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Five Ways Brands Can Use Meerkat or Periscope For Marketing

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Marketers are always looking for the newest thing. Meerkat and Periscope are being considered that thing as they offer brands a unique opportunity to connect and stand out.

Meerkat & Periscope blew up faster than Rebecca Black’s hit song, “Friday”.

The premise of these application is simple, they allow users to easily stream live video from a mobile device with real-time interaction.

Live streaming isn’t a new marketing tactic or very innovative in isolation, but Meerkat simplifies the entire process by automating the shoot and share process. Meerkat and Periscope makes streaming and sharing content simple, efficient and engaging.

In this deck, Ross Simmonds highlights the benefits of these tools and five creative ways that brands can start marketing on Meerkat & Periscope if looking to achieve results.

Published in: Marketing, Social Media, Business
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  • @PetePeriscope Thanks - Glad you enjoyed it. Definitely exciting times. I'm interested to see how other brands are doing with Periscope, it might be time to create another deck w/ recent examples :)
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  • Great slide share Ross, we're already seeing business take Periscope further than when you posted this Slideshare. Its exciting times to be early adopters of a massive change in how businesses get their value message out into the world
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Five Ways Brands Can Use Meerkat or Periscope For Marketing

  1. CREATIVE WAYS BRANDS CAN USE MEERKAT PERISCOPE& FOR MARKETING 5
  2. Live streaming apps are changing the rules of social engagement and taking the concept of videography to a whole new level. Live streaming apps are changing the rules of social engagement and taking the concept of videography to a whole new level. BROADCAST NOW Start a Broadcast What a view!
  3. Because of better mobile phones and cheaper data, apps like Meerkat and Periscope are making streaming and sharing content: simple efficient &engaging
  4. Celebrities are using it like U2..
  5. And even Mary J. Blige!
  6. Hustlers are using it like Grant Cardone:
  7. And the king of hustle himself…
  8. & As more and more celebrities and big names join Periscope and Meerkat, the rest of the world continues to take notice.
  9. & And for that reason, live streaming is becoming a HUGE opportunity for marketers and brands
  10. Users can easily stream live video from a mobile device with real-time interaction. The premise behind these apps is simple:
  11. Livestreaming apps arm brands with the ability to offer an experience in real time forming an authentic and un-edited bond with fans & followers. YOUR FOLLOWERS REAL TIME YOUR BRAND
  12. Many brands and users have already tapped into the power of Meerkat and Periscope to do some pretty cool things...
  13. You still have time to join, take advantage and tell your story and connect with fans & potential customers! But it’s STILL just getting started...
  14. Here are five ways that you can use apps like Meerkat or Periscope for your marketing efforts: An Authentic Look Behind the ScenesExclusive Promotion or Deals Ask Me Anythings or Honest Hours Creative & Unique Engagement InitiativesIn The Moment, Reactive Storytelling 1 2 3 4 5
  15. Live-streaming gives a behind-the-scenes experience more authenticity as users are able to hear what is being said, see who’s behind the camera, and understand the context behind a message or a photo. an authentic look behind the scenes
  16. Dave McClure, from 500 Startups, hosted a Meerkat during an actual meeting with partners and entrepreneurs where they discussed internal plans for their company. More than 200 people sat in on the meeting simply out of interest and intrigue. an authentic look behind the scenes
  17. PEOPLE ARE THIRSTY FOR TRANSPARENCY ..and these apps give brands an opportunity to give fans, customers, partners and media an inside look at what the organization is all about, who’s behind the company, and how work happens.
  18. One of the easiest ways to generate interest and acquire a substantial following is to offer users something exclusive. Exclusive Promotions & Deals WATCH US AND GET FREE STUFF! EXCLUSIVE OFFER!
  19. Exclusive Promotions & Deals The nomad who knew how to start a fire first was considered a god and the person who realized you could boil water with beans to create coffee was a saint. PEOPLE WANT TO BE THE FIRST
  20. Exclusive Promotions & Deals Provide your fans with a taste of this status by offering them exclusive promotions only accessible by watching your Meerkat or Periscope streams! BEST PRICE
  21. FOMOFOMOFOMOFOMO PEOPLE NATUALLY SUFFER FROM (FEAR OF MISSING OUT) so users will watch a live stream if they think they could get something exclusive! It worked on Snapchat!
  22. Host An ‘Ask Me Anything’ or ‘Honest Hour’ Since President Obama hosted his first  “Ask Me Anything” (AMA) on Reddit, this approach has been used by brands and people in all industries all over the world, and the tactic has proven to be consistently successful.
  23. Host An ‘Ask Me Anything’ or ‘Honest Hour’ It’s a tactic that has been tried and tested with great success across many channels because the concept is so simple: For a set amount of time, people have the ability to ask  questions to someone  unique, important or special, and receive answers in real time.
  24. Host An ‘Ask Me Anything’ or ‘Honest Hour’ Mark Suster hosted one of the first AMA’s on March 9th, 2015 – Here’s a snapshot from when he answered my question about the Eagles coach, Chip Kelly. This is an opportunity for brands to have one on one engagement with their followers, customers and fans!
  25. One of the biggest reasons brands will struggle with their marketing efforts on live-streaming apps is the lack of control they have over the final product. NEXT T 10 With Instagram and Snapchat, brands have the ability to review  what they send to the public. This isn’t the case for Meerkat or Periscope. What happens in the video, happens, and there’s no coming back from it. 
  26. Yet, that idea of improv is what makes it so SPECIALSPECIAL
  27. Get creative & implement unique engagement initiatives THINK OUTSIDE THE BOX!
  28. Embrace the concept of improv for your videos and start thinking outside of the box for how you can interact with the world around you. No editing. No second takes. Just you, your audience, and the world. Get creative
  29. THINK OUTSIDE THE BOX WITH YOUR ENGAGEMENT Imagine the Real Beauty Sketch from Dove in real time. Imagine celebrities drinking coffee for your brand. Imagine a sports team hosting a town hall live! Can you imagine the press, buzz and engagement?!
  30. Livestreaming apps like Meerkat and Periscope are going to encourage brands to be REALREALIt will force them to be authentic and accept realities
  31. Reactive storytelling is when a brand reacts to something going viral in pop culture and jumps on the content to deliver a brand relevant message that connects quickly with an audience. The result is that the new reactive content spreads rapidly across a variety of different channels to a very targeted audience. In The Moment Reactive storytelling
  32. Every marketer can remember the now famous Oreo “Dunk in the Dark” initiative, or the surge of brands trying to make magic when #TheDress went viral. In The Moment Reactive storytelling
  33. Now imagine those interactions and brand stories being told in real-time, via live-stream video. Imagine brands embracing the idea of improv to deliver compelling and interesting stories about their product.  In The Moment Reactive storytelling
  34. Imagine news outlets or individuals being the first to break the news on real-time events.
  35. Imagine brands using their streams to announce new products or new features.
  36. Imagine real time feedback from artists during concerts or athletes during their games.
  37. The possibilities are endless.
  38. SO WHAT ARE YOU WAITING FOR?
  39. Sign up for Meerkat or Periscope today and start building a following! It’s an opportunity worth capitalizing on and one that can help you generate buzz and results. Sign up for Meerkat or Periscope today and start building a following! It’s an opportunity worth capitalizing on and one that can help you generate buzz and results.
  40. Ross Simmonds Want advice on how you can unlock the power of live streaming? Don’t hesitate to give me a shout. I’m @TheCoolestCool on Twitter or you can find me at: www.rosssimmonds.com
  41. I look forward to hearing from you. Ross Simmonds Start streaming & keep hustling! www.rosssimmonds.com

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