SEO & User Experience

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Explanation of how SEO and User Experience work hand in hand to produce an optimized accessible site.

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SEO & User Experience

  1. 1. SEO & UX ?<br />Ross Monaghan<br />
  2. 2. Accessibility<br />Alt Attribute<br />User-Dependent Action<br />URL Issues<br />CSS vs. Tables<br />Architecture (search vs. UX)<br />Block-Level Analysis<br />The Good & Bad of Search & UX<br />Search Marketing & UX<br />
  3. 3.
  4. 4. Accessibility<br />
  5. 5. Search Engines are:<br />Disabled users<br />Can’t see, hear, look @ images<br />Can’t view flash movies<br />Can’t follow complex JavaScript<br />Can’t accept cookies<br />Therefore an accessible site = search friendly site<br />Why accessibility?<br />
  6. 6. Alt Attribute<br />
  7. 7. Alt Attribute (cont.)<br />
  8. 8. User Action Needed<br />
  9. 9. User Action Needed (cont.)<br />
  10. 10. URL<br />http://www.sportsauthority.com/family/index.jsp?categoryId=2866823&cp=3077570.3079720&lmdn=Size&f=SizeGeneral%2FSQ000000008QS7.5+Medium&fbc=1&fbn=null|7.5+Medium<br />
  11. 11. URL (cont.)<br />
  12. 12. CSS vs. Tables<br />
  13. 13. CSS vs. Tables (cont.)<br />
  14. 14. Taxonomy<br />Hierarchical structure<br />Organization<br />Labeling<br />Grouping<br />Architecture<br />
  15. 15. Search Advantages<br />Keyword Themes<br />Solution Based Keywords<br />Road Map to information<br />Findable Information Structure<br />Consistent & Reliable<br />Architecture (cont.)<br />
  16. 16. Search vs. User Architecture<br />?<br />Criminal defense law(anchor text)<br />
  17. 17. Block-Level Analysis<br />
  18. 18. Where Search & UX Clash<br />
  19. 19. Old School Keyword Spamming<br />
  20. 20. Breadcrumbs<br />Where Search & UX Unite<br />
  21. 21. Types of searches:<br />Navigational(visiting a pre-determined site)<br />Informational(quick answers, not transactional)<br />Commercial Investigation ( clients, partners, etc.)<br />Transactional(identifying local business, purchase online)<br />Searcher Intent<br />

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