How Obama Won the Election with Content Marketing

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In 2008, the marketing team behind Obamas campaign set the bar for digital marketing excellence. In 2012, the team returned but by setting the bar with content excellence across a variety of different channels. This presentation is a slideshow of some of the great work done by their campaign team in 2012 and the various types of user generated content to allow Team Obama to find content excellence.

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  • Guys, trust me… There are no magic wands, no hidden tricks and there is definitely no secret handshake that all the gurus know and bel;ieve will bring you successs. All it takes is time, energy and effort to make it happen. Business 101 is still the same. If you want to succeed at social media you must put in the work. The things we’re going to discuss over the next three weeks is the information you need to get there….
  • How Obama Won the Election with Content Marketing

    1. www.rosssimmonds.com | @thecoolestcool | Ross Simmonds, Digital Strategist
    2. www.rosssimmonds.com | @thecoolestcool | Ross Simmonds, Digital Strategist
    3. www.rosssimmonds.com | @thecoolestcool | Ross Simmonds, Digital Strategist
    4. www.rosssimmonds.com | @thecoolestcool | Ross Simmonds, Digital Strategist
    5. LEARN MORE ABOUT REACTIVE STORYTELLING HERE
    6. LEARN MORE ABOUT REACTIVE STORYTELLING HERE
    7. LEARN MORE ABOUT REACTIVE STORYTELLING HERE
    8. www.rosssimmonds.com | @thecoolestcool | Ross Simmonds, Digital Strategist
    9. www.rosssimmonds.com | @thecoolestcool | Ross Simmonds, Digital Strategist
    10. www.rosssimmonds.com | @thecoolestcool | Ross Simmonds, Digital Strategist
    11. www.rosssimmonds.com | @thecoolestcool | Ross Simmonds, Digital Strategist
    12. www.rosssimmonds.com | @thecoolestcool | Ross Simmonds, Digital Strategist
    13. www.rosssimmonds.com | @thecoolestcool | Ross Simmonds, Digital Strategist
    14. www.rosssimmonds.com | @thecoolestcool | Ross Simmonds, Digital Strategist
    15. www.rosssimmonds.com | @thecoolestcool | Ross Simmonds, Digital Strategist
    16. www.rosssimmonds.com | @thecoolestcool | Ross Simmonds, Digital Strategist
    17. WELL DONE TEAM OBAMA
    18. Ross Simmonds Digital Strategist www.rosssimmonds.com www.twitter.com/thecoolestcoolcredits:mashable.com, time magazine, radian6bindersfullofwomen.tumblr.com, let me know if I missed you – so sorry!

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