banana Republic.
Results: 4,000+ likes, 800+ shares and over 20,000 impressions.

Concept: Making a stand as it relates to what the public sees as political, societal and
controversial topics is something that more and more brands are embracing. In this
post, Banana Republic shares their stance on equality as it relates to marriage. While
the post might turn off some fans, it’s going to have a positive impact among those
who support marriage equality. Those who agree with Banana Republic are going to
share this content as a way to show (1) that they support marriage equality but also
(2) Banana Republic.
Results: 4,000+ likes, 800+ shares and over 20,000 impressions.

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