The Dino Brain is our
“emotional” brain and does not involve a lot of conscious thought. It’s this part of the brain that will make or break any presentation as it’s responsible for controlling all our responses related to sensory information.
THIS IS THE BRAINS SECOND
LAYER OF DEFENSE. If you cant get through the Dino brain – Your message will never get through to your audience.
Demonstrate the value the audience
will receive if they pay attention. HOW CAN YOU GET THROUGH THE DINO BRAIN? Demonstrate your own expertise or knowledge to give yourself early credibility. Instead of boring your audience in the ﬁrst few slides, hook them with an intriguing statistic or statement. VALUE DRIVEN EXPERT DRIVEN INTRIGUE DRIVEN
Give them a preview of
the value they’ll receive if they actually pay attention and are engaged. BREAK THROUGH THE DINO BRAIN: VALUE DRIVEN STRATEGY
Show the audience that you
actually have some credibility to be sharing insights or information. BREAK THROUGH THE DINO BRAIN: EXPERT DRIVEN STRATEGY
Once you’ve broken through the
Dino Brain, it’s time to sustain their interest by connecting with the Evolved Brain. The Evolved Brain is split between the head (logic) and the heart (emotion). It’s the part of the brain that will allow your audience to dive deep into your messages and it’s the part of the brain you’re using right now to read this slide.
Understanding the basics is key
but what you include in your presentation can be the difference between a presentation ... that generates leads one that simply drives views. You have to tell the RIGHT story. Give your audience what they REALLY want! and...