The Power of Social Media in Retail

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Slides for Ross Dawson keynote to national team of senior shopping center managers at in-house event in Melbourne, Australia. For more see www.rossdawson.com

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The Power of Social Media in Retail

  1. 1. <ul><li>Futurist </li></ul><ul><li>Entrepreneur </li></ul><ul><li>Keynote speaker </li></ul><ul><li>Author </li></ul>The Power of Social Media
  2. 2. We are #1! Are you?
  3. 5. Social Landscape Social Media Strategy Being Social
  4. 6. Social Landscape
  5. 7. Status updates and followers
  6. 8. Facebook demographics
  7. 9. Always connected
  8. 10. Increasingly mobile
  9. 11. I’m going shopping!
  10. 12. I like brands
  11. 13. It’s raining men
  12. 14. Unbounded conversations
  13. 15. We are world-class tweeters
  14. 16. Anyone can do it
  15. 18. Moving up
  16. 21. Social Media Strategy
  17. 32. Being Social
  18. 34. Why we like brands
  19. 39. Attention and conversations
  20. 40. Sharing
  21. 41. People want to be heard
  22. 42. Don’t talk about yourself
  23. 43. Keep it simple
  24. 44. Making it happen <ul><li>Give people good reasons to Like you </li></ul><ul><li>Be human, personal, interesting, fun </li></ul><ul><li>Have conversations and respond </li></ul><ul><li>Give clear roles to the right people </li></ul><ul><li>Promote social media everywhere </li></ul><ul><li>Participate don’t steamroller </li></ul>
  25. 45. Social Landscape Social Media Strategy Being Social

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